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nike preview: vika's wimbledon kit

The normally flirty Set Point Knit Dress from Nike gets a classy transformation for Wimbledon, replacing the contrast collars and ruffled, tiered skirts with an empire waist and subtle ruching. Vika Azarenka will wear this for the fortnight; she’s the tournament’s fourth seed.

Buy: Nike Set Point Knit Dress, $80, Midwest Sports.

More pictures: See detail shots of the Set Point Knit Dress after the cut…

nike preview: serena’s wimbledon kit

Court prep: 2011 Wimbledon 7th seed Serena Williams will defend her singles title in the Nike Smash Lawn Dress. Note the preppy obsidian navy trim around the collar and faux low back (covered with performance-enhancing mesh) of this empire-waisted piece; and the single lines down the center of the front/back of the dress — just enough to cut up all the white and keep her out of wardrobe distractions. Also note that they opted for godets instead of pleats in the skirt. Shoes are the Air Max Mirabella 3.

Buy: Nike Smash Lawn Dress, $85, TW.

More photos: Detail shots of the dress and shoes after the cut…

nike's 'clash of champs' exo

Nike is pulling out all the stops for its just-announced March 8 exhibition featuring four superstars: Serena, Rafa, Maria and Roger. The exo itself is being held in Eugene, Oregon, traditionally known as a running town and mecca for all things University of Oregon related (including an almost national football title). Tickets go on sale this Friday at 10 AM.

(screengrab via matthewknightarena.com)

nike (re)brands johnny mac

Nike jumps on the latest John McEnroe renaissance by dedicating a line just for this tennis veteran. We saw the pieces first pop up in time for the 2010 US Open, and here he is (pictured above) wearing the polo at this week’s seniors event in Arizona.

The on-court attire has a white/red/grey/black palette, and the tees take advantage of McEnroe’s retro (headband/hair) bad boy (expletives) past — although his temperament is still as testy as ever. Our favorite is the Ace tee — the one with just his face — in grey.

Buy: Nike John McEnroe Collection Tennis Polo, $55, in grey/red and white/red; see the rest of the John McEnroe Collection.

The fogies: French Open champ Michael Chang is back on the Champions Series tour after an achilles tendon injury sidelined him beginning in 2006. At this week’s $150,000 Cancer Treatment Centers of America Tennis Championships at the Surprise Tennis and Racquet Complex (we can breathe while we type, but still — a mouthful!), Chang won his opening round-robin match against Jimmy Arias and McEnroe won his against Wayne Ferreira. Also in the field are Mark Philippoussis, Aaron Krickstein, Jim Courier, and Jeff Tarango.

More: Event goes through this weekend. Schedule and ticket info at the Cancer Treatment Centers of America Championships at Surprise website.

(mcenroe images by Rob Loud courtesy of Champions Series Tour; product images via nike.com)

nike’s us open tees

Didn’t get a chance to take a pic of the shoes, but here’s a glimpse of the tees available at the Nike store on the grounds of the US Open.

I’m glad they kept the Delpo tees up even though the defending champion has been sidelined with that wrist injury. And thanks for playing along, random guy at register!

Picks: If I wasn’t on a clothing shopping ban, Id’ve picked up that McEnroe-inspired Ace of Clubs tee (bottom row in the picture on the right).

(photos by TSF)

with tennis, nike chugs along

adidas has the FIFA World Cup in a lock but we’re pretty sure Nike‘s not losing any sleep. They can rest comfortably in the fact that they clothed some of the biggest stories at this year’s Wimbledon, including both singles champs (Rafa, Serena) and the marathon match with Isner.

(images by Nike via The Slice.)

short balls: to nike, the kids must be alright

In the ball pit: We’re excited to see Nike have a hand in John McEnroe‘s Tennis Academy on Randall Island, which is scheduled to open mid-September. The tennis giant has signed on as its first corporate sponsor, outfitting the students and staff for a minimum of five years. Juniors have been personae non gratae in Nike’s sponsorship agenda thus far, so it’s great to see Johnny Mac leveraging his 30-year relationship with the company to help out the up-and-comers.

Tennis Strategery: The folks over at Fuzzy Yellow Balls are taking their tennis instruction videos to the next level. This week, they’re releasing a series on strategy, and we suggest you take a look. (Your fabulous outfits already make you a winner in our book; you might as well win the match, too!)

Further reading: Tennishead has churned out the second issue of adizine, its PR project for adidas‘ tennis arm. Plenty of cutesy pics of the studs and, uhm, mares, in the stable, including Ivanovic, Henin, Verdasco, Murray, and Tsonga. We liked the ode to the Barricade. (adizine, issue 2)

Further reading, part 2: Lee Goodall and his tennishead team have also produced their e-mag’s 9th issue in time for Wimbledon. (Read)

(OT) One Bus Away: I’m going to keep my fingers crossed hoping that Los Angeles Mayor Antonio Villaraigosa‘s 30/10 Transportation Plan will be able to integrate software like OneBusAway, which “helps you find a nearby bus stop anywhere in the city with GPS and then tells you when the next three buses are actually estimated to arrive, rather than scheduled to arrive.” (via Worldchanging)

(OT) Recession Rags Bag: I had a chance to drop by the Recession Rags studio a few months ago, where proprietor Justin Sellman showed me a little bit of what to expect in the coming months from the Brooklyn-based shop, including velvet scarves–I’ll wear it even through our uber-mild L.A. winter–and a bag, pictured, now available on their site.

federer plays pong in nike world cup ad

The Nike ad for the upcoming World Cup is getting plenty of buzz around the net. But there have been few mentions of Roger Federer‘s cameo in the 3-plus minute shot. Fed battles in ping pong against England’s Wayne Rooney, who is apparently (in the ad) on a red-hot streak (Just Roo It!). No Rafa appearance?! Even Kobe takes part in the action. See the clip by clicking the image above.