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adidas on the edge of something good

caroline-wozniacki-adidaswinter09

While Ana’s adilibria dress keeps me thinking about messenger bag boob mash, I must say the rest of the season’s Edge line hits the mark.

Dane Caroline Wozniacki, who ended last season at a career-high No. 12, will sport separates from the line: the Edge Tank, with its layered bust and slits down the side (for better movement); and the big-pleated Edge Skort. I hoped for them to use a more subdued shade of yellow (like Jankovic‘s U.S. Open Reebok dress), but you can’t have it all.

adidas-edgewomens-winter09

The other pieces stay true to the Edge line’s feminine and fashion-forward vision: the Cap Sleeve Top, accented with an empire waist and an oversized banded hem (!) that slopes down from left to right; and the Warm-Up Top, with a ribbed cuff stretching all the way from wrist to elbow. Warm-up pants are also available.

Buy: adidas Edge adilibria Tank, neon yellow and white, $45; adilibria Skort, Cinder Beach (slate), $50; Edge adilibria Cap Sleeve Top, white, $42; Edge adilibria Warm-Up Top, white/Cinder Beach, $52; Edge adilibria Warm-Up Pant, $39; Barricade V, Running White/Cyan, $120. All items available in January 2009 at shopadidas.com.

(Wozniacki image courtesy of adidas; adilibria images via prodirecttennis.com)

ladies, adidas has your back

The petal dress that was supposed to be the cornerstone of the adidas Fal women’s line didn’t quite do its thing, being eschewed by Ana Ivanovic in favor of the Edge Group separates. (And even those who have worn the dress, like upstart Caroline Wozniacki, haven’t looked too hot in it.)

In a sea of style points, the company still gets buoyed by the flowy boatneck Edge top, and the bubble skirt and mandarin collars of past collections, so instead of focusing on the negative, we’d like to point out the lovely keyhole detail on the back of the Fall Competition Tank, these days worn by Dinara Safina. (The contrast trim keeps going, even when covered by another layer of fabric!)

And the Competition hoodie pushes feminine boundaries with its deep v-neck and wide ribbed cuffs, while the Fall Court Knit Jacket’s high collar brings high style to performance wear.

Sore Safina: Congrats to Marat‘s younger sis, who reached a career-high No. 2 in the WTA rankings this week after reaching the semis of the 2008 Kremlin Cup (among other great achievements this year). She is the highest-ranked player in adidas, followed by Ana Ivanovic.

After her loss on Saturday, Dinara spoke out against the rescheduled WTA schedule, which forces top players into mandatory events and leaving them with less flexibility to participate in smaller events with significance to them (e.g., hometown tournaments).

Buy: adidas Fall Competition Tank, Mono Pink/White, $37.99; Fall Competition Hoodie, $54.99; Fall Court Knit Jacket, $49.99.

fashion focus: adidas by stella mccartney, f/w ’08

The fall/winter ’08 adidas by Stella McCartney line dropped right before the U.S. Open this year, and we got a chance to see the merch up close while at the company’s performance store in SoHo (where we also got fitted for some custom Barricades).

McCartney drew inspiration from Victorian-era embellishments for the prints and cuts of the tennis pieces, all made in the Brit’s usual muted pallete. This season’s colors: White, Rubia Grey (black), Dark Concrete (grey), and Pale Salmon (pink).

Note the floral cutout adhered to the bubble skirt of the Tennis Print Dress (with its racerback top).

Here is the season’s skirt with the corset-like Tennis Mesh Tank.

And Stella’s fall warmup jacket features a drawcord around the gathered neckline, making room for the wide turtleneck tee. There’s also a separates version of that Tennis Dress.

Fit to print: This collection got some press time when muse Maria Kirilenko won the Hansol Korea Open last week, besting her runner-up performance at the same tournament from the year prior.

Buy: Cover-up Blouson, $170; Tennis Print Dress, $120; Cover Up Tennis Tee, $100; Tennis Mesh Tank, $90; Tennis Woven Shorts, $80.

Browse: See McCartney’s other designs — for yoga, golf, running, dance, and winter sports — at the adidas e-shop.

(images via adidas.com)

adidas to re-release tennis racquets

The three stripes of adidas tennis, already seen on clothing and shoes, returns to racquets when the company revives its equipment line — last hawked by legends Ilie Nastase and Ivan Lendl in the 1980s.

If you don’t know much about these old adidas sticks, check out the amazing photo trove at 80s-tennis.com. That trefoil stencil is sick!

(By the way, I’ve been meaning to write about 80s-tennis for a while. So go check it out. I’ll do a bigger post later…)

In the current incarnation, adidas will produce three ranges to cater to all play levels, and will be named after their signature tennis shoes: the Barricade, Response, and Feather. As far as colors, the Barricades and Response have black/white/red colorways and the Feather — the lightest of the three — will be in white/silver/yellow.

So which of the pros are going to use this for match play? No agreements yet (it’s “a work in progress”, says an insider), but like all other equipment, they’ll probably introduce it to promising juniors with the hopes of getting exposure when the player succeeds on the tour.

Buy: adidas Barricade racquets, $185;Feather range, $165, and Response, $145. Available in the U.S. beginning February 2009.

for ana’s u.s. open run, a limited edition adidas barricade V

Those of you who’ve picked up the September issue of TENNIS might have noticed an ad for a limited edition Summer Slam Barricade V from adidas.

This shoe, made with Ana Ivanovic in mind, incorporates the colorways of her fall petal Edge Dress in slate/orange — the second good use of orange we’ve seen this week.

It’s all in the details: Much like her adilibria shoes, which had Swarovski crystals adhered to its eyelets, this line has some feminine accents, including sparkles on that slate sole and a ghosted female silhouette throught the shoe’s white upper. (Ghosting is this summer’s trend, apparently.)

Buy: adidas Barricade V, multiple colorways, $120, midwestsports.com.

(scan from TENNIS)

olympics: adidas standard issue + country kits

Here’s a look at the black and white Olympics standard issue by adidas that we wrote about last week. Thankfully, the kits they’ve provided individual federations are much more colorful. Here are three below:

Andy Murray put aside his Fred Perry to wear the uniform provided by the LTA.

And the French team showed off a variety of pieces, including this polo on Michael Llodra

…this tank on Gael Monfils

…and the women’s separates on Pauline Parmentier.

And Chris Guccione and the rest of the Australians get a version in their national sports colors: green and yellow.

(images by Getty Images)

adidas: fall colors for the summer games

Don’t know why adidas opted out of vibrant colors emblematic of flags and stuck with their traditional black and white. Perhaps they OD’ed on color for the North American hardcourts?

While Roger and Rafa are wearing bright red for the games (through Nike), the adidas guys (Nole, Mikhail Youzhny, etc.) will wear these adidas Barricade 5 Beijing ($120). They stay with the same simple three-stripe concept for the entire Made for Beijing line. (You know how I like my hi-tops, so archery and boxing shoes are my faves…)

Now, the clothes: See the men’s and women’s tops/bottoms after the cut…

fashion focus: nike digs into adidas archives for maria’s wimbledon kit

Maria Sharapova recently confirmed that she’ll mix up her Grand Slam outfits at this year’s Wimbledon by wearing shorts; she has so far only worn dresses to these big events.

The sleeveless pleated tuxedo top and the tailored shorts are perfect for the most formal of the Grand Slams, but we’re a little disappointed that this looks like Maria Kirilenko‘s 2007 outfit: the tuxedo shirt dress from adidas by Stella McCartney.

What do you think of Sharapova’s kit?

(images via prodirecttennis.com)

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adidas showdown at the women’s final

adidas didn’t really come up with any goods for this year’s French Open; by the time we saw play on the red dirt, Ana Ivanovic had already been playing in the Neo Red Edge Dress for three months (since Dubai).

Perhaps the plan was to wait patiently for maximum exposure. While Masha and her Elsa Perretti earrings faded early, as did Serena and her Nike doubles dress, Kirilenko in Stella McCartney — the list goes on — the three-striped sports giant slowly made its way through the draw.

And now their Competition and Edge lines (on Safina and Ivanovic, respectively) are the only ones standing on this given Sunday. Ivanovic beat the sore Jelena Jankovic 6-4, 3-6, 6-4 in a thrilling match which had each set won by the person who fell behind at the start. This victory gives Ana the No. 1 ranking.

Meanwhile, Dinara crushed fellow Russian Svetlana Kuznetsova 6-3, 6-2 — a much cleaner match compared to her previous two (she had to come back from match point down to beat Masha and Dementieva).

(photos by Getty Images)