fila's 100th anniversary marketing campaign



Fila continues to ride on its 100th anniversary by launching a multi-tired marketing initiative centered around a microsite at fila.com. We’re excited about that they’ve opened up the company’s archives for us to browse.

More: The the full write-up after the cut…

fashion focus: for fila, kimmie does the monica



The 80s are back with a vengeance in Fila‘s Spring Collection, worn by Kim Clijsters as she makes a run for a French Open title after two months on the sidelines. This small throwback line (top, jacket, visor, skirt) is listed in the company’s lookbook as the “Monica” — referring to Monica Seles, of course — but it turns out there’s a more personal story for Kimmie:

This collection’s inspired by an outfit she received as a Christmas gift from her parents in the mid-80s (and 80s it is — part Balzac, part L.A. Gear!), and keeps with Fila’s campaign to fete the 100th anniversary of the brand. Their first Champions collection debuted at the Australian, when Kim played in a green outfit similar to one worn by Evonne Goolagong-Cawley back in the day.

Dust off the rust(-colored clay): The second-seeded Clijsters is onto the second round of the French after taking out Anastasiya Yakimova 6-2, 6-3. She will next face qualifer Arantxa Rus. (Draw: RG Women’s Singles)

The clothes: The color palette includes fuschia, white, and deep blue. Note the jacket constructed in shiny crinkle taslin — the fabric used for most of activewear back in the day (sadly, they left out the shoulder pads!). It might be overkill to wear all the pieces together, so we suggest picking up the skort and that warm-up jacket. (What do you think of the collection? Too much? Just right? Tell us!)

Buy: Fila Champions Collection – Vintage Top, $41.99; Tennis Skort, $36.99; Tennis Jacket, $52.99; Tennis Visor, $18.99.

(Full-body match photo by AP Photo/Lionel Cironneau; other match photo by Jacques Demarthon/AFP/Getty Images)

in miami, a stroll down peekaboo street



When in Florida, do as the Miamians do — show skin! The ladies playing in this week’s Sony Ericsson Open did their part, with keyholes and other cutouts showing up in kits during match play.

From left to right: Dominika Cibulkova in Lacoste; Kim Clijsters in Fila‘s Center Court Cap Sleeve Top (Buy); Ana Ivanovic in the adiZero Dress (Buy). Not pictured: the adidas Response tank, worn by the likes of Andrea Petkovic during practice; see it here.

Brackets: Kimmie is still in the running for the SEO title after that super-close three-set fourth-round match against Ivanovic (poor Ana was up 1-5 in the third and had five match points). She now faces Vika Azarenka for a spot in the semis. (Browse: SEO Draws)

(images via Getty Images)

clijsters lends her hand(writing) to the japanese cause



Fundraiser: Kim Clijsters did her part to raise awareness and funds for those affected by the tsunami that hit Japan while the tennis world had all eyes at Indian Wells. Working with her sponsor, Fila, a shirt was designed and turned around in about a week — ready for sale at the Sony Ericsson Open in Key Biscayne. All proceeds will be donated to relief efforts.

Info: We’re not really big on wearing autographed things, but this one’s an exception: men’s versions available for $30 (in red or navy); women’s in black and red for $28. Unfortunately, only for sale at the tournament. They’re selling like hotcakes, so hopefully those who want it can get it.

Brackets: Kimmie is still in the running for the SEO title. She faces Ana Ivanovic today for a spot in the quarters. The winner will meet Vika Azarenka. (Draws: SEOpen)

Group Shot! Two more images of the players wearing their Japan shirts after the cut. We love Victor Troicki‘s photo face! [Read more...]

sightings in the stands: neve campbell and jj feild



Lovebirds Neve Campbell and J.J. Feild took in yesterday’s finals at the BNP Paribas Open. These were the first matches Neve have ever been to — she picked a good day to watch!

FYI, Neve’s going to be in Scream 4, opening April 15th, and Feild will be in Captain America: The First Avenger, which comes out this summer.

Buy: On Feild, the Fila 100 year jacket, $120, fila.com.

(photo by Bill Schlueter)