short balls: mac does the times, djoko the big screen and serena is no justine (!)

John McEnroe might not act like one any more, but he still knows how to dress like a teenager. The tennis legend got front-page billing on NYTimes.com with a story about his new New York-based academy. (Screengrab via NYTimes.com)

Action! No Djoking Around. Serbian star Novak Djokovic has struggled in the last couple of years with his on-court stamina (will this be the issue that haunts his career?). He hasn’t struggled, meanwhile, with the ability to garner big-time acting roles in his home country. Djoko is starring in a documentary about the 1923 Serbian World Cup team, and fellow tennis buff Nenad Zimonjic is putting his footwork on display, too.

I’m no Justine. There were plenty of moments in Rome last weeks (Rome-ments?!). But one of our faves was Serena making sure that Jelena Jankovic know that she wasn’t pulling a Justine on the Serb. After the match, Serena assured Jankovic that she didn’t intentionally try to distract her opponent by putting her hand up while Janky was serving in the third-set tie-break, an exchange Serena knows plenty about.

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eroddickly yours

Over the past few years, TSF has closely followed the path of Stick It Wear?!, a California-based sports apparel company run by designer Joe Durica. And for good reason: SIW has continuously churned out trendy tennis-inspired tees that feature a myriad of former and current tennis stars in classy illustrated stick form, including our all-time fave, El Toro.

Recently, Durica has expanded his coverage to the lower regions, revealing the aptly-named Eroddick women’s underwear line. The bottoms come in black or white and can be donned with a pink or gray Nadal, Agassi, Safin or Ivanovic illustration for just $16.99 a pair.

“Orders are non stop on this,” Durica said of the Eroddick, whose shop at Indian Wells is shown above.

But butts aren’t the only thing SIW is covering these days. In addition to the new Eroddicks and already-established t-shirts, a new line of zip-up sweatshirts called Rivalries. The Rivalries line centerpieces great rivalries (Borg/Mac, Sampras/Agassi, Roger/Rafa) with two stick characters divided by the zipper itself. A true fashion battleground.

See shots of the Eroddicks (we know you want to!) after the cut. [Read more...]

brand focus: stick it wear?!

One of the cool things about writing this blog is stumbling across great new finds on the internet. The latest is O.C.-based clothing line Stick It Wear?! (TSF normally eschews punctuation-as-branding — think macy*s and Guess? — but in this case it works).

SIW’s bread and butter are stick figures inspired by Olympics pictograms from the 60s and 70s. Creator and owner Joe Durica designed these logos based on tennis pros with trademark looks. We’re talking Sharapova‘s fist pump, Henin‘s backhand, Clijsterssplits, Rafa‘s “Vamos!” pose, and — one of my personal faves — Lleyton‘s cobra). I guess you could call Joe the Nole of tennis fashion.

We recently talked to him over e-mail about tennis, entrepreneurship, and the highs and lows of designing clothing for the sport. Click here to read the interview.