Search Results for: fila

fila for the masses

No Dima or Janko at the show, unfortch, but Taylor Dent, Andreas Seppi, Marin Cilic, Agi Szavay, and Anna Chakvetadze walked down the BNP Paribas Open catwalk last night in Fila and Trina Turk fashions.

Anna was the, uhm, most efficient of the ladies, darting in and out with no love to the camera. She can chalk (chak-?) it up to her being under the weather; we’ll let it slide this time.

We heard that Agi, who came out in some yoga gear, had a really good time backstage. Dent hammed it up as the first player down the catwalk.

Meanwhile, the only non-athlete male model, who we saw wolfing down hors d’oeuvres right before the show, flashed his abs to the audience at the host’s request. And it looked good. Life isn’t fair.

Of the Fila goods, we really loved the his-and-hers cable knit sweater vests and the totes embossed with the company logo (available in gold, red, or black). We’ll post pics later.

Price points are pretty low ($30-$60 for bags; $1OO for shoes). I’m pickin’ up a pair of White Line Mids before I leave tonight.

Buy: Women’s Essenza vest, $80; men’s version, $80; terra rosa jacket in navy/cream and lime colorways, $175; terra rosa polo, $150; White Line Mids, $99.

shoes: adidas x tsf, cdg x tretorn, audrina x fila

adidas x TSF: Hah. Wouldn’t it be fun if this was an actual collab?

Instead, after an initial soft launch that restricted access to only shoppers in their Chicago, SF, and NYC Sports Performance brick-and-mortar stores, adidas is finally expanding a limited version of their miadidas service to their online customers.

If you can forgive not having a custom fitting, everything else is at your disposal: color options for every part of the shoe including the uppers, the sole, the stripes, the eyelets, the claws, the tongue.

There’s even an option for personalizing with text.

adidas x TSF Check out the TSF Barricade V. Or, if you prefer to go at it yourself, churn out a one-of-a-kind Performance or make your original Originals. (Barricade Vs are $140 — that’s $30 more than getting a run-of-the-mill version. Shoes take 3-4 weeks to manufacture and ship.)

Formal tenniswear: Comme des Garcons had these wingtip tennis sneakers as part of their Spring/Summer 2009 collection. Would’ve been good to pair with a formal Roger Federer/Nike outfit, no? (via High Snobiety)

CDG x Tretorn: And CDG SHIRT’s also teaming up with Tretorn, the brand which produced Bjorn Borg‘s pro tennis shoes, for a Fall/Winter 2009 offering — one high-top, one low-. (via HS)

Fila’s fall ’09: In Vegas, with everyone in town for PROJECT and MAGIC, Audrina Patridge continued her duties as Fila‘s pin-up girl with a cameo at their fall line’s preview party at The Bank Nightclub at Bellagio. Here she is cradling a Melrose sneaker in the fall colorway.

(CDG images via highsnobiety.com; Audrina images courtesy of Fila)

fashion focus: fila’s last stand

jelena-dokic-aussie09ear

Stopping on a quarter: The dream run of Jelena Dokic at the 2009 Australian Open ended in the quarterfinals at the hands of No. 3 Dinara Safina. (By the way, TSF is picking Marat‘s younger sister to face Serena Williams in Saturday’s final.)

With Dokic’s amazing performance came a chance for Fila to showcase their spring women’s collection. We’re not going to lie — it’s taking us some time to warm up to it. The season’s loud print worked best as trim and accents on solid-colored pieces — this is no Cavalli runway show, after all — worn by Dokic and Anna Chakvetadze in their second-round match. Dokic won 6-4, 6-7 (4), 6-3.

Up close: See pics of Fila girls Anna, Jelena, and Svetlana Kuznetsova after the cut…

blake flatlines, but fila’s baseline shines

james-blake-aussie09a

American James Blake had the misfortune of running head-long into the Tsonga train in the fourth round of this year’s Australian Open. Tsonga took out the ninth seed 6-4, 6-4, 7-6 (3). While it didn’t seem like Jo-Wilfried would spring back to defend last year’s run to the finals, his game peaked at the right time (picking up a title along the way — over Nole Djokovic at the Thailand Open in September). He’ll be up against Fernando Verdasco in the quarters.

Baseline: TSF had initially reported Blake wearing pieces from Fila‘s Collezione line in Melbourne, but it turns out that they shipped him both Collezione and Baseline, and Blake went with the latter.

We’re happy for James’ first venture into the Fila world. He wore both the white/heritage blue and heritage blue/black versions of the Baseline Solid Polo throughout his run to the fourth round. The polo’s spruced up with vertical stripes screened down the front and back of the left torso, plus perpendicular lines on the sleeves. (It looks like the lines on a tennis court — get it?) We also like the similar Stripe Polo, whose added feature is a stripe pattern ghosted over the entire shirt.

What do you think of James in Fila? Tell us!

And there’s no worries about Collezione not getting love from Blake; Janko Tipsarevic and Marin Cilic did a fine job giving that collection some press time.

Buy: Fila’s Winter Baseline collection — Solid Polo, $41.99; Editor’s Pick: Striped Polo, $41.99; Crew, $36.99; first three items come in white/heritage blue and heritage blue/black colorways. Short, black with white trim, $36.99; Warm-Up with heritage blue top and black pants, $89.99; Terry Headband, $3.99.

(images via Getty Images)

fashion focus: still no morigami at fila japan

fila-japan-winter09a

We don’t even know if Akiko Morigami is still with Fila Japan, but here’s what the company is doing for their first 2009 collection.

The women get a polka dotted outfit (Akiko would have rocked this, right?), while the men get a more subdued polo, with the pop coming in the form of this green and mustard warmup.

Browse: See the rest of the 2009 goods at Fila.co.jp — men’s and women’s.

(screengrabs from fila.co.jp)

fila’s annatomy: the baseline collection

anna-chakvetadze-hongkong09e

Fila sent out its official announcement earlier this week about signing Russian Anna Chakvetadze onto its roster. Anna was previously with adidas.

The 21-year-old is having a slow start to her 2009 so far, losing her matches at the JB Group Classic in Hong Kong, and her first round match in Hobart (to Carla Suarez Navarro).

Fila Spring 2009 Baseline Women's Collection

Country club chic: Anna will wear pieces from the company’s Baseline collection (along with Alfa shoes) at next week’s Australian Open, where she is seeded 17th.

The sea-inpsired collection takes colorful prints from the country club to the pro courts. We weren’t quite ready for the return of this ladies-who-lunch aesthetic; I suspect it’ll take some time for our eyes to adjust. (We eventually did it for Steffi Graf, didn’t we?)

Buy: Skirt, $48; Cap Sleeve Top, $45; Jacket, $68, all at fila.com. Dress, cami tank, racerback tank, sleeveless tank, polo, and pants also available. Items will drop later this month.

(images courtesy of Fila)

more on james blake + fila

The Fila camp sent out a release this morning with more details about their new partnership with the un-swooshed James Blake.

The yet-to-be-named collection will incorporate the heritage of the Fila brand with a contemporary twist inspired by Blake’s signature style. And to that end they have started the process. “We have not started designing collection,” they told us by email. “[But] we spent hours w/ James to discuss apparel & footwear w/ our design team before he left for Australia.”

The co-branded collection targeting the active male will be the basis for developing a long-term licensing business for Blake. It’ll include apparel (tennis, golf, fitness, and lifestyle), footwear (performance and lifestyle), plus accessories. Fila and James Blake will also explore other product categories as opportunities arise in the market. (headshaving razors, maybe?)

And just like all great fashion milestones, the collection will debut in New York, with a limited release just before the 2009 U.S. Open. The clothes will be available the following spring.

He’s wearing Collezione: James will be wearing the Collezione collection at the season’s first Major. “Ever since Borg graced the courts of Wimbledon in Fila, I have always been attracted to the Italian style, grace and sophistication of the Fila brand.” He’ll look good in it! Pics of the kit will be posted mañana.

Bad break-up? Either that or Blake’s webmaster was too busy picking his nose while photoshopping these pics on James’ official site. You don’t need to be so obvious about deleting Nike from your life! (Make sure to scroll to the bottom.)

sponsorship musical chairs: blake to fila

James Blake - Australian Open 2009

TSF saved some champagne from our new year celebration (happy 2009, btw) in anticipation of some news from our folks at Fila. Of course, they did not disappoint:

Tennis Week is reporting that James Blake has finally left Nike, and will join Janko and Dima in the stud farm.

Blake’ll make the clothing and shoe debut at the Australian Open; there’s even word that they’ve produced a line inspired by the American. I wonder what they’re basing it on? One can only hope that the creative minds in Baltimore have decided to put the “J-Block” to rest.

party watch: Fila x Sportie L.A. = Melrose

fila-melrose-sportiela3

We had a chance to stop by Fila‘s West Coast launch of their new “Melrose” — a collaboration with iconic sneaker purveyor Sportie L.A. The three high tops feature 3M™ Scotchlite™ Reflective Material in custom print and color panels in combinations of Lilac, Teal, Silver, Crocus and Blues.

They threw the party on Thursday, Dec. 10 at Sunset Mansion in West Hollywood (the view from the balcony was amazing!).

joel-madden-filaparty

On hand to toast the launch were Joel Madden, who DJed for the evening wearing his vintage-style Fila track jacket (while gf Nicole Richie handed out gift bags in the downstairs VIP area; we were on the wrong side of that velvet rope, unfortch), Audrina Patridge, Cee-Lo, and Friday Night LightsAimee Teegarden and Scott Porter.

Buy: Melrose shoes available exclusively at Sportie LA, $100, sportiela.com.

More: See the images of the other two colorways after the cut…

fashion focus: fila falls flat for fall

Was it just me, or did I totally see a pro-high fructose corn syrup ad on TV the other day. WTF?!

Now, back to our regularly scheduled programming…

The Hungarian Yeti: We haven’t seen much from Agnes Szavay for these summer and fall tournaments, which means we haven’t seen her flaunt Fila‘s latest collection.

Not that she’d have much to work with. The periwinkle blue of the summer colorway didn’t provide enough contrast to bright white of that Cap Sleeve Top (right), and the silhouette of the Heritage Dress wasn’t enough to save it from drowning against the colors of the courts at Flushing Meadows.

That being said, the dress showed promise (save for those unfortunate patches of sweat), and we love the trim on the Cami tank (above, left).

Meanwhile, the super-striped Heritage tee on the guys worn by Janko and Dmitry is the showcase of an otherwise so-so men’s line.

As for the fall collezione line (colorway: white/light brown), you won’t see this anywhere but on your local tennis courts. Check it out here.

Buy: Fila Women’s Summer Heritage Cami Tank, 34.99; V-Neck Tank, $39.99; Cap Sleeve Top, $34.99; Heritage Dress, $53.99; colorway: Periwinkle and Crystal blues.

Men’s Summer Heritage Stripe Top, $36.99; Heritage Crew, $32.99; colorway: Peacoat Navy and Surf the Web (!) blue.

(photos by Getty Images; product images via TW)