The folks at IBM, longtime partners of the USTA in staging the US Open – one of the biggest, if not THE biggest, sporting event in the world – this year took a decidedly active approach in its ad campaigns for the final major of the tennis season. It’s an interesting way to relate the […]
american express at the 2013 u.s. open
One of the U.S. Open’s sponsors has taken over a section of the Indoor tennis center to provide tennis fans swing analysis, virtual tennis, an exhibit by the Hall of Fame on “Battle of the Sexes,” an IBM Data Wall, and other great ways to cool down and pass the time while at the year’s final major.