juniors do college(wear)



Just like we wouldn’t expect our kids to go straight to the pros, we’re not expecting our kids to know the difference between Rocha and Rochas just like that. Get their fashion knowledge rolling with Fred Perry‘s designer offerings for tots. The collection’ll give them a smoother transition into shopping wisely once they hit the big leagues. Our fave: this college tipped cardigan, £45. Rest of the goods are here.

pimpim primps: joachim’s new look at stockholm



No more Yawn-ex: It seems that Swede Joachim Johansson has switched from Yonex to the much more prim-and-proper Fred Perry.

He’s competing in this week’s IF Stockholm Open as a wildcard — only his second tourney of 2009 — and has won his first round match against Peter Luczak 7-5, 6-2. He next faces Juan Monaco.

Bits: The event’s top three seeds are Soderling, Haas, and Ferrero. See the draw here.

(image via Getty)

raf simons x fred perry = 100-year collection



As part of Fred Perry‘s year-long celebration of the 100th anniversary of its namesake’s birth, they continue their collaboration with designer Raf Simons, this time creating a small collection inspired by an outfit worn by Perry circa 1947. (Click here for a pic. Kinda sharp, no?)

The pieces look similar to the already-existing collab between Fred Perry and Raf Simons. There’s a single-breasted jacket, baggy grey flannel pants, a white dress shirt, an ivory cable knit sweater, a grey tie (with maroon laurel detail), and a black and white brogue version of some ping pong shoes.

Browse: Look at the goods at oki-ni.

(FP image via FP Japan; oki-ni image via oki-ni)

wimbleburg comes to a close



McCarren Tennis, a group dedicated to the renovation of the courts at McCarren Park in Brooklyn, New York, staged its first Wimbleburg this past weekend. Our buddy Caitlin made it pretty deep into the draw, and she came away with a nice pair of Fred Perry sneakers. I’m sure it helped that she had a wonderful cheering section for her matches.

Never enough: Add another cute logo tee to your collection. Help out McCarren tennis by buying one of these shirts for $20. More instructions here.

(images via McCarren Tennis)

short(er) balls: musical outfits



If you liked Andy Murray sporting tight-fitting Fred Perry at this year’s US Open and you enjoy Novak Djokovic in his always-colorful adidas ensembles, this may not be the best piece of news for you. Or perhaps it might be?!

While I’ll leave all the fashion opinionating to my trusted boss, Erwin, I will announce that there are reports that Djokovic may be ditching the Big a and signing with K-Swiss, while Murray might be taking his place at adidas.

Musical outfits, oh my! What do you think?

Open minded: Kim Clijsters might be the clearest thinker in women’s tennis right now. She announced yesterday she’ll play a 13-tournament schedule in 2010 (motherhood and Slams still come before ranking, she says). And, today, announced a partnership with Thomas Cook, the Euro airline that you may find Kim, Jada and Brian on a flight on in the near future. But just remember, when you see them sitting in first class, they def didn’t pay!

Puppy love: That’s Mardy Fish with one of the Bryan brothers (can you tell which?!) presenting his new pup, Charlie. Mards, we love the pup, but please oh please, get a haircut boy! Good grooming skills are a must, even after the Open!

(photo via twitpic)