babolat usa appoints new gm

Babolat has tapped Susan DiBiase as the new General Manager of Babolat USA.

Susan DiBiase has served as Babolat USA Marketing Director since 2007. As General Manager, DiBiase will lead Babolat brand strategy and execution in the United States, working out of Babolat’s U.S. headquarters in Boulder, Colo.

DiBiase, elected as Racquet Sports Industry (RSI) Person of the Year in 2012, has evolved Babolat’s U.S. marketing efforts over the last eight years. Implementing diverse strategies and programs, DiBiase has contributed to major growth in market share during her time with Babolat. DiBiase has guided the company’s U.S. communication, grassroots efforts and social media presence, and works hand-in-hand with the sales team to create meaningful programs for its partners. She also spearheaded the U.S. launch the world’s first connected tennis racquet: Babolat Play.

“Babolat is such a dynamic and inspiring company,” says DiBiase. “I’m honored and thrilled by the opportunity to build upon the great work that’s been accomplished, to continue to cultivate relationships with our partners and always look for innovative ways to grow the brand in the U.S.”

Eric Babolat, Chairman and CEO of Babolat, praises DiBiase saying, “For nearly a decade, Susan has been an integral part of Babolat strategic efforts both in the United States – a key market for us – and on a group global level. We know Susan will continue to infuse the Babolat brand with her passion for innovation, and will help forge the company’s future in this country.”

Prior to Babolat, DiBiase served as Product Manager for Nautilus, Inc. and Sports Marketing Manager for Schwinn Cycling & Fitness. A consummate competitor, DiBiase grew up playing and teaching tennis, and played varsity tennis at Pennsylvania State University. She competed on the international World Cup and national circuits in both freestyle skiing and mountain bike racing during a nearly 10-year career as a professional athlete.

Babolat continues to recognize its employees’ successes with the promotion of Daniel Becker to Senior Marketing Manager of Babolat USA. Formerly, Becker served as the Brand Marketing Manager for Babolat USA, managing the brand’s social media efforts. In his new role, Becker will oversee communication, sports marketing and field marketing. A lifelong tennis player, Becker lives and breathes the Babolat brand and was recognized in the tennis industry’s 2013 “30 under 30.”

for spring, babolat’s peek-a-pattern

Maxime Chazal wears Babolat at Open 13 2013 tennis tournament

Babolat did a big push with their new Aeropro Drive racquet technology to start off 2013 (with a fun commercial called “Spin Attacks in the Dark” featuring Rafael Nadal and Jo-Wilfried Tsonga), but we’re a tad more into the what’s going on with their apparel. Their current performance line includes a stripe pattern hiding in the placket and the left underarm of their men’s polo, presented as a piping detail on their men’s shorts, and also appearing as accents on their women’s performance pieces.

Marseille: The stripes showed up on Frenchman Maxime Chazal in the qualifying draw of the Open 13 in Marseille, France. Chazal received a wildcard into qualifying but lost in the opening round to Sergiy Stakhovsky. In the main draw, the quarterfinals are being played out today.




(Photo Credit: Yohan Brandt for Open 13)

kit count: lacoste shows at french tourney in montpellier

#kitcount - Feb 4-10, 2013

 

Last (gar)men(ts) standing: As much as we here at TSF pay attention to the scorelines week in and out, we’re also curious about which brands have been making the smartest (luckiest?) moves with their sponsorships: are they putting eggs in the correct tennis baskets? Are their players making the later rounds of tournaments?

#kitcount: If you have questions, feedback, or comments about this, please contact us with the #kitcount hashtag. Looking forward to explore this with y’all.

Croatian love: The sponsor-less Ivan Dodig is makin use of his real estate with shout-outs to his homeland, similar to how Marcos Baghdatis had Cyprus badges for a brief period in 2010. Dodig’s worn badges over his kits in Kooyong and at the Australian Open.

dunlop bounces back: "all balls aren't created equal"

Odd man out: The new Babolat balls being used at this year’s French Open has gathered some buzz in the interview room, with players griping about their speed (faster) and heaviness (“harder”), and with Babolat responding that they haven’t noticed a difference. The issue’s more apparent since this is now the only major red clay tournament that doesn’t use Dunlop for balls (the FFT chose to end its relationship with Dunlop, instead choosing Babolat).

Now Dunlop’s chimed in to negate claims by the FFT that the ball specifications are exactly the same. “It is impossible to replicate our balls and we felt it was important to clarify this fact given the statement from the FFT and media interest in the matter,” said Barry Leach, Managing Director of Dunlop. Should the FFT decide they would like to provide the ball consistency that the players desire then we would welcome the opportunity to make it happen”.

Meanwhile, 117 people are dead after a tornado hit the city of Joplin, Missouri…

santiago’s yummy tummy

That’s shotmaking face is pretty intense, but I’m not looking up there anyway.

Santiago Giraldo lost to top seed Rafa Nadal in the first round of the Rakuten Japan Open in Tokyo. Up next for Nadal is Milos Raonic.

Draw: See how the rest of the seeds are doing — including Andy Roddick, Tsonga, Melzer, Monfils — by browsing the bracket.

(image via Getty)

davis cup: colombian color coordination

Babolat and Li Ning did a wonderful job bringing together the Colombian Davis Cup as they host the USA at the World Group Play-offs this weekend in Bogota. Santiago Giraldo defeated Sam Querrey 6-2, 6-4, 7-5, in the second rubber and is now serving at 6-5 in the fifth set against Mardy Fish. (The Americans are up 2-1, so Giraldo needs a win to give Colombia a chance to advance.)

More: All the tie info available here.

Yellow, red, and blue: See another shot of Santiago’s crew (Babolat) and doubles player Carlos Salamanca in Li Ning after the cut…

when in montreal, do as the french do

Nadia Petrova has switched from being a form for Venus‘ EleVen line to wearing a mustard top from Babolat at the 2008 Rogers Cup. She beat local Marie-Eve Pelletier 6-0, 6-1 in the first round.

Babs isn’t exactly known for its clothes, so we’ll take what we can get — piping detail, graphic on the lower front — from this French gearmaker.

(photo by Getty Images)

A little bit of Italy, a little bit of France…

armani_tennis_v.jpg

Move over, Karl Lagerfeld; your Chanel stenciled tennis racquets are no longer the only ones for the glam set. French tennis company Babolat recently announced that they’ve partnered with EA7 — that’s Emporio Armani‘s performance line — to design their own gear. The oversize stick, with its 100-square-inch head, incorporates the brand’s current white/silver/black colorway (which can also be seen on Filippo Volandri, who wears EA7 on the court).

Buy: The racquet is available for $345 at all Emporio Armani stores. And FYI, there is only one grip size (“for medium-sized hands,” said the salesman at the store on Broadway). It also comes with a cover.

Another look: Take a peek at Volandri wearing the Spring 2008 EA7 wear (plus his classy accessories) at last week’s Copa Telmex in Buenos Aires after the cut…

short balls tuesday

Woodforde’s back: Novak Djokovic‘s not quite done paying Aussie doubles specialist Mark Woodforde to help with the Serb’s serve-and-volley game. (SMH)

adidas will sponsor the 2012 Olympics: Now that Kim Clijsters and her Fila kit are off the map (or are they?), the Belgian Team won’t have to worry about clothing conflicts arising from adidassponsorship of the 2012 London Olympics. (SGB)

Serra Zanetti retires: Adriana Serra Zanetti announced her retirement from pro tennis, citing a foot injury from October 2005 that never healed. Career highlights include the round of 16 at the 1995 French Open and the quarters of the 2002 Australian. You’ll be missed! (AGI)

Heaven on earth: At the Thailand Open, Carlos Moya dons an apron (over us Nike U.S. Open t-shirt) and whips up some pad thai. Can he bring some to me? Oh yeah, Feliciano Lopez was there, too. (Bangkok Post, Getty Images)

Babolat’s dumb luck: See this story in NYT‘s Play magazine about how Babolat captured its share of the racquet market by being at the right place at the right time.

On the Federer brand: Roger Federer is a cash cow. And IMG knows it. Tony Godsick‘s his agent over there, but his primary manager is still Mirka. FYI. (IWtbaSA)

Sharapova gets crafty: See what Maria Sharapova considers her favorite restaurants all over the world. Included on the list is one of my personal loves, Craft Los Angeles, in Century City. (foodea.com)

Sloppy seconds: AmEx drops its partnership with Tiger Woods but the golfer shed nary a tear, I’m sure. And for good reason: he picked up a 5-year deal with Gatorade that’ll net him $100 mil. This arrangement is for selling at least three products, including a new proposed drink that’ll be named after him. (via The Austin American-Statesman)

Deuce questions for Federer: See this light Q&A.

On the last time he played a match that no one watched: “For a tournament match you’d probably have to go back to the juniors. It was only a practice set, but when I played Pete Sampras [at his house, before the Pacific Life Open in March] there were probably only three people watching.”

The last time he showed his badge at a tournament: “It happens all the time because they want to scan your badge. They go after plastic, not faces.”

And the last time he flew coach: “[Long pause] Yeah, it’s been a few years now.” Bless.