k-swiss names eric sarin as vp of product



PRESS RELEASE: WESTLAKE VILLAGE, CA (August 6, 2013) K-Swiss announced today the appointment of Eric Sarin as the company’s new vice president of product. Sarin will oversee all facets of K-Swiss product strategy, design and development globally. Sarin will be headquartered in Westlake Village, CA, reporting directly to CMO, Barney Waters.

“Eric is a great combination of creativity and strategic leadership with a very strong global point of view,” said Waters. “With K•Swiss under new ownership, we plan on bringing the brand back to prominence, and hiring Eric is a big piece of the puzzle.”

Sarin brings 17 years of global experience in the athletic and lifestyle footwear industries to K-Swiss. Most recently, Sarin was part of the team responsible for the impressive turnaround of the Le Coq Sportif brand. He was based in Paris and held various roles including global director of product. Prior to Le Coq Sportif, he served as international business unit manager at Puma, leading the lifestyle business and seasonal creative concepts from 2002-2008. From 1996-2002, Sarin worked for Adidas AG where he held various U.S. and European design and product management roles, including senior product manager for Adidas Originals Footwear.

“K-Swiss is great brand with a truly amazing history and story,” said Sarin. “I am genuinely excited to be part of the team challenged with putting the company back on a track to reaching its full potential.”

practice makes perfect: roddick and fish



Keeping it cool: Isn’t it nice to have an un-cranky American be at the top of the sport? Perhaps Fish‘s reign as the No. 1 Yank will take the edge off for Andy

Regardless, both chaps are still in contention for the 2011 U.S. Open title, with Roddick defeating Benneteau for a spot in the fourth round (he plays David Ferrer next) while Mardy is set to play Tsonga for a spot in the quarters. How crazy would it be if they both got through their halves of the draw and met in the final? (Bracket: See how the men’s field is stacking up.)

(photo via Flickr by NickSixers)

fish and chipper



Spreading cheer and love, that one. I guess that’s what you do when you’re having a great start to your summer.

Buy: K-Swiss MS Awesome Day Tee; in black, heather grey, and white; $25; kswiss.com.

(photo by TSF)

k-swiss’ kenny powers takes on jt



KP or JT? If you paid any attention to the ESPYs last week, Justin Timberlake (what isn’t he doing these days?!) did a comedic short for the show titled “I Love Sports,” put on by Capital One. But K-Swiss has a good series featuring a character named Kenny Powers that takes on the similar tone of Timbo’s vid, which Ad Age recommends checking out. While Justin’s spot logged in 2.7 million views, one of Kenny’s new spot had 1.6 million hits. Also on their vid chart for the week? Those classy Old Spice spots. We can’t quit em.

monfils wears k-swiss fading stripe in purple



Purple, please: Roland Garros 14th seed Gael Monfils booked a spot in the fourth round by taking out Belgian Steve Darcis in straight sets. He’ll go up against David Ferrer — the Spaniard we predict will go all the way to the semis. Yep, that means a potential win over Roger Federer. (Draw: RG Men’s Singles)

With the Nike men toning down their attire, Gael and K-Swiss have stepped up by using purple and showing off the Frenchman’s guns this spring. The color always reminds us of Serena‘s clay dress from 2007. More info: K-Swiss Fading Stripe Series.

More: A few more on-court pics of Gael going up against Bjorn Phau and Steve Darcis after the cut…