From Kick-Fiend.com: The first sports collection developed by the two companies unifies functionality and style, featuring products that reflect the high technological standards of Adidas and the exacting design requirements of Porsche Design – in every detail. And in every product category offering the high-quality textiles and equipment for four different sports: tennis, running, golf […]
a new ATP marketing plan
taken from the Tennis Masters Cup website Sounds like the ATP is off to a great start. Beginning in the spring, they will implement a marketing plan involving the 25 most popular players on the tour: “The plan will be to allow worldwide sponsors to work specifically with a player of their choice for the […]
puma ready to pounce in 2007
Stay tuned, folks: Puma “plans to introduce goods in 2007, like a range inspired by tennis players of the 1970s, to compete with larger rivals Adidas and Nike in a year without high-profile sporting events like the soccer World Cup.” I can’t wait to see what they come up with! via the International Herald Tribune
more anna
Ok, so I’ve just been living under a cave, perhaps, because who knew that Anna Kournikova still makes the news regularly! And not for stupid things like dying in the Bahamas or grabbing clippers from a hairdresser and then shaving her own head. She’s in the news for raising money and awareness for good causes, […]
davydenko’s endorsement with ‘aimess’
Poor thing. Even with the backing of tennis journalist Jon Wertheim, russian Nikolay Davydenko can’t get a media break (not that he really wants one). Jon wanted to give Nikolay his due with a version of the Tennis Mailbag devoted solely to this underappreciated top fiver. It took an extra week to get the issue […]
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