fashion: sharapova’s pleated aussie open dress

I was hoping that Richard’s Court would give us a preview of Maria Sharapova‘s Aussie Open gear (since he did it for Serena and Roger), but he’s leaving this task to retailers. Shipments of Nike‘s Spring 2008 line are available for general consumption…

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This classy and classic Flora dress has mesh pleating down the front and back and pleated ruffles on the skirt hem. We are totally in love with this thing. Are you? Tell us!

Buy: Nike Sharapova Australian Open Flora Dress (color: tweed) available for $110 at Midwest Sports.

See a European ad with Maria wearing the dress after the cut…

adidas signs sania mirza

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The musical chairs of clothing sponsorship continues with adidas announcing on Monday that it has signed Sania Mirza as its first Indian Global Brand Ambassador. This explains the photo we posted earlier.

Sania’s multi-year agreement is effective immediately. I haven’t found out yet which line she’ll be wearing (my two cents: her bustiness will make the Competition tops look awesome; sorry, Justine).

In Sania, adidas has one of the most outspoken and polarizing athletes in Asia. She constantly butts heads with religious conservatives who look down on her piercings and “short” skirts. None of the fatwas issued against her have gained popular support, so it’s smart for the sports clothing company to harness this celebrity.

Sania: You’re no longer with Lotto — you’re playing with the big girls now. Tame your forehand, plan a smarter schedule so you’re less injured, and don’t let adidas down!

Press release after the cut.

bows bow out at the aussie open, aka vaidisova in reebok

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Rich at Down the Line! has been working double-duty the last few days (and thank god for that, because TSF’s been doing to much holiday partying and not enough blogging!).

One of his more recent posts is a peek at the spring 2008 dress of soon-might-be-married Czech Nicole Vaidisova. The coral dress, from Reebok, will probably make an appearance at next month’s the Australian Open.

Bows bow out: This very feminine accent was all over the ladies dresses last year — on Serena (briefly) at the U.S. Open, on Masha’s corset at the Aussie Open, and on the various shades of Vaidisova’s 2007 dress. Nicole will start out the year sans bow, as will Serena, who’ll begin her year tunic-style.

Bright and solid: As we mentioned last month, Reebok’s other shade for 2008 will likely be the aqua on Jelena Jankovic.

(photo by vaidisova-nicole.com via DTL)

fashion focus: the other jewel from adidas ‘edge’

One last thing I’d like to point out with the adidas Spring 2008 women’s line (before we actually see them in action, I mean)…

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Add to our list of faves this Edge Cap Sleeve Top. Everything from the halter bra, to the contrast piping, to that wide (six-inch) hem and the combination bat/cap sleeves. It could be an alternative for Ana Ivanovic if she decides not to wear the tank or dress from the same line. (So far, she’s worn the dress.)

Buy: adidas Winter Edge line via TW — tank, $33.99; cap-sleeve top, $37.99; skort, $37.99; dress, $54.99; warm-up jacket, $54.99.

RELATED POSTS
>> adidas spring ’08 competition group
>> adidas originals tournament edition
>> nole’s aussie open shirt
>> adidas edge line (men’s) spring ’08

fashion focus: for australia, roger and nike stick to what they know

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Tennis Week‘s Richard Pagliaro confirmed what TSF had culled from the tennis boards as Roger Federer‘s Aussie Open gear for 2008. (Hmm, does anyone else think it weird that these preview pics have Roger playing on clay?)

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The “down home” tourney is never one for flair; players are coming back from their short breaks, taking it slow as they amp up for a full season. This same sentiment translates to Federer’s clothes. According to Pagliaro, Nike designer Tinker Hatfield wanted to “combine the simplicity and elegance of Federer’s playing style with a strong athletic feel and design aesthetic”. Uhh PR quotes can be so awkward sometimes. Translate: they’re going back to basics.

Roger’s shirt will come in shades of blue and black (much like his 2006 U.S. Open day and evening shirts). Same construction rules apply: the button placket has a no-sew seam and the “RF” logo running down the back will double as ventilation.

Shoes and bandana: A look at his Vapor IVs after the cut…

all eyes on australia: rafa's nike outfit for his 2008 swing down under

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Now that the Australian Open floodgates have opened, here is Rafael Nadal‘s outfit for his early ’08 stint in the Southern Hemisphere.

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He’s still with the Nike Global Power tank and the 15″ Board Shorts, this time in a red/white/grey/blue colorway.

adidas got bitten?: I know fashion is all about recycling, but this design is waaaay too similar (and too soon) to the adidas offerings from 2007 (see Juan Monaco in the Power Web crew and him and Nole in the Summer YOC Polo).

His shoes and bandana after the cut…

agnes szavay signs with fila

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Making it big: Hungarian Agnes Szavay has cashed in on her 2007 success (two titles) by signing a clothing deal with Fila. She’ll debut the company’s new line at the 2008 Australian Open. The 70s-inspired tennis collection will have a red/black/white colorway. We’ll post pics when we get ‘em.

Collateral damage: Le sigh. This deal probably means the end of those Marta Makany-designed dresses (pictured above) that Szavay wore last season.

(marketwire via OnTheBaseline)

RELATED POSTS
>> fashion: agnes szavay + designer marta makany
>> fashion focus: szavay in simple white

richard pagliaro: serena's oz open outfit

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Richard Pagliaro‘s Tennis Week blog revealed the Nike outfit fashionista Serena Williams will wear for the 2008 Australian Open. The outfit: a “one-piece, white tunic-style dress adorned with royal purple accents over a pair of purple lycra biker shorts”. Biker shorts. Wow. The 80s really are back! And in case you’ve forgotten…

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Okay, so her use of lycra is more tasteful than Andre Agassi‘s. Props to her for pushing the envelope. She explained her design philosophy to Pagliaro:

“I want to look different. I’m OK if I have to wear a fabric that’s not your basic nylon and spandex. Let’s mix it up, try different fabrics. If I’m slightly uncomfortable, that’s OK. I’m usually able to play through it.”

And play through it she has. Remember that peksy bow on her U.S. Open dress? Friggin’ tore that shit off when it started bothering her.

We can’t wait to see white/purple outfit in action. In our minds, her 2007 Aussie Open look was the best of the year, so let’s hope the ’08 lives up.

Also, I wonder if there will be a “night” outfit?

BTW, Pagliaro was part of a small group of journalists who, while in town to cover the Davis Cup finals, took a trip to Nike’s headquarters in Beaverton, Ore. for a sneak peek (how jealous are we?!) of the Aussie Open outfits and shoes to be worn by Nike’s stable of players, including Roger, Rafa, and Masha.

(Serena pics via tennisweek.com; Agassi pics via BBC and CBC)

RELATED POSTS
>> TSF’s serena williams archive
>> 2008 fashion preview
>> TSF’s aussie open archive

nole’s aussie open shirts?

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More pics comin’ around of what the guys are wearing at the Aussie Open. This time, it’s Novak Djokovic‘s adidas kit — part of the Spring ’08 line we wrote about earlier.

While black/neo-blue might be harsh under the Australian Summer sun, it will work pretty well under the lights of the Rod Laver Arena. I like this colorway the best.

See the Edge Theme Polo + Crew after the cut…

adidas’ edge line (men’s) spring 2008

Nole and Marat are in for another few months of ho-hum clothing. The spring/summer 2008 line for adidas dropped yesterday, and as expected we are seeing very conservative looks with two crewneck shirts and a polo in colorways involving white, black, neo-blue (baby), and macaw (lime). This is a far cry from the innovative women’s collection, which this season has a great Edge dress and beautiful designs from Stella McCartney.

adidas - men’s - spring/summer 2008

Mesh (both for performance and looks) are strategically placed on the tops and shorts. It looks awkward Competition Shorts (left). Meanwhile, the graphic print on the Edge Bermuda (right) gives it an awkward, hit-and-run look.

That being said, they’re not fixing what ain’t broke: adidas kept the quarter-zip collar (worn well by Paul-Henri Mathieu and Juan Monaco).

What do you think of adidas’ s/s 08? Tell us!

From left to right: Competition Theme Polo ($55) and Shorts ($45); Competition Traditional Polo ($50) and Bermuda ($45); Edge Theme Polo ($50) and Edge Bermuda ($45).

(via adidas.com)

RELATED POSTS
>> TSF on fashion for 2008
>> photos from stella’s s/s ’08 show
>> the winter blues: an adidas/reebok 2008 preview