Coming off her recent Grand Slam singles final appearance – her 15th – Venus Williams and her active wear line, EleVen by Venus Williams, along with Men’s Sportswear Division of Fashion Brand, Vince Camuto, are partnering with the BNP Paribas Showdown to outfit event personnel at Madison Square Garden. The 10th Anniversary edition of the annual tennis event will take place at The Garden on Monday, March 6th, and coincides with World Tennis Day activities.
EleVen by Venus Williams, the performance women’s active wear line, designed by the tennis icon will outfit all female personnel, including ball persons and event staff, with the latest installment of her Spring Summer 2017 line, Intrepid, while legendary men’s fashion brand, Vince Camuto, will dress all of the male personnel.
EleVen by Venus Williams was created to motivate and empower women to feel confident, express their individuality, and enjoy the fitness journey. The Intrepid collection, which launched on February 16th, is bold, smart and resonates with the tennis and fitness customer. “This collection may be one of my favorites since our first watercolor collection in 2013,” said Williams. “I really focus on bringing style to fitness while also ensuring each and every piece is functional both on and off the court.”
EleVen and Vince Camuto are committed to global activities
Alex Del Cielo, CEO Camuto Group, added: “The Vince Camuto men’s brand is very committed to supporting global activities and key events that are a core part of the customer’s lifestyle, especially within sports. We’re proud to be a part of World Tennis Day to encourage an incredible sport, and celebrate our tennis stars and legends.”
“It is a real tribute to where the event has come for the BNP Paribas Showdown to be associated with clothing companies such as EleVen by Venus Williams and Vince Camuto,” said Showdown creator, Jerry Solomon. “We have always been more than a night of tennis and to have these fashion brands partner with us suggests just that. I am looking forward to seeing our on and off-court staff clothed to make a real statement at The Garden on World Tennis Day.”
In addition to outfitting event staff, both partners will receive exposure on GardenVision, the center-hung scoreboard at Madison Square Garden, placement in the official event program and added exposure through print and digital advertising.
Williams, one of the greatest female players of all-time, will make her third appearance at the annual BNP Paribas Showdown. She is a seven-time Grand Slam champion, five-time Wimbledon Champion, four-time Olympic gold medalist, and winner of 49 singles titles. She is currently ranked No. 11 and will be taking on 2016 French Open Champion and current World No. 7, Garbiñe Muguruza.
Juan Martin del Potro, Kei Nishikori, Nick Kyrgios, and Jack Sock along with legends Andy Roddick and Lleyton Hewitt will join Williams and Muguruza on March 6 in a unique “The Americas vs. The World” format.
Over the course of its decade at Madison Square Garden, the BNP Paribas Showdown has become a must-see event, from superstar Pete Sampras showing a younger Roger Federer he can still play in the inaugural matchup in 2008, to last year’s electrifying performances by Serena Williams, Caroline Wozniacki, Stan Wawrinka and Gael Monfils. The event has also hosted a who’s who in the world of tennis, including: Novak Djokovic, Andy Murray, Rafael Nadal, Andre Agassi, Ivan Lendl, Mike and Bob Bryan, John and Patrick McEnroe, Maria Sharapova, Kim Clijsters, Victoria Azarenka, Svetlana Kuznetsova, Ana Ivanovic, Jelena Jankovic, Monica Seles and Gabriela Sabatini.
This year marks the 10th anniversary of the BNP Paribas Showdown, produced by MSG Sports and GF Sports. Tickets start at $35.00 and are currently on-sale. They can be purchased at the Madison Square Garden box office, online at www.thegarden.com, and at all Ticketmaster outlets.
Photos via EleVen