spotted in the city: prince sets up shop at 47th/lex

Prince Tennis opens a storefront in NYC

 

Prince has set up a pop-up store (“brand experience”) in New York City timed with the 2013 U.S. Open. The space, which opens on August 23, will host appearance by sponsored athletes, viewing parties, and a space selling limited-edition merchandise. There will also be an opportunity to preview the Fall 2013 product collection before they hit the stores in October.

 

(photo by @npmikolich)

nike+ fuelband campaign highlights ping pong in #makeitcount campaign

NYC - Nike - #MakeItCount - PingPong - Table Tennis

 

Nike NYC folds in some table tennis into its campaign to get folks in New York to raise their heart rates. The latest event organized by Nike NYC Serving It Up: Tournament of Champions is a ping pong happening this Friday, August 23 at Moynihan Station (401 7th Ave. @ W. 33rd St.). Reserve your spot by tweeting a pic of your Nike+ Fuelband to @nikenyc on Twitter.  Winners could bag stylish gear like workoutwear, sweatbands, and shoes.

More: Check @nikenyc for more details.

spotted in the city: game, svet, match…

The Clique Summer Collection Dylan - tennis Young adult novel

This week’s stop at our local Out of the Closet yielded this YA novel, The Clique Summer Collection: Dylan, by Lisa Harrison. Here’s the loopy (moonball-y?) teaser on the back cover:

Dylan and her TV-host mom are off to Hawaii’s Aloha Tennis Open. While Merri-Lee interviews tennis’s wild child Svetlana “Tennis the Menace” Slootskyia, Dylan lets the tropical sun melt away the memory of getting dumped by two guys at the end of seventh grade. But between avocado mud masks and poolside naps, she falls in love with a preppy, tennis-obsessed hawtie. Dylan soon realizes the only way to score a date with him is to master the game. Can she convince moody Svetlana to spill the secrets of her tennis success, or will she end up oh-for-three in summer love?

“Hawties”? “Slootskyia”?! Ohmigawd! We’re not reading this, JFTR. At least not yet. Maaaybe if we find ourselves absolutely bored and poolside somewhere with a break in between a poolside nap and an avocado mud mask. Only then would we consider flipping through this to pass the time.

(Photo Credit: TSF)

spotted: floating orbs at the sap open

arena decor at the HP Pavilion - SAP Open 2013

What a fitting way to bid adieu to tennis in the Bay Area! The folks at the SAP Open in San Jose have decked out the HP Pavilion in floating tennis balls to fill the space within the arena’s vaulted foyer — looks like tennis is just floating away into the ether. The event’ll be missed, for sure.

Action-packed: Tonight, the Bryans face off against fellow Americans Steve Johnson and Jack Sock in the first match of the evening. They’ll be followed by Fernando Verdasco vs. Tim Smyczek. More info available on the SAP Open website.

(Photo via @nickmccarvel/instagram)

spotted in the city: rafa's nike display + maria for cole haan

The window’s his. There would be no US Open title for Rafael Nadal, but he did reign as king of Niketown on 57th Street in Midtown Manhattan for most of the Open. We love the picture-framed outfits which you can see better after the jump. Below: Maria’s Cole Haan collection advertises on an 8th Street subway stop downtown.

One more Rafa meets Niketown after the cut.

[Read more…]

spotted in the city: uniqlo goes uptown

Not one, two: We first noticed that Japanese brand Uniqlo was moving uptown in New York while riding a crosstown train back home from the US Open a couple of weeks ago. Forbes reported in late August that the store will open it’s second and third New York City stores — the only in the States — come October. The first is to be 5th Avenue’s biggest retails space (89,000 square feet) and the second is set for tourist-happy 34th St. Uniqlo currently  has just one store in NYC in SoHo on the ever-busy retail strip of Broadway between Houston and Canal Streets.

The company eventually plans to open 200 US stores, generating some $10 billion in sales.

TSF Vault: Uniqlo in SoHo | Kei Nishikori in Uniqlo


(tsf photos)

spotted in the city: is that vodka in there? +WANTing those shoes

Slurp and step. Do you guys remember the Honey Deuce Grey Goose specialty drinks from a couple of years ago? Well, we do (so thirsty!) and they’re still serving up the delicious gems at the GG outposts around the ground. Too bad this just-outside-the-fence giant cup wasn’t full of vodka. We would have gladly parked there for the day and stuck to the practice courts. And: How much do we love these New Balance shoes? They’ve been done in collaboration with Polo Ralph Lauren for the officials at the Open, and though some of us at TSF are so-so on the many bright colors on site this year, we LOVE this option. What’s that? You want our sizes? Gladly…

Shop: Both the men’s and women’s shoes are available online for $99.99 on New Balance’s site.

(TSF photos)

spotted in the city: uniqlo's high line skating

High riding: There is no question that the High Line park in NYC is the best thing to happen to the city since … well, Shake Shack? Anyway. The park that stretches from the Meatpacking District up into the heart of Chelsea expanded this year, growing from 20th to 30th street. There are new ways to enjoy being among taller people, third-floor buildings and the level that busses drive out of the Port Authority at. Ahhh. City life!

But what caught my eye on a recent visit was the skating rink that Uniqlo has teamed up with the park to put up for the summer. Admission is only $10, includes a pair of vintage, orange-wheeled skates and gets you a night of skate skating to the likes of Lady Gaga and Jay-Z. The rink is open through Sept. 26. Any player spottings yet?! | TSF Vault: Spotted in the city

(TSF photos)

spotted in the city: paragon's uso prep

Pardon the glare: One of NYC’s premiere sports shops, Paragon, is all decked out for the Open — Union Square style. In their maze of a store, the tennis sway is right when you walk in the front door off of Broadway. What they still have? There’s a couple of those oh-so-beautiful HEAD racquet bags from Murray’s Wimbledon (sans the fan notes) ready for pick up. And from what we’ve heard, they’ve been a hot item and will be virtually impossible to find once they sell out.

TSF Vault: Head More: Another (!) Djoko does Maria vid

(TSF photos)