short balls: digging deep on sergio (+ a visual version)


How’d they do it?
Bloomberg Businessweek posted a lengthy story last week on how Sergio Tacchini, the Italian brand that is now controlled by Chinese investors, saved itself — from itself. Their biggest move? Nabbing Novak Djokovic, of course. But our favorite part of the feature was this snippet on player-turned-fashionista Martina Hingis, who had a sour relationship with the company:

Hingis dominated the women’s tour during the second half of the ’90s. She seemed to fit well into the Tacchini firmament, appealing to wealthy, casually athletic, European-oriented fans. It didn’t work out. Three years into Hingis’s five-year deal, worth $5.6 million, Tacchini fired her, accusing Hingis of not wearing the clothes as contracted. Two years later, Hingis sued, claiming that the “defective” Tacchini shoes she wore had wrecked her feet and ruined her career. (Hingis had surgery in 2001 and 2002 to repair ligaments in her ankles.) A New York court dismissed the suit, ruling that the case should be heard in Milan, where Hingis had signed the contract and where another suit was pending. In 2006 her manager, Mario Widmer, told a German newspaper that “the Tacchini problem is resolved. We have come to a compromise and at the same time have agreed to keep silence on both sides.”

More from those financial folk: While Businessweek was focused on Sergio, The Economist‘s new “Game Theory” blog is paying plenty of attention to tennis. Who now? Andy Murray.

We’re a little biased, but… designer fashion at super marked-down pricers all in the name of a good cause?! We dig that, Housing Works. The New York-based non-profit is putting on its annual Fashion for Action sale starting Nov. 16 (which is sooner than you think!). NYers: Get your tix here.

That you, Princess B? Yes that’s Princess Beatrice. Yes, she needs to wax her mustache. Whatevs, it’s Halloween! What a fierce lady.

Look. Listen. Watch. Yes, we get the Siri craze. But a Scottish accent and a cute face. We’ll repeat anything he says, too. | TSF Vault: Short Balls

Short(er) balls: Want to have dinner with Roger Federer? Tennis Channel and Lindt, the chocolate company, are all about setting you up. You have til Tuesday, folks. | USA Today contributor Doug Robson goes searching for the best racket on the market and finds it. | Back in Newport next year? That’d be defending champ John Isner, who has committed to the grass court event. | Nike and Tennis Warehouse launch an exclusive partner shoe on Tuesday. 0:37 of anticipation! (We love this ad.)

(screengrabs via businessweek, housing works and time.com respectively. beatrice photo by getty. tennis warehouse video)

short balls: is that a jimmy in your phone or are you just… ?

By Benjamin Snyder

Basically Jimmy: Prepare for Jimmy 2.0, or rather “Jimmy Connors 109,” as the retired tennis champ’s newly released app is called, reports Tennis.com. USA Today initially broke the story, writing, “Part tutorial and part anecdotes, the video app showcases Connors to a whole new generation, while at the same time appealing to fans who watched him become one of the best and most popular players in the 1970s and ’80s.” In Connors’ own words, “I go back to basics, which is how I learned to play. I really believe simpler is better, and as I’m describing a shot or a grip, I’m showing you exactly how I did it.”

Roger Federer 007: Need a paparazzi decoy? Don’t ask Mirka, that just means she’ll wear sweat pants to dinner. Instead, Fed is your man, as he was the other night when out with BFF (Best Fashion Friend) Anna Wintour (oh yeah, and Mirka came too, yaaaaawn). According to the New York Post article, Federer helped Wintour escape from the paparazzi after the meal concluded. The article cites a spy (Mirka?!): “He and the group exited the side door carrying presents. The photographers ran to the side, but the queen of Vogue was nowhere to be found. One yelled, ‘Where’s Anna?’ Federer took his time loading the car, smiled and went on his way. Anna walked out the front door unnoticed.” As the article states, “chivalry still rules for Federer,” and it seems to be nowhere near dead. At the same time, how did Mirka feel about Federer’s kind acts for Wintour on her b-day? Can’t wait for that story line to develop!

Lisa’s lines: The wheels are turning for Lisa Raymond‘s WTA blog, “Lisa’s Spin.” In a recent post, the dubs specialist talks about country music (!??!???!), cupcakes, her doubles “break-up” and more. Let us repeat again: she talks about her doubles drama. Read it. Plus, what is a day without some life coaching from one, LaRa? Raymond says, “And like any relationship, the forming of a doubles partnership is a bit like dating – you seem interested in someone, you confirm they are single and/or on the market, ask them out, and hope you live happily ever after or something like that! ;-)” Did she really just ;-)??? We can’t with the emoticons.

Loud-mouth Johnny: As loud as John McEnroe is on court, he’s able to spit out the decibels in public places, too. Apparently, he’s just as “obnoxious” off the court, a blurb in the New York Post recounted. It says he “annoyed fellow diners at Recipe, on the Upper West Side recently by loudly recounting tales of his tennis glory days. The court legend entertained his wife and two friends with stories of “beating Bjorn Borg and other victories.”

Chris Chase of Yahoo! Sports is having none of it: “It’d be bigger news if McEnroe went to a restaurant and didn’t talk loudly about Bjorn Borg. What’s most surprising is that the old tennis champ wasn’t boasting about that time he partied with The Rolling Stones.”

The next loud-mouth superstar? Speaking (yelling?) of Johnny Mac, his protege, Ingrid Neel continues to make waves in the tennis world — the boys’ tennis world. The 12-year-old from Minnesota is playing tennis with the boys — and only the boys. Her hometown coach Mike Cartwright to the Minnesota Star Tribune has this to say about the pint-sized puncher playing with the fellas: “It will be interesting. It’s going to be hard for some guys, wondering how the heck they are losing to a seventh-grade girl. But she’s just really talented.”

Time to go? David Ferrer‘s recent ad campaign for Bovet watches in Spanish Revolution magazine. He’s rocking the sepia tones and the specs. Looking good (???), David! And… sort of like an Avatar.

(Connors image by ICN via USA Today; Ferrer image via Spanish Revolution)