(ot) le coq sportif: joakim noah’s pro model replica

We never tire of hightops, and this one from Le Coq Sportif is no exception. Originally designed by the French company for Chicago Bulls forward-center Joakim Noah back in May, the Joakim Noah Pro Model switches from an all-red shoe to a Frenchified blue/red/white for the replica version, available in limited runs starting this week. The shoes went on sale September 10 at stores in France, Italy, Spain, and Portugal.

More: Photos and stockist info here.

And as far as we know, none of the big-time ATPers are playing in LCS right now. Potito Starace was in it for a while, but now he’s wearing clothes from Caster Bleige.

(via lecoqsportif)

LCS will retreat… and set up shop out east?

As P&P had reported on Monday, Le Coq Sportif North American CEO Tim McCool will announce a reworked marketing strategy for the brand’s launch in the U.S.

Moving out: It’s highly likely that they’ll leave the apparel enclave of the Pacific Northwest (where adidas and Nike are based) and shift their management and operations to the East Coast.

Reaching out: LCS will focus on consumers of the “lifestyle” product focusing around fashion collections. Once that’s in place, they’ll move on to the “performers” aka tennis players.

Le sad for Le Coq

Brent Hunsberger, the man behind the Playbooks and Profiles blog at The Oregonian, is reporting that Le Coq Sportif plans to scale back its North American operations, a move likely brought on by the weak dollar and slow U.S. economy. Which is sad, considering that the company just launched the Spring 2008 line (reviewed here) and the Myth shoe (here); and they made a splash signing basketball up-and-comer Joakim Noah, son of French tennis great and longtime LCS spokeperson Yannick Noah, to endorse the brand.

LCS set up its North American shop in Portland, Ore. (also home to Nike), with CEO Tim McCool at the helm. Hunsberger asked him what was going on:

When asked if Le Coq was shutting Portland operations, McCool said, “I’ll give you more details tomorrow (Tuesday).” The company planned to publicly announce its changes later this week, he said.

I hope the news isn’t too bad. But even if that fizzles out, the chicken lives on!

fashion focus: le coq sportif’s spring 2008 line

The rest of the line: We showed you Le Coq Sportif‘s Myth Shoe last week, and now here’s the rest of the Spring 2008 line, aka the first collection into the brand’s American relaunch.

The new brigade is headed by former adidas exec Tim McCool (CEO), Kip Meyer (CFO), and Patrick Ouyi (Marketing & Communications).

The arsenal: Clothing and footwear for the spring will come in three lines: Sport Chic, Retro Chic and Tennis…

lecoqsportif-sportchic-spr08.jpg

The Sport Chic line has a few fun details — silk, cashmere, linen, and cotton enhanced with pleats, wood buttons, etc.

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Retro Chic was Inspired by the 80’s — patch embroidery: an oversized rooster logo, and a bright palette.

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The Yannick Noah polos came from the Frenchman’s historic achievements in the 80s. Clockwise, from top left: the 1986 Roll Polo, $59.99; the 1982 Porquerolles Polo, $59.99; another retro shirt; and a Tie-Dye version of the Roll Polo, $59.99.

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There are some other tennis looks.

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Accessories: The “Noah Club 1983” gets a reissue — half cup sole, expanded rubber midsole, and classic leather tennis shoe. Also for sale is a modern interpretation of the “Noah Club Prestige”. And a tennis accessories collection these days couldn’t be complete without a racquet bag.

it’s all true: le coq sportif’s myth will drop in spring 2008

le coq sportif myth

The rooster crows: French brand Le Coq Sportif has a busy spring this year. They plan to release a new line of performance shoes called Myth and they’re also relaunching their sports and lifestyle collections in North America (more deets on that later). All this ado is perfectly timed with the 25th anniversary of Yannick Noah‘s 1983 French Open singles title — a big deal since it was the last time a Frenchman has won a Grand Slam (Jo-Wilfried Tsonga came pretty close last month).

Italian Potito Starace, who contributed to the shoe’s design, had this to say about the new kicks:

“It is a privilege to be one of the few players wearing Le Coq Sportif apparel and footwear. I almost feel like I have a unique style when I walk on the court. Comfort is key for me but I also appreciate the ‘elegance’ of the tennis line.”

Details: Myths have two innovative features: the “ERGO +” flexibility system in the instep, supporting the foot; and the “DS2″ patented inside sole which keeps the foot dry — no stink! And as far as colorways, a black version is available for men while pink and lime are for the women. (Le sigh… sometimes, a guy just wants to wear lime. Or pink.) What do you think of the shoes? Tell us!

Take a closer look: See the black/white and pink/white versions of the Myth after the cut

yellowballin’ shows us whites, limes, and colors of the rainbow

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Belgian Yanina Wickmayer (above, left) didn’t make it past the first round of the ASB Classic — losing to the hyped Tamira Paszek 6-7 (7), 1-6 in the first round — but at least she went out in style, reviving this rainbow-striped top and skirt from Le Coq Sportif. This same outfit was worn by Marion Bartoli in her pre-Nike days.

The wires had no photos of Wickmayer (likely because all lenses were on Paszek), so thanks to RC at Yellowballin’ for telling us about her fun look. He also pointed out that Kirilenko didn’t debut her spring 2008 adidas gear just yet, instead reviving the white/lime combo from this past fall.

At least until we see Sharapova‘s pleated dress at the Australian, Yanina’s is in the running for “best so far” this year.

(photos via Yellowballin’)

ralph lauren's U.S. Open storefront, le coq sportif, another case for shoulder tats, etc.

Polo at the Open: Ralph Lauren continues to sponsor the U.S. Open. They’ve dressed their Madison Ave. storefront for the event. Tidbit: “Polo replaced Fila, the Open’s official apparel sponsor for 22 years, after Fila was sold to Sports Brands International in 2003.” (amNY)

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More on the sponsor patch debate: American Michael Russell lost out on $3,000 because the ATP only allows sponsor patches on sleeves. But Russell prefers to go sleeveless. (I guess if he really wanted the money, he could’ve worn sleeves.) Still, I’m tellin’ ya, this could all be fixed by throwin’ shoulder tats into the picture. (Cincinnati.com)

The rooster crows: The North American arm of Le Coq Sportif, which has set up in Portland, is ready to make its move. CEO Tim Cool is looking to reconnect with those who grew up (and remember) the brand: “that’s 20- to 30-year-olds who travel and know us from abroad. Together these higher income young men and women make up the pillar of our target in the U.S. market.” (via DTL)

(OT) LV to set up shop at MOCA: You better believe I’ll be waiting in a crazy line with boppers on their Sidekicks (or are they all using iPhones now?) when the Takashi Murakami exhibit opens at MOCA on Oct. 29. There’ll also be a fully functional LV store on-site (!) selling handbags and coin purses customized by Murakami for the show.

Some people aren’t so keen on the fact that a for-profit company will be selling goods on the premises of a non-profit, and I agree: I hope that some of the proceeds would go back to funding the museum, but that likely won’t happen. (via This Heart’s On Fire)

(OT) Cavalli and H&M: This interview with The Times coincides with the announcement of designer Roberto Cavalli launching a collection for H&M in November.

On working with the Swedish clothing company:

“I said OK to H&M so that youngsters could have the chance to wear Cavalli, not just the beautiful stars on the red carpet. The style is very Cavalli — a little bit from the past but, more importantly, a vision of the future. I hope to see lots of girls queueing up to discover what I have created for them.”

On hiring Kate Moss right after her big cocaine scandal:

“People asked me why I used Kate Moss immediately after her drug scandal. I find her a great professional, and I have always liked her personality. I have never thought: ‘Does this person use drugs or not?’ I am anti-drugs, but what can you do? As designers we have to trust the models’ personality and professionalism. I don’t want to know about their private lives.”

(via JC Report)

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(RL photo via amNY, Murakami wallets via Eric Nakamura)

fashion focus: le coq sportif

I have a confession to make: I am partial to cocks. My godfather used to breed them (for fighting), I was born on the Year of the Rooster, chicken is my white meat of choice, I get cravings for deviled eggs, and, well… the list goes on.

It’s why the goods from Le Coq Sportif — Babel Fish tells me that’s “Sporty Rooster” in French — have a special place in my heart. (It also helps that this clothing line sponsors Italian hottie Potito Starace).

They’ve got some cute clothes:

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My picks, men’s line: Mod Vneck sweater, Tricolors Trapeze bag, Escrime Velcro shoe; middle row: Adam Zipped hoodie, Topaze bag; bottom: Opaque shorts, Arizona track jacket, Actarius polo shirt.

For the women: the Tricolore Minou Minou polo, the Trapeze All Over Print bag, and the Papiki shoe.

LCF in North America: Le Coq Sportif opened an office in Portland, Oregon headed by Tim Cool, a former adidas and Nike executive.

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And they’ve wasted no time expanding their share of the market. Speaking of top-siders, Hypebeast smuggled these pictures of LCF’s casual shoe line (including the one pictured above) out of a Barcelona trade show.

What do you think about their stuff? Tell us.

potito, potato…

Potito Starace lost to eventual winner Rafael Nadal at last week’s Open SEAT Godo in Barcelona.

Here he is playing in the third round against Juan Ignacio Chela:

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