Wilson launched a new print and TV ad campaign last week involving Roger Federer and Wilson’s new [K Factor] racket. The TV ad will start rotation during the 2007 U.S. Open Series (starting in July). from Sports Business Journal (registration req’d)
guillermo vilas behind Puma's GV series
from Hypebeast For the shoe lovers out there, here are some photos of the shoes from Puma’s GV line, designed in conjunction with Guillermo Vilas. These models sport 19-91 on the heels to represent the year he was inducted into the International Tennis Hall of Fame, and they also show a picture of Villas holding […]
a tip for mauresmo
A lot of people speculate that Amelie Mauresmo isn’t earning her fair share of endorsement dollars because she’s a lesbian, but the Bonham Marketing Group, out of Denver, thinks otherwise: It’s more than just her sexuality that may be keeping sponsors away, said Dean Bonham of the Bonham Group, a Denver sports marketing firm. He […]
too much sharapova?
Canon announced that it will bring “the style and substance of the Canon Powershot Brand” as Host Sponsor and official camera and photo printer (!) of the Pacific Life Open. There will be Sharapova and Jensen look-alikes who will roam the grounds to hand out goodies and to pose for photo opps. Really? We don’t […]
reebook celebrates 25th anniversary
Reebok is debuting the 25 candles Freestyle shoe to launch the 25th anniversary of their Freestyle collection. They had a party on March 1 in New York City. “The ’80s style is so fun and colorful, I love how the trend in still alive today with big earrings, bright oversize tops and most importantly shoes […]
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