if serena could ****ing shove a ****ing ball down mother nature’s throat…



serena-williams-tampax-09

The infamous scuffle with that US Open Ewok is already yesterday’s news to Serena Williams; she’s now focused on a new confrontation, this time with Mother Nature about the latter’s, uhm, unwelcomed monthly gifts.

The print ads for this Tampax campaign, which start appearing next month, look pretty absurd, but this behind-the-scenes vid cracked us up. Whodathunk that mensies personified could be so fun? She’d make a good happy hour gal pal, no?

Serena was brought in as part of the company’s “commitment to celebrating today’s women and empowering them to live life on their own terms”, and surely this agreement was lined up before Serena’s US Open semifinal. So while Tampax might not be buoyed by (what could have been) the buzz of a Serena U.S. Open title, they’ll still get some lift in the wake of that non-existent foot fault.

Never in our lives would we have expected to type this, but here it goes: Kudos, Tampax.

Watch: Serena Slams Mother Nature (vid)

(image courtesy of Tampax)

ivanovic poses for rolex



We’re all about Darren Rovell‘s obsession with Ana Ivanovic. He just posted a Rolex ad that ran in the program for last week’s Fed Cup tie between Serbia and Japan. (Marija — were there other juicy bits in there?)

Lest you think that TSF is just about the ladies (there’ve been an awful lot of pics of them in the last few days!), I would like you to ease your worries.

La Monf switches to Prince in 2009



Gael Monfils

Breakdancer Gael Monfils might not be making as much noise as compatriot Jo-Wilfried Tsonga these days, but he’s still being pegged as one of the sport’s future stars. Racquetmaker Prince recently signed the Frenchman to play with the company’s new line of racquets, slated for release in spring 2009.

He first picked up the new sticks prior to the ATP event stop in Vienna and has notched two top 15 scalps and a finals appearance since.

Prince has been mum about what’s behind this new technology, only saying that it “breaks the laws of physics.” Even Monfils didn’t give us much to work with. “I knew as soon as I hit the first ball with it, there was something different, something better,” he said via a press release. “It is hard to explain, but the holes and the technology made a difference. It just felt right.”

We’ll let you know as soon as we hear more about the new racquets.

(photo courtesy of Prince)

short balls: endorsement edition



Don’t forget to print out your bingo cards for tonight! She’s a piece of work, isn’t she?

Now, for some endorsement short balls…

Consider us tickled: In recognition of Breast Cancer Awareness Month (October), Canon spokesperson Maria Sharapova announced that the company would donate $150,000 to the American Cancer Society. They’re also releasing a special “pink bundle” — a PowerShot SD1100 IS Digital ELPH, a photo printer, a ribbon charm and a mammogram reminder magnet — available for $279.99 here.

Bottle it up: Fans of Rafael Nadal will be happy to know that he’s signed a deal with Inter Parfums to develop a fragrance line called Lanvin L’Homme Sport. He’s already wearing Lanvin anyway, so he might as well get paid for doing so. (tennis.com via DTL)

He’s top ramen: According to Tennis Week, Kei Nishikori has signed an endorsement deal with Cup noodles — the instant meal that got TSF through much of its childhood. (TW)

(image via Canon)

masha writes like my grandma



Maria Sharapova gives a presentation at Tuesday’s UK launch of Gatorade; the presser was held at a Wimbledon school.

(pics by Getty Images via TF.com)