voskoboeva in ellesse



Fluffy: One of our favorite looks from this year’s U.S. Open women’s draw is the ruffled dress on Russia’s Galina Voskoboeva. It teeters enough on being a caricature of tennis whites — with its Peter Pan collar and tiers of fabric — that it might’ve ended up on our “worst” list had it been on Nads Petrova.

Sadly, the dress didn’t last long, with Galina losing in the opening round to 7th seed Francesca Schiavone 3-6, 6-1, 4-6. (Draw: Women’s Singles)

More: A few looks at Voskoboeva’s dress — with pics from New York and Toronto — after the cut…

evert will help relaunche ellesse in the u.s.



We can’t wait!

Chris Evert will serve as brand ambassador for the newly-formed Ellesse North America. The six-time U.S. Open champion, 56, will be actively involved in design, promotion and marketing, as well as the development of a signature collection,”Chris Evert for Ellesse.”

She will host a cocktail party at the Town Tennis Club on the Upper East Side Friday to help relaunch the Italian sportswear label Ellesse in the U.S.

Ellesse North America has acquired the master license for the Ellesse brand in all product categories for the North American market from Pentland Group plc. Ellesse will relaunch in the U.S. in the fourth quarter.

In addition to tennis wear, Ellesse will offer clothing and shoes for other “lifetime sports” like fitness, skiing, golf and equestrian. There are plans for an online store and freestanding stores, and the collection will also be carried in specialty stores, pro shops, ski shops, tack shops and hotel and resort shops.

(via SGB Update)

huff(po)ing and puff(po)ing: tsf on styleist



Over at Styleist, we point out a few U.S. Open fashion notables to the casual tennis fan: the neon Polo Ralph Lauren ballperson polos; Sharapova‘s Head bag (it’s true: we can’t stop raving about it); Galina Voskoboeva‘s ruffled dress from Ellesse (trust: it wouldn’t have made this list had it been worn by Nadia); Lacoste‘s color blocking for both men and women; and adidas‘ men’s adiZero line — all those triangle patterns are to die for!

What do you think? Was there something else we should have mentioned?

Read: “U.S. Open Tennis Fashions: What You Don’t See On TV,” styleist.com.

you + pen & paper = trip of a lifetime?



By Lindsay Sakraida

Lindsay Sakraida is a freelance writer who, in addition to tennis, has covered fashion, film, photography, shopping, and music. Check out her musings on Twitter at @LinTENNIS (tennis-related) or @LinSakraida (generally non-tennis related, but sometimes she can’t help herself).

As eloquent as he is, we’re thinking Rog is going to have trouble with this whole 100-words-or-less thing. (Super Stock photo)

The write choice? We here at TSF are devout fans of the upcoming Madrid Open’s aggressive cultivation of a sleek and modern brand, and if you’re likewise moved by the tournament’ s vivid colors, style, and daring innovations, then be sure to check out the latest competition in coordination with ellesse. The equally-chic Italian label has designed uniforms for the ball kids, and to celebrate the relationship, ellesse is giving away an all-access trip to the contestant who can best wax poetic (in 100 words or less) about why he or she should win. Flex a creative muscle (preferably in a Rafa-esque fashion), and you and a friend could each snag a flight from anywhere in the world, hotel accommodations for eight nights, an invite to the opening party and a bit of spending cash. Hurry, though: the competition ends at 5 am ET on April 22.

By the way, we’ re serious about that “ flex a creative muscle” thing; the winner of this competition will also have to detail the Madrid experience by keeping a daily diary. We can see it now: Dear Diary – I think Feliciano winked at me during his practice session today. Do you think he has a girlfriend? Or a second baby mama? Or maybe he just got a little clay in his eye??

Click the link above or the image below to visit the contest entrance page.

ellesse by wood wood



It’s not all about Nads Petrova: An recent afternoon stroll along Abbot Kinney Boulevard in Venice (Calif.) yielded our run-in with this collaboration between Ellesse and Danish brand Wood Wood. The capsule collection appeared back in August and includes crewneck sweaters (pictured above), track jackets, tennis sneakers, shorts, and polos.

Our pick: We’re into the shorts with the thick, white horizontal stripe wrapping around the right leg.

Browse: Sneakerstuff’s selling the collection here. Those in L.A. can shop in the flesh at Milkmade. And for the curious, Wood Wood’s site.

(image via highsnobiety)