a closer look at the delray beach tennis court



The organizers of the Delray Beach International Tennis Championships love to push the marketing envelope. Sometimes, us fans end up with fashion anthrax; other times, we end up with a love letter, S.W.A.K.

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We swooned after seeing photos of the tourney’s show court backdrop; the blue waves were the brainchild of ITC director John Butler. He partnered with Mr. and Mrs. Jerry Hall, who underwrote the fee of trio of artists involved with the project: Doug Hoekzema of Pompano Beach and Angel Mir and Brandon Opalka of Miami.

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The waves were digitally designed and printed on vinyl. They then beefed up the mural with airbrushing and painting by hand.

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On the court, extending out from the end zone walls from six to ten feet, the artists painted waves directly on the surface. (Take that, Zurich!) The court took three days to prep another three days to paint.

More: See more close-ups of the mural after the cut…

k-swiss in the spring: tommy haas on the court and in print, plus some great looks



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The March issue of Tennis has this two-page ad of German dreamboat Tommy Haas modeling for his new sponsor, K-Swiss. I want that headband!

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Tennis goods: There’s not much to look at in their tennis line — the graphics on these tees aren’t anything special. From left to right: Tnns Ball Prntd Crew, $45; IN Motion Slvlss Crw, $42; Ultracel Polo, $52.

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But this jacket from their casual line gets our thumbs up. Skur Track Jacket, $70.

Shoes: Yep, if there’s one thing K-Swiss is known for, it’s delicious shoes. Check out the latest offerings.

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Debut: K-Swiss Tommy made a quick debut at the Delray Beach International Tennis Championships last week. Still rusty from a shoulder injury layoff, he bowed out in the first round to Diego Hartfield 6-2 3-6 6-2.

(ad from Tennis, Haas photo by Palm Beach Post)

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delray beach’s volley girls



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The organizers of the Delray Beach International Tennis Championships, being held this week in Delray Beach, Fla, decided to up the “cool” factor of their already cool tournament by looking for Volley Girls:

They’re: athletic ‘lookers’, sports-lovers (preferably tennis), enthusiastic go-getters, with a whole lot of spunk, wit, charm, and ABOVE ALL…MUST be educated in the field of “How to have an AWESOME time, ALL the time 101″

Can you break dance? Sing a capella? Run a 4-minute mile? Lick your elbow? If so, we want to know about it. No, we’re not looking for “America’s Next” anything, nor are we looking for the average pom-poming cheerleader…heck, we’re above that. We’re looking for VolleyGirls™.

Wow, this reads as if penned by Vince Spadea. But grammar aside (and I’ve been known to commit copy faux pas myself), these are the ladies who fit the bill.

Love the dress, but the shoes aren’t doing it for me…

Some props: I have to hand it to the ITC for having a URL for their tourney unrelated to the event’s name — yellowtennisball.com. This is a robust branding strategy that can survive changes in ownership, sponsorship, host venue, etc.

Scoreline: Rain has suspended some first round matches and delayed a few second round matches. Of the ones completed, second seed Tommy Haas (in his K-Swiss debut) lost to Diego Hartfield, and wild card Robby Ginepri, much to the delight of Lady Hooligan Kat, beat Mathieu Montcourt. Gineps will face fellow American (and Under Armour endorser) Michael Russell in the second round.

More: See another close-up of the ladies (plus their shoes) after the cut…