k-swiss names eric sarin as vp of product

PRESS RELEASE: WESTLAKE VILLAGE, CA (August 6, 2013) K-Swiss announced today the appointment of Eric Sarin as the company’s new vice president of product. Sarin will oversee all facets of K-Swiss product strategy, design and development globally. Sarin will be headquartered in Westlake Village, CA, reporting directly to CMO, Barney Waters.

“Eric is a great combination of creativity and strategic leadership with a very strong global point of view,” said Waters. “With K•Swiss under new ownership, we plan on bringing the brand back to prominence, and hiring Eric is a big piece of the puzzle.”

Sarin brings 17 years of global experience in the athletic and lifestyle footwear industries to K-Swiss. Most recently, Sarin was part of the team responsible for the impressive turnaround of the Le Coq Sportif brand. He was based in Paris and held various roles including global director of product. Prior to Le Coq Sportif, he served as international business unit manager at Puma, leading the lifestyle business and seasonal creative concepts from 2002-2008. From 1996-2002, Sarin worked for Adidas AG where he held various U.S. and European design and product management roles, including senior product manager for Adidas Originals Footwear.

“K-Swiss is great brand with a truly amazing history and story,” said Sarin. “I am genuinely excited to be part of the team challenged with putting the company back on a track to reaching its full potential.”

practice makes perfect: roddick and fish

Keeping it cool: Isn’t it nice to have an un-cranky American be at the top of the sport? Perhaps Fish‘s reign as the No. 1 Yank will take the edge off for Andy

Regardless, both chaps are still in contention for the 2011 U.S. Open title, with Roddick defeating Benneteau for a spot in the fourth round (he plays David Ferrer next) while Mardy is set to play Tsonga for a spot in the quarters. How crazy would it be if they both got through their halves of the draw and met in the final? (Bracket: See how the men’s field is stacking up.)

(photo via Flickr by NickSixers)

k-swiss’ kenny powers takes on jt

KP or JT? If you paid any attention to the ESPYs last week, Justin Timberlake (what isn’t he doing these days?!) did a comedic short for the show titled “I Love Sports,” put on by Capital One. But K-Swiss has a good series featuring a character named Kenny Powers that takes on the similar tone of Timbo’s vid, which Ad Age recommends checking out. While Justin’s spot logged in 2.7 million views, one of Kenny’s new spot had 1.6 million hits. Also on their vid chart for the week? Those classy Old Spice spots. We can’t quit em.

monfils wears k-swiss fading stripe in purple

Purple, please: Roland Garros 14th seed Gael Monfils booked a spot in the fourth round by taking out Belgian Steve Darcis in straight sets. He’ll go up against David Ferrer — the Spaniard we predict will go all the way to the semis. Yep, that means a potential win over Roger Federer. (Draw: RG Men’s Singles)

With the Nike men toning down their attire, Gael and K-Swiss have stepped up by using purple and showing off the Frenchman’s guns this spring. The color always reminds us of Serena‘s clay dress from 2007. More info: K-Swiss Fading Stripe Series.

More: A few more on-court pics of Gael going up against Bjorn Phau and Steve Darcis after the cut…

k-swiss on monfils: sleeveless and in reverse

Gael Monfils became the latest addition to the roster of ATPers collaterally damaged by Rafa‘s domination on clay. The break-dancing Frenchman lost his quarterfinal match at the Barcelona Open to the World No. 1 — falling 6-2, 6-2 in 75 minutes. We’re assuming that Nadal’ll have no problem beating Ivan Dodig in the semis, but keep in mind that the Croat did upset seeds Soderling and Raonic before taking out Feli Lopez 6-4, 2-6, 6-4 in the quarters. The other semi will feature Ferrer vs. Almagro.

Leave it to the pros: Gael’s the only one in the K-Swiss camp wearing the sleeveless version (and in reversed colorways) of the spring ’11 Fading Stripe series, which feature a print of morphing dots across the chest of tees and polos. We’ve seen Sam Querrey wear the black/white version and the blue and purple (our fave) on Mardy Fish. Buy: K-Swiss at Tennis Express.

(image via Getty Images)

querrey’s quest continues

Sam Querrey is through to the third round at the Sony Ericsson Open after defeating Mikhail Kukushkin 6-3, 6-2. He’s now among a small group of Americans still in the running: the seeded Fish and Isner; the tattooed Bogomolov; and James Blake. Top American Andy Roddick lost to Pablo Cuevas today 6-4, 7-6 (4). Up next for Sam is Victor Troicki. (Brackets: SEO Draws)

Fashion: We are all about the Lichtenstein-esque spots on these K-Swiss polos. Buy: Fading Stripe Crew, $45, tennisexpress.com.

More: Two more pics (including one of his tummy!) after the cut…

on the 2nd day of giftmas: if the shoe fits

There was no glass slipper to be worn on the tour this year, not – at least – for the professionals. Melanie Oudin did her best at that last year at the US Open (as did the much-forgotten Jelena Dokic at the Aussie), but no such slipper was happening this year. There were, however, plenty of good shoes to be worn by the pros and we give you a good line-up to find over the next two weeks, just in case you have a Christmas Day tennis match with Pete Sampras (or his trophy stealer).

The adidas Barricade (shown above) has been alive and well for awhile now, and the sixth version of the shoe launched this fall. Oudin sported her “Courage” pair at this year’s USO, and a bevy adidas-wearing players were together to tout the shoe before the start of play at the US Open. But you don’t need to be at Flushing Meadows to sport these kicks, find them online starting at $115.

Remember when? TSF was besties with Justine. We do: The Justine Diaries | Part 2 (We’re famous in Belgium!)

If you’re not looking for competitive kicks, we would have loved to have recommended you landing on the K-Swiss collaborative shoe, Deuce. But the shoe, which we gave a thumbs-up to in October, sold out in three weeks after a successful collaboration with Undefeated, a quirky SoCal.  Therefore, we’re giving the nod to the aptly-named “Classic Hiker” from K-Swiss, which was just named one of Complex‘s 18 Best Boots for Winter. What’s even better than the look of this no-nonsense shoe is its price: $75 online.

Below: a look at the Ariake, a K-Swiss running shoe that we’re digging. Online for $100.

Hop the jump for our other shoe picks this holiday season.

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caterpillar rolls and cat-eye glasses: bryan bros concert tonight!

Hey, Angelenos: if you find yourself without plans tonight (put off assembling that Halloween costume!), consider dropping by Wokcano to hang with the Bryan Brothers. The duo’s teamed up with the Bogart Pediatric Cancer Research Program for a weekend of programming including a concert and a tennis tournament.

You’ll stay: Doors open at 7:00 p.m. for tonight’s show, which’ll feature performances by Lisa Loeb, Pete Yorn, and the Bryan Brothers Band (featuring Counting Crows drummer Jim Bogios), among others. They’re taking a $25 tax deductible cover at the door. Get more info and plan your dinner.

The tourney: Tomorrow (Saturday), the twins are hosting the inaugural Bryan Brothers Grand Slam Jam, fka the WME2 Tennis Classic, at the Malibu Racquet Club. Events include a round-robin doubles tournament, a family clinic, and a pro-am (with Sam Querrey). There’s also a silent auction and an exo with Lindsay Davenport.

Info: Bryan Brothers Grand Slam Jam, Saturday, October 23, 2010, 8:00 a.m. to 6:30 p.m.; 23847 Stuart Ranch Road, Malibu, Calif.; benefitting The Bogart Pediatric Cancer Research Program and the Bryan Brothers Foundation. More info at the event website.

(poster courtesy of K-Swiss)