pushing puma



Puma-Subway

While Puma once had the most sought-after name in tennis – Serena Williams – the brand has recently all but disappeared from the tennis court. That doesn’t mean the brand has floundered into oblivion, however, as the company has launched a nationwide ad campaign that doesn’t feature any big-name athletes, but instead, fresh-faced (and oh-so-trendy) retail workers in what they’re calling “Employees Only“.

The campaign is plastered along subway stations all over New York City (above), and includes other sites nationwide. And while the brand may not be a Serena seller anymore, they may have the world’s most famous athlete on their side: Usain Bolt.

Bolt has pushed Puma back to its running roots, as the company once sponsored Olympic medalists throughout the 20th century. Their soccer presence has always been solid, anchored by the legendary Pele, and worn still today by clubs and players all over the world.

Long a running and soccer brand, Puma delved into tennis when Guillermo Vilas started wearing the brand in the ’70s. The Argentinian won three slams decked out in Puma gear, though the line never got much tennis notice outside of the big man from down south.

As recently as 2006, the company had Vilas Puma retro shoes, though they aren’t available on the web site anymore. (Can anyone verify they still sell the shoe?!?).

You may recall Puma and its infamous catsuit design they did for Serena at the 2002 Open. But as it turns out, the brand was leaving the sport with a bang when the younger Williams sister signed a contract with Nike the following year.

Can Puma push its way back into tennis? For now, we’re only left of sweet (and skin-tight) memories of the catsuit and the brand’s short-lived relationship with the sport of tennis.

Catsuit reminiscing? Check out the jump. [Read more...]

puma gv hall of fame edition – on sale



gvspecial1eq7.jpg gvspecial2te9.jpg gvspecial3hd8.jpg

Just a quick note that the Puma GV Hall of Fame Edition sneaker is now for sale, rounding out the company’s Guillermo Vilas-inspired campaign as of late.

And in case you’re wondering: that is Vilas’ mug shot on shoe’s tongue. Such subtle vanity! (What do you think of the shoes? Tell us.)

Of course I can’t figure out where to buy them. If you’re desperate, get them from sneakersnstuff (a Swedish merchant). If you have a stateside vendor, write me back with the info: TennisCBH AT Gmail DOT com.

(photos via Puma Talk)

Puma French 77 was inspired by the '70s. keep it there.



french 77 puma

Puma has finally released the much anticipated Guillermo Vilas-inspired French 77 line this month, and I’m sad to say that except for a cute few items, it didn’t quite live up to the hype. Why give us something that Stella McCartney‘s pretty much done for adidas? (Read the rest of the entry…)

fashion: men's necklaces + puma prints a catalog



puma catalog

Puma wrote me yesterday asking for a mailing address. They’re sending me printed catalog! It looks like it’ll have all the French 77 goodies that we’re all dying to see. I’ll let you know when I get it….

from the New York Times At Stylezilla!, they’re talking about a recent New York Times article on the latest trend for guys:

“All kinds of men — from the designers Stefano Gabbana and Domenico Dolce to the tennis player Marat Safin — feel comfortable flaunting jewelry.”

(Here’s a photo of Safin’s necklaces.)

The best part of the article? The caption that goes with this photo on the left. It reads and flows like a prayer, to be recited nightly to the fashion gods. Take a deep breath and read aloud with me…

puma French 77: an update



puma - french 77

To build more buzz for the launch of Puma‘s French 77 line this April, they’ve released a book of photographs by Hubertus von Hohenlohe with nymphs Lydia Hearst, Lizzie Jagger and Theodora Richards all shooting the shit with 70′s tastemakers Guillermo Vilas, Udo Kier, and Giacomo Agostini.

More photos at Puma Talk.

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>> puma: French 77 and Heatherette’s Lydia Bag
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>> puma ready to pounce in 2007
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