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fashion focus: bjorn borg underwear – s/s '08



The folks at Bjorn Borg coupled the launch of their spring/summer ’08 clothing collection with an underwear show, and TSF got a hold of some pics…

The 50′s seaside theme had men’s undies in classic color schemes (navy, red, dark green) in check, mini pattern, floral, and stripes. The women’s range, in “Miami pastels”, play with both darker shades and lighter tones. We’re talking floral pattern, powdery pastels, sunny yellow, and orange.

While we love this collection, we’re sad that it’s not as wacky as s/s ’07. (No tennis ball print, le sigh.)

What do you think of it? Tell us.

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>> bjorn borg opens stockholm s/s ‘08 fashion week
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>> fashion: borg s/s ‘07, bec hewitt = designer, stella mccartney f/w ‘07, MORE MARC JACOBS!!!
>> fashion focus: bjorn borg brand

fashion: more than just underwear…



I assure you I am capable of discussing things other than Djokovic‘s chones

Stay tuned for Borg and Fila: I’ll have my hands on pics from the Bjorn Borg spring/summer ’08 collection (that’s underwear AND swimwear) very soon. Also, word about Fila‘s new clothing line (one that’s even better than their Settantatre collection, I’ve been told) should pop up at any time. I’ll let you know when it does.

Kournikova’s next move: First, can we stop talking about Anna Kournikova‘s lack of singles titles already? She’s still an accomplished tennis player with TWO Grand Slam doubles titles under her belt.

Ads: The Russian starlet — who’s currently the tennis face of K-Swiss, poses in these print ads for the SoCal-based sporting goods company. I love the Fila-esque play on red, white, and blue. (via RightFielders)

A new clothing line: Kournikova announced at the Rogers Cup this week (she’s there playing an exhibition) that her K-Swiss yoga/tennis/gym collection — “it will basically be stuff that you can be in the gym in and then go to a coffee shop in” — will drop in 2008. I can’t wait to see all the muffin tops at my local Coffee Bean!!! (via DTL)

Vintage vision: The folks at Nike continue to raid their archives for this season’s looks, and DTL continues to obsess.

My next mission: Former Vogue Hommes International EIC Bruno Danto is hard at work to bring his Sport & Style magazine to New York. The book, currently distributed in France, Dubai, and China, is “a lifestyle title that harmoniously blends fashion with athletics.” If someone sees an issue, please let me know. (via DTL)

Racqonteur’s dirty work: Editrix (and tennis fan) Anna Wintour gives the sport its fair share of ink in the September issue of Vogue. Sister (brother?) publication Men’s Vogue does the same. (Racqonteur)

Speaking of magazines: Portfolio, Condé Nast’s new business mag, profiles François-Henri Pinault aka Salma Hayek’s baby daddy and the newest owner of Puma. Also, as head of the Gucci Group, Pinault rocked the fashion world by booting Tom Ford from Gucci and proved naysayers wrong by growing that brand (along with YSL and Bottega Venetta) even without a celebrity designer.

I don’t know about you, but the Portfolio website reminds me of Monocle‘s.

short balls: tennis aprons, djokovic struts in underwear, bud at espn, gold racquets for sale, etc.



Fashion trivia: Did you know that women back in the day wore aprons on the tennis court? It was used to hold balls and to protect their dresses from grass stains.

Did you feel it? It might have felt like an earthquake, but don’t worry: it was just some folks fainting after hearing that Nole did a skivvy strut at the end of the ATP Fashion Show in Montreal. I believe a pub used the phrase “butt-hugging underwear”. It goes without saying that Tennis Served Fresh would like a copy of the photo (for achival purposes only, of course). Please send our way.

Fun with Photoshop: The lovechild of J-Cap and Harry Potter is none other than Billie Jean King. (Talking Tennis)

Bud Collins joins ESPN: Just like everyone predicted, there were no qualms with picking up NBC Sports’ sloppy seconds. Bud Collins will now be a part of ESPN (that’s ESPN, ESPN2, SportsCenter, ESPN Radio). Duties will begin with the 2007 U.S. Open and expand to other Grand Slams beginning in 2008. (source)

Ball busters: To confuse us with yet another list (along with rankings, the race to the year-end tourney, and the Lever 2000 Challenge), the WTA puts out a power index which takes into account the speed of a player’s hardest strokes (including forehands, backhands, serves, returns, volleys). The biggest hitters? Venus Williams (94.5 mph), Maria Kirilenko, Victoria Azarenka, and Maria Sharapova (90 mph). (via cnnsi.com)

Buying “bling”: If you’re looking to score one of the limited-edition 22k gold [K]Factor racquets made for the Venus and Serena, a few will be available at the Wilson booth at tonight’s East West Bank Classic.

(photo via Manchestser City Galleries)

short balls: borg underwear model search in London; federer's girlfriend; martina in philly



bjorn borg - underwear models - towleroad

Borg’s UK Model Search: Towleroad brings us news of Bjorn Borg‘s recent model search in London. From what I’ve seen of models they’ve used in the past, only the guy on the left would make the cut…

The woman behind the man: Mirka Vavrinec, longtime girlfriend of Roger Federer, gets a slight profile in this piece at playfuls.com.

Navratilova + politics: The Philadelphia Daily News makes a brief mention of Martina Navratilova‘s stop in the City of Brotherly Love to help endorse the first openly gay man to run for city office in Philadelphia. The candidate, Dan Anders, is also Martina’s first endorsement.

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>> short balls: fed cup tix, the noahs
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shirtless: youtube vids of tennis players



shirtless tennis - grigor dimitrov

File this away under “There’s something for everyone”: The Facebook / YouTube combo of Shirtless Tennis players has popped into our radar in the last few weeks (though they’ve been around since 2011). The vids are very matter-of-fact, grainy clips —  usually from match broadcasts — and aren’t really our thing, but in case it’s yours: you’re welcome.

Also: Remember brflines, which documents briefs/underwear lines of professional athletes? Celebrating its sixth year in business.

(screengrab via Shirtless Tennis)