The new “Upgrade Your Game” campaign kicks off with the “Wooden Rackets” ad, which reveals a frustrated Williams on the tennis court trying to compete with an old racket. Williams stars alongside Jim Parsons to showcase how the best equipment, powered by the 7th Generation Intel® Core processor, provides the performance needed to stay on top of your game.
This campaign with Serena follows a series of successful marketing campaigns with high performing elite athletes. After Michael Phelps’ standout performance in Rio this summer, the brand partnered with him to showcase the better experience found on Intel-powered PCs by drawing parallels between the speed of Phelps in the water and the speed of Intel powered PCs. Intel also recently worked with Tom Brady around the Super Bowl and LeBron James around NCAA March Madness to showcase the way Intel Replay 360 technology is changing the sports viewing experience for fans.
With Serena expecting her first child, people are wondering if she will come back after the baby is born. But for now let’s enjoy Serena’s acting skills!
Serena Williams and Jim Parsons go Intel Inside
Intel has partnered with tennis champion Serena Williams on a new ad for its 7th Generation Intel® Core™ processor-powered 2 in 1s. The new “Upgrade Your Game” campaign kicks off with the “Wooden Rackets” ad, which reveals a frustrated Williams on the tennis court trying to compete with an old racket. Williams stars alongside Jim Parsons to showcase how the best equipment, powered by the 7th Generation Intel Core processor, provides the performance needed to stay on top of your game. The ad featuring Williams aims to reach the 400 million people with a 5-year-old computer and demonstrate the dramatic difference in performance found on a new computer.
“This new ad with Serena Williams connects high performance with Intel and brings to life our company’s brand promise to make amazing experiences possible,” said Steve Fund, Intel’s senior vice president and chief marketing officer. “The idea is that whether in business or on the court, you can’t perform at your best using old, outdated equipment.”
“I’m excited to work with Intel to show everyone why it’s important to upgrade their game,” said Williams. “Performance matters and outdated equipment, whether that’s a wooden racket on the court or an old computer at home, should never get in the way of what you want to do.”
The new commercial will begin airing April 30, along with corresponding social, online and retail assets.
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