short balls: endorsement edition

Don’t forget to print out your bingo cards for tonight! She’s a piece of work, isn’t she?

Now, for some endorsement short balls…

Consider us tickled: In recognition of Breast Cancer Awareness Month (October), Canon spokesperson Maria Sharapova announced that the company would donate $150,000 to the American Cancer Society. They’re also releasing a special “pink bundle” — a PowerShot SD1100 IS Digital ELPH, a photo printer, a ribbon charm and a mammogram reminder magnet — available for $279.99 here.

Bottle it up: Fans of Rafael Nadal will be happy to know that he’s signed a deal with Inter Parfums to develop a fragrance line called Lanvin L’Homme Sport. He’s already wearing Lanvin anyway, so he might as well get paid for doing so. (tennis.com via DTL)

He’s top ramen: According to Tennis Week, Kei Nishikori has signed an endorsement deal with Cup noodles — the instant meal that got TSF through much of its childhood. (TW)

(image via Canon)

maria sharapova launches another canon

The dedicated-but-ailing Maria Sharapova appeared at the South Street Seaport on the eve of the U.S. Open to launch a new camera, the PowerShot SD1100 IS, for Canon. In conjunction with this latest model they are giving away five bedazzled one-offs, each encrusted with 88 white diamonds for a total of 2.2 carats per camera. (Enter the sweepstakes.)

Masha wore a crazy “I’m-a-little-teapot” design by Lanvin and was flanked by look-alikes dressed in black and white versions of what would have been the Russian’s Nike outfit — had she not pulled out of the tournament due to injury.

A temporary 50-foot white dome built specifically for the event (event logistics deets here) also housed a Wii loaded with Top Spin 3, a photo station, and a flatscreen that premiered Maria’s latest TV ad for Canon which, of course, starred her beloved Dolce (view).

We had a chance to chat with Masha about the Beijing Olympics and Fashion Week:

On the Olympics: “I was really excited to see Nastia Liukin win because she and I share the same history. She was born in Russia and also came to the U.S. at such a young age.”

On her Fed Cup teammates sweeping the tennis medals: “It’s pretty crazy that three of the four [Russians who were] in the draw were on the podium. It’s so wonderful. I haven’t had a chance to talk to them, but I’m very happy.”

On which shows she’s eyeing for Fashion Week: “I’d love to go to Vera Wang. She’s a good friend of mine. and Peter Som as well.”

On following men’s fashion: “I have a hard time women’s trends as it is. It changes every single week. It’ll take me a while to get that point.”

Domed if you don’t: Speaking of, you should check out the Buckminster Fuller exhibit at The Whitney if you can. It’s on view through September 21.

(tent image via BizBash)

short balls: another sharapova edition

(Note: Maria has withdrawn due to a shin injury from her semifinal match against Nadia Petrova at the East West Bank Classic. As expected by tourney organizers, Masha has also withdrawn from next week’s Rogers Cup in Toronto.)

Maria on top: The Russian edition of Forbes puts Maria Sharapova atop its list of Top 50 Russian celebrities. This video discusses how the celebrities get ranked. (via Real Russia Project)

Tennis feuds: Ralph Lauren (the company) gives us a list of famous feuds in tennis history and two top women monopolize: one entry encompasses Masha and her spats with all other Russian players, while Chucky is listed twice: first for butting heads with Venus, Serena, and Richard Williams (wait — does that count as three feuds?), and second for her heated arguments with Anna Kournikova.

All tall leggy blondes look the same: Oops. “Embedded NBA Correspondent” Elie Seckbach confuses Masha for Dani Hantuchova and inadvertently includes b-roll of the Slovakian in this interview from the East West Bank Classic. (vid source)

Attack of the clones: The folks at Canon plan to promote a new line of PowerShot cameras with TV, print, and NYC-area ads (on buses and billboards) during the 2007 U.S. Open. Mary Joe Fernandez and Patrick McEnroe will chip in by hosting the launch event on Aug. 27. And yes, the clones are back. (via Adweek)

too much sharapova?

sharapova clones in the desert

Canon announced that it will bring “the style and substance of the Canon Powershot Brand” as Host Sponsor and official camera and photo printer (!) of the Pacific Life Open.

There will be Sharapova and Jensen look-alikes who will roam the grounds to hand out goodies and to pose for photo opps. Really? We don’t need to pose with Maria that much.

Do we?

via Business Wire