Fila continues to ride on its 100th anniversary by launching a multi-tired marketing initiative centered around a microsite at fila.com. We’re excited about that they’ve opened up the company’s archives for us to browse. More: The the full write-up
fashion focus: for fila, kimmie does the monica
The 80s are back with a vengeance in Fila‘s Spring Collection, worn by Kim Clijsters as she makes a run for a French Open title after two months on the sidelines. This small throwback line (top, jacket, visor, skirt) is listed in the company’s lookbook as the “Monica” — referring to Monica Seles, of course […]
in miami, a stroll down peekaboo street
When in Florida, do as the Miamians do — show skin! The ladies playing in this week’s Sony Ericsson Open did their part, with keyholes and other cutouts showing up in kits during match play. From left to right: Dominika Cibulkova in Lacoste; Kim Clijsters in Fila‘s Center Court Cap Sleeve Top (Buy); Ana Ivanovic […]
clijsters lends her hand(writing) to the japanese cause
Fundraiser: Kim Clijsters did her part to raise awareness and funds for those affected by the tsunami that hit Japan while the tennis world had all eyes at Indian Wells. Working with her sponsor, Fila, a shirt was designed and turned around in about a week — ready for sale at the Sony Ericsson Open […]
sightings in the stands: neve campbell and jj feild
Lovebirds Neve Campbell and J.J. Feild took in yesterday’s finals at the BNP Paribas Open. These were the first matches Neve have ever been to — she picked a good day to watch! FYI, Neve’s going to be in Scream 4, opening April 15th, and Feild will be in Captain America: The First Avenger, which […]
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