How’d they do it? Bloomberg Businessweek posted a lengthy story last week on how Sergio Tacchini, the Italian brand that is now controlled by Chinese investors, saved itself — from itself. Their biggest move? Nabbing Novak Djokovic, of course. But our favorite part of the feature was this snippet on player-turned-fashionista Martina Hingis, who had […]
short balls: is that a jimmy in your phone or are you just… ?
By Benjamin Snyder Basically Jimmy: Prepare for Jimmy 2.0, or rather “Jimmy Connors 109,” as the retired tennis champ’s newly released app is called, reports Tennis.com. USA Today initially broke the story, writing, “Part tutorial and part anecdotes, the video app showcases Connors to a whole new generation, while at the same time appealing to fans […]