wilson releases rush pro 2.0 tennis shoe

Wilson Sporting Goods Co., announced today the release of the highly anticipated Rush Pro 2.0 tennis shoe. Featuring new construction and the Company’s patented Pro Torque Chassis arch technology, the new Rush Pro 2.0 is a shoe made for performance tennis players with a range of playing styles.

“The Rush Pro 2.0 represents the next evolution of Wilson footwear and reflects smart engineering enhancements based on player feedback and deeper study of game play styles,” said Hans-Martin Reh, General Manager, Racquet Sports. “We introduced the Rush Pro Collection in 2013, and it quickly became one of the top ten best-selling tennis shoes in the U.S. We believe it will be our flagship tennis shoe franchise of the future.”

The shoe debuts the Company’s Pro Torque Chassis, a patented arch technology engineered to provide torsion control and stability for maximum acceleration, so players can keep up with the speed of today’s game. And the shoe’s enhanced forefoot support provides for explosive starts and optimum stability in every direction on the court. Further, new outsole construction with zonal tread engineering makes the Rush Pro 2.0 lighter with better grip for improved traction consistency, increasing stability and control.
The Rush Pro 2.0 also employs enhancements to technologies that are staples of the Rush Pro line, including Endofit technology on the interior for enhanced comfort, stability and an overall natural-fit experience. The shoe also contains Perfect Fit technology, offering players a shoe that fits uniquely to each foot.

The Rush Pro 2.0 Women’s shoe features the Company’s Women’s Specific Support (WSS), reflecting the biomechanical difference in women’s feet compared to men’s. Designed for the competitive player, Wilson Labs engineered the WSS construction to deliver enhanced support and stability. Using an asymmetrical and elongated medial side, WSS construction features a TPU heel counter and a dual density molded sock liner. The inner structure of the shoe for women helps hold the heel in position, while providing added support through the mid-foot area.

The Rush Pro 2.0 is available in seven color options for both men and women. For more information on the Rush Pro 2.0 and various retail partners, visit www.Wilson.com. The MRSP for the Rush Pro 2.0 is $140.

Wilson launches power-packed, sleek burn racket

Wilson Sporting Goods Co., announced today the introduction of the BURN family of rackets. This new line is built specifically for performance tennis players seeking a bold, sleek racket that accelerates power from the baseline. The BURN is the first Baseliner-focused product to emerge from the Company’s new PlayerID system, which categorizes three key types of tennis playing styles: Baseliner, Attacker and All Courter. The system helps athletes better select products that speak to their playing style and enhance their overall performance on the court.Burn-One-Sheet

“We are very excited to launch the BURN. This is a racket that has been designed specifically for athletes, particularly juniors, who are looking for booming power and an aggressive frame,” said Hans-Martin Reh, General Manager, Racquet Sports. “This line symbolizes our deep understanding of performance tennis, our constant evaluation of how the game is evolving and what players truly need on an individual performance basis.”

The BURN line consists of five rackets, each with a headsize of 100 square inches. Each BURN racket is constructed with High Performance Carbon Fiber, which increases frame stiffness for explosive power on groundstrokes. And the BURN comes with the X2 Shaft, a longer handle that allows for increased feel and leverage on two-handed backhands, and an optimal shaft shape to enable quick grip changes for extreme grips. The rackets also feature Parallel Drilling, which dramatically increase their sweet spot, while providing a forgiving feel.

In addition, the BURN 100S, BURN 100LS, and BURN 100ULS rackets are equipped with the Company’s Spin Effect technology and differ in weight, allowing juniors to work their way up within the BURN family of rackets as they grow.

Current top-ten players and Wilson Advisory Staff members Kei Nishikori and Simona Halep will be two of the first athletes to play competitively with the new BURN during the 2015 Australian Open in Melbourne.

Wilson Sporting Goods Co., announced today the introduction of the BURN family of rackets. This new line is built specifically for performance tennis players seeking a bold, sleek racket that accelerates power from the baseline. The BURN is the first Baseliner-focused product to emerge from the Company’s new PlayerID system, which categorizes three key types of tennis playing styles: Baseliner, Attacker and All Courter. The system helps athletes better select products that speak to their playing style and enhance their overall performance on the court.

“We are very excited to launch the BURN. This is a racket that has been designed specifically for athletes, particularly juniors, who are looking for booming power and an aggressive frame,” said Hans-Martin Reh, General Manager, Racquet Sports. “This line symbolizes our deep understanding of performance tennis, our constant evaluation of how the game is evolving and what players truly need on an individual performance basis.”

The BURN line consists of five rackets, each with a headsize of 100 square inches. Each BURN racket is constructed with High Performance Carbon Fiber, which increases frame stiffness for explosive power on groundstrokes. And the BURN comes with the X2 Shaft, a longer handle that allows for increased feel and leverage on two-handed backhands, and an optimal shaft shape to enable quick grip changes for extreme grips. The rackets also feature Parallel Drilling, which dramatically increase their sweet spot, while providing a forgiving feel.

In addition, the BURN 100S, BURN 100LS, and BURN 100ULS rackets are equipped with the Company’s Spin Effect technology and differ in weight, allowing juniors to work their way up within the BURN family of rackets as they grow.

Current top-ten players and Wilson Advisory Staff members Kei Nishikori and Simona Halep will be two of the first athletes to play competitively with the new BURN during the 2015 Australian Open in Melbourne. Consumers are invited to visit www.wilson.com/burn for more information on the BURN family of rackets and to register for pre-sale notification. Pre-sale for the BURN 100S and BURN 100ULS begins February 2, and for the BURN100LS and the BURN 100 on March 2. Pre-sales will be available on www.wilson.com/burn and major tennis retailer websites. The BURN will retail for $199. The BURN racket will be in retail stores in mid-February.

ABOUT WILSON’S PLAYERID SYSTEM

The BURN is the first Baseliner-focused product to emerge from the Company’s innovative PlayerID system, which allows tennis players to easily identify the appropriate Wilson racket model based on individual play style.

Through extensive player research, Wilson identified three core playing styles in relation to the modern tennis game:

  • Baseliner – the player who battles from the baseline with consistency and speed
  • Attacker – the player who attacks the ball early to dictate play inside the baseline
  • All-Courter – a versatile player, who hits from all corners of the court

After identifying which playing style they belong to, athletes can quickly narrow their racket search by model type and weight. Every racket for Wilson will correspond with one of the three playing style segments, streamlining the racket selection process and ensuring a player’s equipment is best suited for his or her style of play.

For more information and product specifications on the full line of Wilson BURN rackets, log on to www.wilson.com/burnthebaseline.

Wilson launches next gen BLADE racqet

Wilson Sporting Goods Co., announced today the introduction of four new rackets to its BLADE performance tennis franchise: BLADE 98 16×19, BLADE 98 18×20, BLADE 98S and BLADE 104. The rackets join one of Wilson’s best-selling lines globally, and are designed specifically for big- hitting, attacking-style players seeking aggressive control. Current top-ranked players and Wilson Advisory Staff members Serena Williams, Milos Raonic, Gael Monfils, David Goffin and Madison Keys will play with the BLADE during the upcoming 2015 season.
The BLADE is the second attacker-focused product to emerge from Wilson’s new PlayerID system. For this system, Wilson categorized three core playing styles in today’s game: Baseliner, Attacker and All Courter. The PlayerID system helps players better select products that speak to their playing style and enhance their overall performance on the court. The introduction of the next generation BLADE rackets follows Wilson’s highly successful re-invention of its attacker-style Pro Staff franchise, which launched in 2014.

wilson-blade-2015

“BLADE is an incredible story of how to take performance tennis engineering and design to the next level,” said Hans-Martin Reh, General Manager, Racquet Sports. “We really dug into the playing style of attacker athletes and what they need to optimize their game. Then we looked at materials, construction, string pattern, weight, head size and feel, to design a racket that gives these powerful players greater control, feel and a bigger sweet spot.”

The new 2015 BLADE features a bold, new design with lime green accents on a sleek, black base, and is technology-packed. Evolutionary Braided Graphite and Basalt construction allows the BLADE to be more elastic and reactive at the point of contact for enhanced feel and greater control. The racket also includes Wilson’s Parallel Drilling, a technology that ensures the racket’s grommet holes are parallel with the string bed. This expands the sweet spot size by up to 26 percent, resulting in more power and a forgiving feel.

Further, the BLADE 98S delivers precision spin through Wilson’s patented Spin Effect Technology, which creates 200+ more RPM’s on every shot and enables players to get more balls in the court. And the BLADE 104, Serena William’s racket of choice, has a larger head size and bigger sweet sport.
The BLADE is available for pre-order now at select retailers and will be in retail stores and on Wilson.com in mid-January. The MSRP for the Blade is $230.

ABOUT WILSON’S PLAYERID SYSTEM

Wilson’s innovative PlayerID system allows tennis players to easily identify the appropriate Wilson racket model based on their individual style of play.

Through extensive player research, Wilson identified three core playing styles in relation to the modern tennis game:

  • Baseliner – the player who battles from the baseline with consistency and speed
  • Attacker – the player who attacks the ball early to dictate play inside the baseline
  • All-Courter – a versatile player, who hits from all corners of the court

After identifying which playing style they belong to, athletes can quickly narrow their racket search by model type and weight. Every racket for Wilson will correspond with one of the three playing style segments, streamlining the racket selection process and ensuring a player’s equipment is best suited for his or her style of play.

“The powerful relationship between an athlete and their equipment is often underplayed, yet at the crux of performance tennis,” added Reh. “We want every player to play at their personal best and achieve their goals and aspirations. We believe PlayerID will help athletes determine which racket will be their best tool for their best game.”

 

tennis legend roger federer opens up in october issue of Town & Country

 

Tennis legend Roger Federer covers the October issue of Town & Country, on newsstands nationwide September 16th. In the magazine, he opens up about how he deals with failure, his wife and children (two sets of twins!), and why he still has the urge to keep playing tennis.

Some of the interview highlights:

On feeling joy when he steps onto the tennis court:

“I want to be happy when I play. For me it’s the only right thing to do: to be happy, feel happy, and also share that with the people. It’s very important to me.”

 On his love for the game, and why he’s not quite ready to retire:

“I didn’t expect to become a professional tennis player. Everything after top 100 and even top 10 for me was, like, way beyond. Yeah, I was joking about winning Wimbledon when I was younger, but did I ever really, really believe that it was going to happen? Probably not. But let’s just sort of dream big and give it a chance, you know? So everything, the whole last 10 years, has been more than I could ever ask for. And for that reason, I think, I have this pleasure and this fun, because I remember how it feels to play on Court 23. I remember how sad and angry I was when I was younger. I remember how much work I put into it. And that’s why I don’t want to give it away just like that.”

 On his namesake foundation, a charity that helps children gain access to education, primarily in southern Africa, and currently assists 86,400 children, with the goal of 1 million by 2018:

“I just want to focus on one thing and do that a hundred percent. It’s important for the people who give you the money to see clearly what you’re trying to stand for. If somebody gives you one dollar, they know what’s going to happen with that dollar. For me it’s been a privilege being able to do that and having the trust of people.”

 On his legendary battle with Rafael Nadal at the 2008 Wimbledon finals:

Fans “relate to you sometimes more when you lose. And then I think I got unbelievable support from 2008 onward. They wanted to see me win again.”

Read the full interview on the Town & Country website

almost shirtless: rachel mortenson poses for Galore Magazine

Upcoming supermodel Rachel Mortenson poses for Galore Magazine  August 2014.  And she’s looking smokin’ hot.  In a special for Galore magazine photographer Joss Reed has Rachel  portray how girls are doing track & field and it makes us wish that we were on that track&field with them.

Anyway whatever I am typing here, I don’t think you guys are reading it anyway. Hello…? Hellooo?? Ahh ofcourse, I am not even blaming it on the short attention  span of people these days.  Enjoy the photos!

 

fashion focus: vogue presents us the ultimate luxury accessories for the summer 2014

vogue luxury accessories

Esteemed fashion magazine Vogue treats us with the ultimate luxury accessories for the summer of 2014.

Whether you run, swim, ride or surf, your summer sport of choice has designer accessories to go with it. Look to the ultimate luxury, as you stay toned all summer long with our favorite spots for seasonal sport.

The beautiful Lacoste tennis racquet is a limited edition and made of wood. The price is available upon request.

fashion focus: ralph lauren dresses up US Open

ralph lauren US Open 2014

Ralph Lauren will outfit all on-court officials including chair umpires, line judges and ball persons and anyone can get the official look! The collection for men, women and children features the official outfits, as well as tennis dresses, skirts, shorts, polo shirts, sweaters and commemorative caps.

This year’s Ralph Lauren US Open collection continues the sleek and sporty mix with breathable performance fabrics in a cool palette of navy, black, sapphire blue, neon lime and blaze orange. The Ralph Lauren US Open collection will be available on-site at the Ralph Lauren Shop for the duration of the tournament, as well as in select Ralph Lauren stores, department stores and online at RalphLauren.com beginning in early August.