fashion: sharapova’s pleated aussie open dress



I was hoping that Richard’s Court would give us a preview of Maria Sharapova‘s Aussie Open gear (since he did it for Serena and Roger), but he’s leaving this task to retailers. Shipments of Nike‘s Spring 2008 line are available for general consumption…

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This classy and classic Flora dress has mesh pleating down the front and back and pleated ruffles on the skirt hem. We are totally in love with this thing. Are you? Tell us!

Buy: Nike Sharapova Australian Open Flora Dress (color: tweed) available for $110 at Midwest Sports.

See a European ad with Maria wearing the dress after the cut…

adidas signs sania mirza



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The musical chairs of clothing sponsorship continues with adidas announcing on Monday that it has signed Sania Mirza as its first Indian Global Brand Ambassador. This explains the photo we posted earlier.

Sania’s multi-year agreement is effective immediately. I haven’t found out yet which line she’ll be wearing (my two cents: her bustiness will make the Competition tops look awesome; sorry, Justine).

In Sania, adidas has one of the most outspoken and polarizing athletes in Asia. She constantly butts heads with religious conservatives who look down on her piercings and “short” skirts. None of the fatwas issued against her have gained popular support, so it’s smart for the sports clothing company to harness this celebrity.

Sania: You’re no longer with Lotto — you’re playing with the big girls now. Tame your forehand, plan a smarter schedule so you’re less injured, and don’t let adidas down!

Press release after the cut.

bows bow out at the aussie open, aka vaidisova in reebok



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Rich at Down the Line! has been working double-duty the last few days (and thank god for that, because TSF’s been doing to much holiday partying and not enough blogging!).

One of his more recent posts is a peek at the spring 2008 dress of soon-might-be-married Czech Nicole Vaidisova. The coral dress, from Reebok, will probably make an appearance at next month’s the Australian Open.

Bows bow out: This very feminine accent was all over the ladies dresses last year — on Serena (briefly) at the U.S. Open, on Masha’s corset at the Aussie Open, and on the various shades of Vaidisova’s 2007 dress. Nicole will start out the year sans bow, as will Serena, who’ll begin her year tunic-style.

Bright and solid: As we mentioned last month, Reebok’s other shade for 2008 will likely be the aqua on Jelena Jankovic.

(photo by vaidisova-nicole.com via DTL)

fashion focus: the other jewel from adidas ‘edge’



One last thing I’d like to point out with the adidas Spring 2008 women’s line (before we actually see them in action, I mean)…

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Add to our list of faves this Edge Cap Sleeve Top. Everything from the halter bra, to the contrast piping, to that wide (six-inch) hem and the combination bat/cap sleeves. It could be an alternative for Ana Ivanovic if she decides not to wear the tank or dress from the same line. (So far, she’s worn the dress.)

Buy: adidas Winter Edge line via TW — tank, $33.99; cap-sleeve top, $37.99; skort, $37.99; dress, $54.99; warm-up jacket, $54.99.

RELATED POSTS
>> adidas spring ’08 competition group
>> adidas originals tournament edition
>> nole’s aussie open shirt
>> adidas edge line (men’s) spring ’08

fashion focus: for australia, roger and nike stick to what they know



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Tennis Week‘s Richard Pagliaro confirmed what TSF had culled from the tennis boards as Roger Federer‘s Aussie Open gear for 2008. (Hmm, does anyone else think it weird that these preview pics have Roger playing on clay?)

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The “down home” tourney is never one for flair; players are coming back from their short breaks, taking it slow as they amp up for a full season. This same sentiment translates to Federer’s clothes. According to Pagliaro, Nike designer Tinker Hatfield wanted to “combine the simplicity and elegance of Federer’s playing style with a strong athletic feel and design aesthetic”. Uhh PR quotes can be so awkward sometimes. Translate: they’re going back to basics.

Roger’s shirt will come in shades of blue and black (much like his 2006 U.S. Open day and evening shirts). Same construction rules apply: the button placket has a no-sew seam and the “RF” logo running down the back will double as ventilation.

Shoes and bandana: A look at his Vapor IVs after the cut…