If you visited the Miami Open over the past weeks, you may have noticed that only Juan Valdez coffee was being served, as it was the official coffee sponsor of this year’s tennis tournament.
Juan Valdez officially kicked off the #InspiredbyJuanValdez campaign ahead of the Miami Open with a series of disruptive art activations at its stores across South Florida. Fans were invited visit three separate Juan Valdez locations to help paint the panels that eventually came together as a mural during the Miami Open. By creating an immersive experience for fans to enjoy before, during, and after the Miami Open, Juan Valdez coffee can be the catalyst for inspiration in the community, building momentum for future store openings across South Florida later this year.
The final mural, designed by Unconventional artist Marlon Pruz and painted by the community at the three Juan Valdez locations, was unveiled at the Miami Open Gate C on March 25 prior to the evening match and showcased again on March 26.