short balls: serena talks, federer hits heavy, IMG makes a move, vietnam falls flat

Hey, all: I’ve been having lots of fun writing this thing. I hope you’re having fun reading it! Also, we’re on MySpace, so feel free to friend us if you have one.

Now onto the good stuff…

Federer hits a heavy ball: The Advanced Tennis Research Project developed a way to quantify the “heaviness” of a tennis ball. The record holder? By the study’s end, it was one R-Fed hit at Indian Wells in 2004. Bonus: another Men’s Vogue article on Roger, this one from Fall ’05. (via SportsFilter)

Serena shoots off: The Guardian‘s Gaby Wood does a two-part profile on Serena Williams. Serena talks about her sister’s death, her injury layoff, her faith (Jehovah’s Witness), etc. On comparing herself to other tennis greats: “If I thought, ‘Oh, I’m historic,’ my head would be crazy. Honestly, at the end of the day I come home to my dogs and my sister. I have friends, and I cry when I see movies, and I watch reality TV… I’m Serena and that’s all I am. I’ve never considered history.”

(photo of Serena at a party launching Louis Vuitton‘s Spring LOVE collection, and benefitting for Oxfam America)

Tennis from around the world: We’ve told you about tennis in South Africa, tennis in the Middle East, and now we bring you tennis in Vietnam: they’re not doing so hot over there.

Meanwhile, the UAE Tennis Association in Dubai is chugging along; they’re holding a tournament at the gorgeous Jumeirah Beach Hotel.

IMG, always on the move: The sports management firm recently acquired Collegiate Licensing Co., a college trademark licensing agency whose brands includes the Final Four, the Bowl Championships Series, and logos of universities such as Notre Dame and UT. (via Oligopoly Watch)

Tennis Mailbag: Lots of good questions answered by Jon Wertheim in his column this week.

short balls "c" edition: carson, canas, cbs, college tennis, etc.

It’s on for Carson: The city adds a few more notches to its tennis belt. The Home Depot Center will host both a men’s and women’s Challenger tournaments in the early summer.

Not so fast, TTC: CBS announced that they have cut a more profitable deal with the USTA in renewing their coverage of the U.S. Open and U.S. Open series tournaments. CBS has rights through 2011. And the TTC is chugging along with its own plans of domination, offering free previews of the channel in different media markets. (via Variety and Tennis News)

Roger & Me: The only thing I love more than stories about meeting players are references to I Love Lucy. [via Kenneth in the (212)]

canas roma 07Canas has finally arrived: The TimesNeil Harman sums up Guillermo Canasreturn to tennis elite after a 15-month doping-related suspension. Sad moment: soon after the doping scandal broke, Canas was turned away from the U.S. Open as a spectator.

After this week’s TMS Rome, the Argentinian will no longer need to play qualies. And he has no points to defend between now and September. Will he join the rest of the top 20, picking up Federer’s sloppy seconds, or will he be feasting from the Swiss rankings pie? Something tells me it’s the latter. He’s currently 3-1 against the world number one.

Local NCAA players return to Athens: Pepperdine looks to repeat as the men’s team champions, Trojan Lindsey Nelson looks to avenge her loss in last year’s final against Cardinal Suzi Babos (who Nelson beat in last month’s Pac-10 championship), and UCLA’s Benjamin Kohlloeffel will defend his men’s singles crown.

Borg’s back: After a seven-year absence, Wimbledon legend Bjorn Borg will make an appearance at this year’s tournament. He seems to have made peace with the sport after all these years. The Swede will also play the Liverpool International Tennis Tournament (an exhibition, of course) in mid-June. (via the Evening Standard)

as if rutgers athletics hasn't suffered enough…

To add insult to injury (or is it injury to insult?), six athletic teams at Rutgers University are packing up in the next few weeks after being eliminated from the school’s roster because of Title IX.

The teams are men’s tennis, swimming, diving, lightweight and heavyweight crew, and men’s and women’s (!) fencing.

Save Rutgers Tennis lobbied and raised funds to help keep tennis afloat, but coudn’t convince the University otherwise. (See the multiple missives they posted on the site.)

The team played their last match on April 19, falling to St. Joseph’s 5-2.

From the Daily Targum, who spoke with head coach Mikey Cook about his tennis team:

“I thought the team did a great job staying focused,” Cook said. “If they didn’t play hard, they would have wasted the opportunity that they had. You only get so many years to play college tennis.”

To the team: CBHM hopes that you can find a new, equally-fulfilling outlet for your tennis.

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