Never lose the fire. But don’t let it consume you.
Also, use more pomade.
It’s no secret that Milos Raonic looooves to put pen to paper, so it’s perfect that New Balance has included him in a newly launched inspirational campaign celebrating an athlete’s goals, discipline, values, and journey through letters written to their future selves.
Here’s Milos’ inspiring letter (sans haircare tips):
Along with the current World No. 4, the campaign will include others in the New Balance roster: World Champion runner Boris Berian, X Games Gold Medalist Alexis Sablone, and others.
“We created [this campaign] to showcase the true individuality, grit and unparalleled persona of our world-class athletes. Through their own words, reflections and inner strength, they inspire athletes everywhere to unrelentingly pursue the best version of their future self,” said Chris Davis, New Balance Vice President of Global Marketing, via a press release.
You can check out these long- and short-form films on the company’s website (or via YouTube). Also look out for features in The Players’ Tribune and Vice Media supporting this campaign created by Ace Content.
Join In: New Balance will offer a multi-dimensional “What would you tell yourself?” experience at www.newbalance.com/myfutureself where consumers can write their own letter to their future selves self about aspirations in sport and life and the brand will send it back to them in one year through a unique time capsule initiative.
If you prefer to interact with them on social media: @newbalance. Hashtag: #MyFutureSelf.