want: BOAST hand-stitched needle point accessories

redbelt-set

BOAST and Smathers & Branson have teamed up for this exclusive collection of hand-stitched needle point accessories.

BOAST, best known for its roots in racquet sports culture has teamed up with pro needlepoint accessory company, Smathers & Branson to create a small collection of belts, dog collars and coasters paying homage to the BOAST brand and its roots.

Each one of Smathers and Branson’s needlepoint accessories is entirely hand-stitched; so therefore each one is unique.

The below items are now available for purchase on the BOAST site: http://www.boastusa.com/

Go get ‘em while they are hot!

short balls: the post-wimbledon edition

Changing of the (screen) guard: While the victories of Petra Kvitova and Novak Djokovic marked somewhat of a changing of the guard on the respective tours, the biggest change at Wimbledon came in the week after the tournament was over: in its TV coverage. It was announced earlier this week that ESPN had outbid NBC for full TV rights of the tournament, meaning the peacock network was pushed out of a gig it had held for some 43 years. And for ESPN? They’ll have the whole shebang for the next 12 Championships. The network team of ESPN, ESPN2 and ABC will take over from London starting next year.

That’s a wrap? Did you miss the slew of Wimbledon post ops? If so, here’s a collection: Tignor’s A-List. Tignor’s the rest of them. Wertheim’s mail bag. ESPN’s Wimbledon grades. ESPN’s power rankingsWTA’s video highlights. Forty Deuce’s hilar “pic this.” The Guardian. Oh! The list goes on and on…

Too sexy for ya?  Time ran an interesting piece from its business section on the WTA‘s ad campaign, “Strong is Beautiful.” The thrust of the article: what the ?!?#?#%% Well, not exactly. But, the article points out that sexualizing the women the way this campaign does undermines women’s sports in a sense, and their ability to compete as athletes on court. We certainly see such a point.

The Journal recommends some tennis whites — including Boast — this summer. (WSJ)

Feeling Boastful? You guys know that TSF isn’t the only place online that talks about tennis fashion. OK, but we admit it: we’re the only ones that talk about it everyday. Anyway, the Wall Street Journal got in on the tennis fashion game during Wimbledon, running a piece that examined the cultural shift of the industry as it’s moved through the decades. Nope, tennis isn’t a rock-star sport driven by John McEnroe anymore, but the clothes he wore might be making a bit of a comeback. Featured in the article were one of TSF’s faves, Boast. | TSF Vault: Boast

Doesn’t it vibrate? While most of us have learned to silence our phones or at least put them on vibrate while at work or in public, it doesn’t seem as though Alize Cornet has attained such a habit. The Frenchwoman was down match point in the first round of the Swedish Open this week against world no. 1 Caroline Wozniacki when a phone started ringing. Wozy first tried to ignore the noise, but it persisted, and she stepped back from the line to see if someone would answer/silence/ignore the call. It was then that her opponent, Cornet, ran to her bag to switch off the phone that had been ringing — hers! Hilarity. Video below:

Roll the tape: Seems as though the fellas at Tennis.com — Peter Bodo, Steve Tignor and Ed McGrogan — have a new outlet for their weekly chats. The trio has teamed up with BNP Paribas for a sit down in a round-table discussion called “The World of Tennis.” This week they talk about Andre Agassi, who will be inducted into the International Tennis Hall of Fame tomorrow in Newport, R.I. | ESPN: Agassi’s top 10 moments

Short(er) balls: It ain’t “Wimble-TIN.” Sportscaster raises money for charity by fueling PSA over pronunciation of Wimble-DON. | In case you forgot, Novak Djokovic is no. 1 in the world now. HEAD hails the king. | Are you reading Jonathan Scott‘s musings on Tennis.com’s “The Spin?” If not, you should be. | Lindsay Davenport is preggers and (tastefully) pulls out of the WTT season, via doctor’s orders. | This might be a little old, but who cares? It’s Maria Sharapova talking about Cole Haan. Take note, Martina Hingis. | Shouldn’t every short(er) balls end with Djoko dancing on stage? We think so.

(Image by George Ellison via Flickr.)

on the 7th day of giftmas: duds for the dudes

While we can probably say that today’s developments in the long road to repealing “Don’t Ask, Don’t Tell” can’t be bested as a holiday gift for 2010, here’s how we would’ve drowned our sorrows had things gone the other way:

Steven Alan teamed up with Dockers earlier this fall to dress up the classic American brand’s image, and the mens-only collection of button-down polos (Steven Alan’s specialty!), blazers, and pants don’t disappoint. Buy: Steven Alan for Dockers Workwear Chino in Jasper Grey, $128, stevenalan.com. (FYI, Angelenos can also pick this up from the Barney’s CO-OPs and at Steven Alan Annex shops.)

Etc: For the casual guys on your list, consider the tennis-themed tees from Nike (remember the trove they had on the grounds of the U.S. Open?); he doesn’t need to know that this one with Johnny Mac on a face card is now half-off. Buy: Nike John McEnroe Playing Card Men’s Tennis T-Shirt, $14.97, nike.com.

The classic pinstripe polos from Boast, the recently revived tennis brand, are also on our list. This green one’s our fave, though they also carry it in black, blue, and red. Buy: Boast pinstripe polos, $68, boastusa.com. Cantaloupe not included.

And for something a little less fabric-based, there’s always the line of colognes from Lacoste. Andy Roddick is now the face for Challenge (sorry, Hayden, you’re out!). Buy: Lacoste Challenge Eau de Toilette Sprays, $40-$60, lacoste.com.

spotted in the city: vintage does 2010

TSF is introducing a new series of posts that we’re calling “spotted in the city”. These posts will be full of the random stuff that your TSF editors come across in the daily world of New York and Los Angeles. From shoe sightings on the street to storefronts to a tennis celeb on the pavement, we’re ready with our low-quality cell phone cameras to capture tennis fashion off the courts. See something you think might work for the series? Snap a pic and send us a note! The best part is you don’t have to be in NYC or LA… or any city for that matter! Tennis fashion is happening all over the place, and  we always love to hear from our readers. -NM

We spotted this vintage HEAD tennis racquet and cover at a Housing Works Thrift Shop in SoHo a few weeks ago. The thing was going for $6. The strings were intact and the grip felt good. We’re a little disappointed we didn’t swipe it for leisure play with friends this fall! Remember: another HEAD sighting in SoHo, earlier this year. (Full disclosure: I work for Housing Works, Inc.)

The back wall at the Boast party this past week in NoHo was covered in stylish, old-school photos aplenty. The re-launch party – cleverly tagged “Back in play” – was at the art space 40 Great Jones.

A model holds court (or street) outside the Boast party in NoHo. She was sipping on a Southside cocktail – oh so delicious!

(tsf photos)

feeling boastful

It’s not often you see a clothing line come along and provide promotional shots that include an ATV (above), a guy trying desperately to manage a bloody nose and another spooning out cantaloupe while inside a vintage car. But Boast is doing just that, re-launching the classic 1970′s American brand with a new look and feel that screams The Royal Tenenbaums meets Lacoste meets MTV‘s Jackass.

While that might be a complicated description, Boast’s line of polo tees are as simple as they come. Simple and successful. The polos, which come in three styles — pinstriped, tipped and solid — all retail for $68 and are made with hand-picked Peruvian cotton, a high quality long-staple fabric.

Boast has a history that they can be pretty, well, boastful about. (Yes, we had to go there. It’s over and done with now, we promise!) In 1973, tennis instructor Bill St. John started the brand that mostly emulated the success of Johnny Mac and Jimmy Connors, turning true tennis style into an American thing. Eventually, the likes of Roscoe Tanner, John Updike and George W. Bush would don the threads of the company.

Boast’s return was marked at a re-launch party Wednesday night in NoHo, downtown Manhattan, where TSF caught up with Alexander Tiger, one of the partners in making the re-launch happen. While he was thrilled to have the site live and functioning, he promised that the clothes would be in stores soon, and that 2011 would bring a more diverse Boast, with performance wear and accessories to boot.

“We just wanted to get to today, to have the product here and everyone able to see it and touch it,” Tiger said while guests sipped on Southside cocktails with miniature tennis racquet stirrers. “This is a true American heritage brand, something Ryan Harrison could wear.”

While we can’t quite imagine Harrison in the $1,200 hand-crafted navy blazer for sale alongside the polos, our fave was the tipped polo with red and orange, just enough color to make us feel, well, you know… boastful.

Browse: Boast’s online store. We like this pinstripe polo in Kelly green. Also available in navy, Carolina blue and red.

(photos courtesy of boast)