ivanovic poses for rolex

We’re all about Darren Rovell‘s obsession with Ana Ivanovic. He just posted a Rolex ad that ran in the program for last week’s Fed Cup tie between Serbia and Japan. (Marija — were there other juicy bits in there?)

Lest you think that TSF is just about the ladies (there’ve been an awful lot of pics of them in the last few days!), I would like you to ease your worries.

cnbc on nadal’s “wardrobe malfunction”

We had a chance to weigh in on Rafael Nadal‘s new Nike look when CNBC’s Darren Rovell put it under the business microscope.

So did the sports giant make the right move with this sartorial switch? Rovell thinks so. In fact, it’s the only way to make their relationship with this tennis thoroughbred financially viable.

Read: See the entire post at CNBC.com.

short balls: mardy's fans, prince nabs isner, and other u.s. open bits

We all don’t have our J-Blocks: Here’s fun story of how a college student became part of Mardy Fish‘s cheering section (“Mardy’s Party”?) at the 2003 U.S. Open.

Center Court muzak: Nole Djokovic enjoyed yet another perk of playing the main stage at the U.S. Open. (TNYO)

Sightings: Celebrities might have sheets with threadcounts larger in number than your weekly paycheck, but they love tennis as much as you do. In the past week, Michael Musto interviewed folks about fashion, Gavin Rossdale sat next to Mirka during the Federer-Isner match, while Collin Farrell, Martha Stewart, Newt Gingrich, and the fashionistas from night one all took in some matches.

Prince holds court: Racquet maker Prince announced its addition of John Isner to their stable of players. While this move is a boost for the company (and sales numbers this year are their highest for the decade), Darren Rovell points out that “the very top players who don’t currently use the racket are scared to switch” and they can’t fake their endorsement (i.e., by stencilling Prince’s logo on another brand’s strings) because the O3‘s structure is unique.

Party like it’s fashion week: The annual Hall of Fame Legends Ball holds its own at Cipriani on September 7 (right in the middle of fashion week). Along with toasting this year’s inductees, they’ll also honor Andre Agassi with the Eugene L. Scott Award. (Tennis Week)

(photo via Hansen Report)