serena's smell = burberry body

And she looks good, too. While the other top women in the WTA battle it out in Istanbul, Serena Williams was walking a red carpet in Hollywood on Wednesday night. The de facto world no. 1 got her party on at the launch for her new fragrance, Burberry Body. Above, Serena posting with Solange Knowles, Beyonce’s little sis, who Serena partnered with to produce Body. | TSF Vault: Serena

See more pics by click on the image below.

(Getty Images)

<3: Burberry Prorsum Spring 2010 Ready-to-Wear

Bangle and clutch are delicious!

Christopher Bailey closed out the 25th anniversary of London Fashion Week with a presentation of Burberry Prorsum‘s spring 2010 collection. Here are our picks for the men (img) and women (img).

View: Burberry Prorsum Women’s Spring 2010 Ready-to-Wear, via style.com; Men’s via nymag.com.

(images via style.com)

fashion and the olympics continue to collide

We can dream: The duo behind Opening Ceremony, this week’s guest bloggers for NYTimes.com’s For the Moment blog, build their fantasy roster of designers to reinvent the uniforms for Olympic sports. Tennis gets Lanvin:

Since this is known as the gentleman’s sport, Lanvin is the perfect designer to bring formal dressing back to tennis. Sorry Nadal, the all black jersey is just not dapper. Instead, you’ll need to sport a bowtie, grosgrain collar dress shirt and a perfect pair of pleated shorts.

Not to be taken seriously, of course…

…unless you’re Lane Crawford, the Chinese luxury retailer that actually commissioned 12 designs from fashion giants, asking them to reinvent Olympic sports through fabric.

They were asked to pick a sport that inspired them: Martin Margiela (badminton), Riccardo Tisci for Givenchy (archery), Stella McCartney (equestrian), Alexander McQueen (fencing), Matthew Williamson for Emilio Pucci (gymnastics), Christopher Bailey for Burberry (sailing), Alberta Feretti (gymnastics), 3.1 Philip Lim (ping pong), Costume National by Ennio Capasa (baseball), Neil Barrett (fencing), Rick Owens (judo), and Raf Simons. Tennis got no love?

My picks:


Givenchy


YSL


Pucci

The rest: See the renderings and some final products here.

The pieces will be auctioned off with all proceeds benefiting UNICEF’s Special Relief Funds for Children affected by the Sichuan earthquake.

(images via IIHIH)