Seeing this red and white Reebok crewneck on Luis Horna (at this past weekend’s Davis Cup tie) made me think about how far the sports company has fallen off the radar.
Perhaps they’re still licking their wounds from that ill-fated partnership with Andy Roddick, most famously associated with this crazy print tee-and-trucker-hat combo that the American wore during the U.S. Open 2004. (Granted, this was the year that Serena wore a denim miniskirt and her catsuit, so perhaps it was just a sign of the times.)
Still, mere months after Andy was photographed at the Open with this ensemble, and having him plastered on billboards in New York City, his contract was not renewed.
Some poor exec probably got fired for OKing this design — and rightfully so — but I’ve had a change of heart. I’d rather the company take risks with their men’s line instead of staying bland like they have in the last few years.
Fall 2008: Reebok’s fall colorways are black, soft black (grey), honest blue, and white. Four tops: the KFS Zip Polo, $39.99; Editor’s pick: KFS Innovative Polo — finally, a polo shirt with buttons! — $44.99; KFS Crew, $36.99; KFS Knit Jacket, $57.99; shorts, $32.99.
(photos by Getty Images)
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