serena: aneres is making a comeback

Serena Williams talks about reviving Aneres clothing brand

Serena Williams survived some strong play by defending champion Li Na at the 2013 Western & Southern Open, winning their semifinal 7-5, 7-5 on Saturday night.

This victory also catapulted Serena to the top of the Emirates U.S. Open Series; she was awarded the trophy on court after her victory. Winning the U.S. Open Series could be a financial boon for the World No. 1 should she win the U.S. Open trophy in a few weeks: she would get a $1 million bonus to go with the $2.6 million paycheck awarded to the Champion.

In her post-semi press conference, Serena talked about what she would do with her potential earnings and possibly investing in a new business.

Q. What company is that?

SERENA WILLIAMS: I’m actually starting my company Aneres, which is my clothing line. It will be Aneres.com. You can buy fashions from there. We’re going to have to find some potential investors, and I’m looking at that as well. Probably do some more stuff like that.

Q. How does that fit with your HSN stuff?

SERENA WILLIAMS: It fits well. [At} HSN, my client is a particular I have a particular client at HSN. So when I’m designing — and I’m actually designing for Aneres now — I have more freedom, and I can draw and sketch what I want to and send it to our manufacturers and go from there.

So I’ll definitely have more I can be more creative. I can definitely get more influenced from the fashion outside of just colors. I mean, I love working for HSN. We’re doing incredible there, but I wanted to expand with Aneres.

It will be really fun. I’m really excited. I’m already starting the wheels on that.

Q. Is it more high end?

SERENA WILLIAMS: It’s definitely more high end, but it’s also really it’s also reasonable as well.

Take, for instance, someone like me. I do make a lot of money, but I’m not going to spend I’m the type of person that’s not going to spend $10,000 or even $1,000 for a top.

The prices, we’re still working on it. It’s going to be very it’s not going to be like Forever 21, but it’s going to be more or less like BCBG prices.

When asked about her next HSN appearance, Serena said that the next collection would appear in September, but that she herself would not appear again to hawk her products until February 2014.

(image by Ian A.C. Johnson via Cincy Tennis FB)

ralph lauren outfits on-court officials at the 2013 u.s. open

Ralph Lauren clothes for the 2013 U.S. Open

Ralph Lauren‘s big pony has returned to the U.S. Open for yet another year. The American outfitter will dress all on-court officials — chair umps, line judges and ball persons — and all their looks will be made available to the public. The collection features the uniforms as well as tennis dresses, skirts, shorts, polo shirts, sweaters, and commemorative caps.

The pieces will be available onsite at the US Open Ralph Lauren Shop for the duration of the tournament and also available at select Ralph Lauren stores, department stores, and online at www.ralphlauren.com.

how we’d like to remember the u.s. open of surfing

No Mas NYC - U.S. Open of Surfing - Tank Top

No Mas has released their “inaugural celebration of the sporting life aquatic” — a reinterpretation of the jersey from 1963’s U.S. Surfboard Championship in Huntington Beach, CA. Designed in collaboration with Brooklyn’s Pilgrim Surf + Supply, these tops are how we’d like that event to be memorialized. Instead of, you know, YouTube vids of bros tipping over portable toilets.

merchant of tennis (channel)

Tennis Channel Sells Merchandise through Shop the TVThe folks at Tennis Channel launched an online store this week featuring network-branded merchandise and gear, accessible via tennischannel.com and shopthetv.com. The network partnered with Delivery Agent on this project.

The initial offering is standard branded fare — t-shirts, mobile phone cases, tablet cases, mugs with Tennis Channel logos and slogans — so we expect the store to step up its game after the marketing folks get their feet wet. (Jerseys, right?)

Our Pick: “Love Means Nothing” T-Shirt, $24.95, shopthetv.com

andy roddick’s terra cotta twin lands in austin

Andy Roddick Foundation - Terra Cotta warrior

 

The Andy Roddick Foundation has finished its moved to Austin, Texas, now that the American’s hung up his racquet for good. One of the final things to make the trek from Boca Raton was Andy’s likeness as a Chinese terra cotta warrior, made up as a promotional campaign for the ATP Tennis Masters Cup Shanghai back in 2007. But secretly we want to know what happened to the warrior they made up for Nikolay Davydenko.

(Flashback: TSF’s interview with artist Laury Dizengremel about creating the warriors.)

Save the Date: The ARF will host its 2013 ARF Celebrity Golf Classic April 14-15, 2013, including a Bogey Down Dinner (get it?) “with Andy & Friends.”

for spring, babolat’s peek-a-pattern

Maxime Chazal wears Babolat at Open 13 2013 tennis tournament

Babolat did a big push with their new Aeropro Drive racquet technology to start off 2013 (with a fun commercial called “Spin Attacks in the Dark” featuring Rafael Nadal and Jo-Wilfried Tsonga), but we’re a tad more into the what’s going on with their apparel. Their current performance line includes a stripe pattern hiding in the placket and the left underarm of their men’s polo, presented as a piping detail on their men’s shorts, and also appearing as accents on their women’s performance pieces.

Marseille: The stripes showed up on Frenchman Maxime Chazal in the qualifying draw of the Open 13 in Marseille, France. Chazal received a wildcard into qualifying but lost in the opening round to Sergiy Stakhovsky. In the main draw, the quarterfinals are being played out today.




(Photo Credit: Yohan Brandt for Open 13)

the female HOATs of all time: a fine list of tennis girls to ogle

In case you are wondering why there is only a list of male of HOATs here on TSF, it’s because none of the writers had ever thought about writing up the women in that way. And so here I am with the tall task of balancing out our HOAT list with the WTAers that are catching my eyes:

  1. Victoria Azarenka
  2. Maria Kirilenko
  3. Ana Ivanovic
  4. Maria Sharapova
  5. Mandy Minella

What do you think? Who did I miss? I ask you readers to complement my list! (Well, to be fair, I just want to see who I am missing from my small list that I can include on the next update!)

And yes, this article is really worthless without pics, so happy ogling!

spotted in the city: game, svet, match…

The Clique Summer Collection Dylan - tennis Young adult novel

This week’s stop at our local Out of the Closet yielded this YA novel, The Clique Summer Collection: Dylan, by Lisa Harrison. Here’s the loopy (moonball-y?) teaser on the back cover:

Dylan and her TV-host mom are off to Hawaii’s Aloha Tennis Open. While Merri-Lee interviews tennis’s wild child Svetlana “Tennis the Menace” Slootskyia, Dylan lets the tropical sun melt away the memory of getting dumped by two guys at the end of seventh grade. But between avocado mud masks and poolside naps, she falls in love with a preppy, tennis-obsessed hawtie. Dylan soon realizes the only way to score a date with him is to master the game. Can she convince moody Svetlana to spill the secrets of her tennis success, or will she end up oh-for-three in summer love?

“Hawties”? “Slootskyia”?! Ohmigawd! We’re not reading this, JFTR. At least not yet. Maaaybe if we find ourselves absolutely bored and poolside somewhere with a break in between a poolside nap and an avocado mud mask. Only then would we consider flipping through this to pass the time.

(Photo Credit: TSF)

in marseilles, the fans go fishing

Fans fish for autographs at the Open 13 in Marseille

Sightings in the Stands: The fans attending the Open 13 ATP stop in Marseilles have gotten smart about their autograph procurement.

Draw: The quarterfinals are now set for the men in France, with Jerzy Janowicz taking on top seed Tomas Berdych. Janowicz has made noise in France before (see: Bercy 2012), and with Berdych needing three sets to take down Ernests Gulbis in the second round, this could be another test for the Czech. Other quarterfinal match-ups are qualifier Dmitry Tursunov (who took out fellow Fila mascot Janko Tipsarevic) vs. Gilles Muller; Bernard Tomic against Jo-Wilfried Tsonga, and Gilles Simon taking on second seed Juan Martin del Potro. (Draw: Open 13 Men’s Singles)

(Photo Credit: Yohan Brandt for Open 13)

going home: memphis, dubai, bogota, buenos aires, marseille

U.S. National Indoor Championship - Homepage

Homepages: Not much going in the world of homepages this week, though we are into the country club cuteness of the banner for the U.S. National Indoor Championship — a combined tournament in Memphis. We also wished that their results pages was a little more dynamic. We had to scroll through a lot to find the draws for the various titles being contested.

More: The landing pages for Open 13 (ATP, Marseille), Copa Claro (ATP, Buenos Aires), Dubai Duty Free Championships (WTA, Dubai), and the Copa Claro Colsanitas (WTA, Bogota) —

after the cut…