espn2 australian open tv commercial: “tennis down under”



ESPN2 TV commercial - 2013 Australian Open

As if we weren’t already loopy from all the overnight shifts to cover the Australian Open, this commercial promoting ESPN2′s coverage of the the 2013 Melbourne event is sending us over the edge. The graphics play on how everything’s upside down (under) in the Southern Hemisphere. We love it.

Watch: 2013 Australian Open “Tennis Down Under”


(screengrab via YouTube)

before london, andy tried a new game



Small court, big results. Before Andy Murray‘s London hopes got muddled because of injury, the Scot took to a British warehouse to play some Road Tennis. Not sure what that is? Nor were we. adidas explains:

[We invited the] Road Tennis Association of Barbados to London, to teach Murray how to play Road Tennis. A cross between traditional tennis and table tennis, Road Tennis is played on the street, with participants chalking out their own courts. Murray had never played the game before, and was given just one hour to pick up his wooden bat and attempt to master the game’s ins and outs, before we put him up against Barbados’ finest.

In the video above, Murray gets a “warm-up” with storied English boxer David Haye, who is now retired, and British rapper Example.

adidas noted that the Murray vid was the first of many to come for the brand over the next year: “The event marked the start of our new campaign, where we’ll be challenging some of the world’s best tennis players, around the biggest tournaments next year.” Excited? You bet we are!

As for who Murray gets a lesson from on the Road Tennis pavement? That’d be Sylvain “Lama” Barnett, a legend in Barbados and one of the Pro Road Tennis Association’s greatest players of all time.

k-swiss’ kenny powers takes on jt



KP or JT? If you paid any attention to the ESPYs last week, Justin Timberlake (what isn’t he doing these days?!) did a comedic short for the show titled “I Love Sports,” put on by Capital One. But K-Swiss has a good series featuring a character named Kenny Powers that takes on the similar tone of Timbo’s vid, which Ad Age recommends checking out. While Justin’s spot logged in 2.7 million views, one of Kenny’s new spot had 1.6 million hits. Also on their vid chart for the week? Those classy Old Spice spots. We can’t quit em.

short balls: giving a damn



Giving a damn: We made note of Ellen’s powerful words last week after the disturbing rash of suicides among LGBT youth. The nation has banded together in a variety of ways, including the We Give a Damn project that was launched by the True Colors Fund. This past Sunday night, activists held a candlelight vigil in Washington Square Park in New York City.  Actor and blogger, Andrew Kennan Bolger, documented the evening on video.  More to watch: We Give a Damn has a few of their own videos, featuring some of our favorite big and small screen faces – among others. Check them out. Plus: Zachary Quinto says (Tweets?) the right thing after 50 Cent runs his mouth again.

Commercial offerings: There’s plenty to see on YouTube if you go and type in ‘tennis’ in the search bar and sift through the many (dozens? hundreds?!) of homes for sale that happen to include tennis in their property in one way or another. One good find we had this week was an old Heineken commercial that hadn’t crossed our path before. Watch the video – camera tipping and all – here. Meanwhile, we found the newly-released Australian Open commercial (below), tagged “A Whole New Level” via the ladies over at OntheBaseline. None other than Ms. Sam Stosur makes five appearances in the 31-second clip. Joining Serena, Roger and Rafa as the faces to be seen at the AO 2011.

The injury diaries: The injured Justine Henin is set to test the competitive waters in an exhibition against Kim Clijsters in Antwerp on December 9th. Things aren’t as peachy for Robby Ginepri, who broke his arm in a biking accident and will be out of the game for the rest of the season. We’re hoping for a Sam Querrey kind of return for the current world no. 118… not a James Blake kind of return.

Tennis shavings: Things are feeling a bit more Blake than Querrey over at NYC-based Tennis magazine. The publication announced earlier this week that they would cut four of nine editorial positions and begin outsourcing most of its art and photo work, focusing more in-house on Tennis.com. The magazine recently shuffled Sarah Unke from her role on the print side to be online editor following the departure of Abigail Lorge. It’s unclear who is still calling Tennis his or her work home, though assistant online editor Ed McGrogan posted an ESPN blog item earlier today. 10tenmedia, a New York creative firm, will handle much of the mag’s print design.

Body games: Former Tennis cover girl Anna Kournikova made an appearance on the small screen on NBC’s “Biggest Loser” last night. Kournikova served up some motivation for the contestants, and they seemed to inspire her, too. ESPN the Magazine hits newsstands this week with their annual “The Body Issue.” The mag always chooses several different covers to print (six this year), and wheelchair tennis queen Esther Vergeer got the nod for one of those covers in this cover print. The US women’s water polo team also has a cover, as does golfer Camilo Villegas (yeah, we’ve never heard of him either).

More of short balls, including a giggling Roger and an all-inclusive short(er) balls, after the cut.

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reebok goes for the backside approach; more oreo (moreo?)


Reebok‘s EasyTone shoe is coming with an easy-on-the-eyes ad campaign that the company has rolled out over the last year. The ads feature backsides of women (and their calves and their thighs and their… ) in a variety of outfits, settings and backdrops. Reebok has a couple of ads circulating on TV and the web for the shoe, which has “balance-ball inspired technology” on the soles to “tone and shape.”

Buy it: From $49.99-$139.98, the EasyTone selection includes athletic wear, sandals, and boots for both men and women. Our fave? The EasyTone Reeinspire in lime green. Just in time for the Aussie Open to get under way…

More commercials: Another spot from Oreo to introduce their new “Heads or Tails” cookie with the help from Venus and company. (See a previous one here.)

(screengrabs via youtube)