The Bjorn Borg Dear Rival campaign, in collaboration with NYU Stern professor Gavin Kilduff, shows that rivalry can both drive performance and compassion.
The French Open might be over since a couple of weeks but this gift is eternal. On a six pence tweeted us to show this beautiful work of art. And who would we be to deny you this amazing piece? It would be a crime. Taken from the description of their website: The ‘elements of […]
For our review of High Strung, TSF takes a rare dive into the serious, introspective world that sometimes the tennis world can inspire. Enjoy. -NM It’s not the fault of Jimmy Connors or Vitas Gerulaitis that they were left off the cover and out of the title of High Strung: Bjorn Borg, John McEnroe, and […]
Images from the Bjorn Borg Spring/Summer 2011 print campaign. See all the photos here. (screengrabs via BjornBorg.com)
The current landing page over at Bjorn Borg‘s site. (screengrab via bjornborg.com)