Hometown hope Andy Murray shook off the British curse that plagued Day 1 of this year’s Wimbledon — no local survived to Round 2 — and gave American Robert Kendrick a little window of chance before taking their first round match 7-5, 6-7 (3), 6-3, 6-4.
A different strain of clothing: Kendrick’s wearing a clean kit from his sponsor, Athletic DNA. The brand is taking a non-conventional approach to its branding, eschewing the traditional (no lookbook, no product samples) and focusing instead on the juniors (Facebook, college tennis websites); Nike, for instance, won’t give a kid the time of day until they smell like a pro.
So what does this mean for us consumers? The only means to procure their goods is via the company website (the store should be up and running in less than a week). And for those of you wondering: yes, they will sell Kendrick’s awesome animal print crew tank — the one he wore at this year’s French Open.
(image via Getty Images)
Greg says
Okay, Thursday. BTW, was it Evan that you talked to?
Erwin says
I got info from someone at Athletic DNA. I think the e-shop won’t be up ’til Thursday due to some tech probs, but the wait shouldn’t be much longer!
Greg says
Where did you find out specifically they will launch in less than a week?