Roddick builds his endorsement roster: Andy Roddick joins the beverage industry fray by partnering up with AriZona Beverage Company for a new beverage that will launch later this year. (from QSRMagazine.com) Coca-Cola tries to spruce up: For today’s supplemental (OT) reading, here’s an article on Coke’s recently unveiled strategy to call their “carbonated” drinks “sparkling”. […]
fashion mishit: roddick at the players party
Here’s what Andy wore to the SEO players party two nights ago: Andy, Andy, Andy. You have an endorsement deal with one of the coolest clothiers around, and all you could come up with was a polo? Let’s go over what you could have been wearing from Lacoste‘s Spring/Summer Collection.
lacoste's plan is working
Ok, so Andy Roddick and Richard Gasquet aren’t quite the heirs apparent to Pete Sampras and Andre Agassi (yet), but I’m sure Lacoste is feeling good about having both on their roster. Roddick is the top-ranked American and Gasquet is the top-ranked Frenchman. Both are young and will likely play each other many more times […]
short balls – SBJ edition: FILA, U.S. Open Series Bus
More from this week’s SportsBusiness Journal: The USTA will promote the 2007 U.S. Open Series with a $3.5 million ad campaign. At least two dozen players, including Roger Federer, Maria Sharapova, James Blake, Rafael Nadal, and Andy Roddick filmed spots when the bus made a stop in La Quinta. Unfortunately, the bus won’t be travelling […]
tardis tennis
If night tennis is just plain boring, neither the wii nor Smash Court are cutting it, and you’re done orchestrating the game between Roddick and Pong, perhaps you’d like your balls served with a side of time travel. The BBC Sport website provides an online tennis game called Tardis Tennis, based on the time machine/spacecraft […]
