deal of the day: 3-for-1 at athletic dna



Stock up: There’s always room for classic tennis wear in your wardrobe, so if you’re low on the solid-color polos, consider the current sale at Athletic DNA: buy one Verge Polo and get two more for free. Until supplies last!

(screengrab via Athletic DNA)

flashback: robert kendrick’s dna shirt



Robert Kendrick qualified for the 2010 US Open but had the bad luck of drawing Gael Monfils in the first round. Kendrick was up 2-1 and 40-0 in the fifth but couldn’t hold on in the end.

The black/blue print on the American’s white Athletic DNA crew was a welcome deviation from the trend of solid colors and subtle detailing that dominated the players’ clothing at Flushing Meadows. (Others wearing graphics were Gael in K-Swiss, the boys of Joma and Venus Williams‘ dress from the Tide contest.) Buy: This shirt’s not online, but check out the rest of the company’s goods here.

More: Three other pictures from that first-round match against Gael after the cut…

the cutest barbed wire i have ever seen



The folks at Athletic DNA have given Aussie Peter Luczak a patriotic version of their Warrior tee (yes, we quiver in the face of all that barbed wire!). Unfortunately, this tough exterior was no match for the fresh Joachim Johansson, backed by his hometown crowd in their first-round battle at this week’s IF Stockholm Open.

Buy: Athletic DNA warrior tee, in white/grey, $49.95 at athleticdna.com.

(image via Getty)

a wardrobe evolution



After a slight hiccup, the folks at Athletic DNA are back on track by hiring NCAA coach Peter Smith as they’ve begun to finalize junior sponsorship contracts. Also, ADNA (not to be confused with ANTA) is now peddling goods online.

The highlight of their current offerings is this Ignite T, which mascot Robert Kendrick wore during his stint at Roland Garros earlier this year.

The tee — made with moisture-wicking, anti-bacterial material — fit a little too baggy on our skinny frame (but just right if you’ve got guns like Nadal). I guess we’ll have to let the loose fabric billow in the wind. At least we’ll stay dry doing it.

Buy: athletic DNA Ignite T, $49.95.

definitely possibly: andy murray’s wimbledon run begins



robert-kendrick-wimbledon09a

Hometown hope Andy Murray shook off the British curse that plagued Day 1 of this year’s Wimbledon — no local survived to Round 2 — and gave American Robert Kendrick a little window of chance before taking their first round match 7-5, 6-7 (3), 6-3, 6-4.

A different strain of clothing: Kendrick’s wearing a clean kit from his sponsor, Athletic DNA. The brand is taking a non-conventional approach to its branding, eschewing the traditional (no lookbook, no product samples) and focusing instead on the juniors (Facebook, college tennis websites); Nike, for instance, won’t give a kid the time of day until they smell like a pro.

So what does this mean for us consumers? The only means to procure their goods is via the company website (the store should be up and running in less than a week). And for those of you wondering: yes, they will sell Kendrick’s awesome animal print crew tank — the one he wore at this year’s French Open.

(image via Getty Images)