The entire British population is hoping that Andy Murray can bring the kind of magic to Wimbledon that video editors brought to his new, catchy ad for Head. The nearly-two-minute spot has a sort of Powerade-impossible feel to it, as Murray saunters through the streets of (what seems to be) London and performs trick after […]
the need for speed
The folks at HEAD are wasting no time milking the newest member of their stable, Novak Djokovic, for some Q-rating padding. They have chosen Nole as the main vehicle for a new racquet technology named Speed. (Nevermind that they’ve already had Andy Murray and Marat Safin, right?) The deets of the stick were hush-hush until […]
flashback: agassi's racket
From designer Damian O’Sullivan, after Agassi‘s last match at the 2006 U.S. Open: “This weekend Andre Agassi played his last game of professional tennis, bowing out as he did against the 11 year younger Benjamin Becker. Three years ago, [I] designed a tennis racket for HEAD Sport AG bearing Agassi’s face on the blade of […]
HEAD swimming in orange
HEAD got on the orange express when they rebranded earlier this year. The company wants to move away from its “technology-driven” image and more towards an athletic one: “outrageous, spontaneous and adventurous”. The new logo is thicker and orange. Here are the tennis-related ads
HEAD's browser-based tennis game
As if there weren’t enough browser-based Pong-like tennis games out there, the guys over at HEAD have their own version called Pong the Pro. I can’t quite get it to work on my computer here, so leave a comment and tell me if it’s good. I’ll play around with when I get a chance. RELATED […]
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