adidas & guerrilla tennis

So apparently there’s more to that street tennis booth that adidas set up at the French this year. It’s a part of their Urban Tennis campaign which challenges folks to “defie la rue”.

My rudimentary French leaves with little power to do research, but I think the premise is this: they’re doing a Parisian tennis tour with stops at landmarks such as the Place de la Concorde, the Palais du Trocadero, the Basilique du Sacre-Coeur, etc. They bring their tennis courts with them. (See videos here.)

Brilliant! We should be doing that in L.A., too! Seeing that it costs $8/hr to use the courts near my house (when they really should be FREE), this doesn’t seem like a bad idea…

Check out the Urban Tennis team roster. Who’s your favorite? I’m all about Guillame and his faux hawk.