Research study shows that rivalry can both drive performance and compassion.
Roger vs. Rafa, Betty vs. Veronica, Hillary vs. Donald, us vs. our undying love for chili cheese fries.
Rivalries always bring out the best effort from people, and Björn Borg (the brand) decided to investigate how much rivalry can improve athletic performance. They teamed up with Professor Gavin Kilduff from NYU Stern to come up with this conclusion: your worst rival drives you to new athletic heights.
Many people believe that rivalry can make you run faster, play better and push the limits further when it comes to sports. But BB wanted to know the truth and reveal the actual effects of rivalry. Kilduff, who has spent the last 10 years studying the psychological aspects of rivalry, has found that there are positive aspects of rivalry both for legendary rivals like John McEnroe and Björn Borg as well as for regular athletes.
His studies are the foundation of the new campaign from Björn Borg: Dear Rival. This initiative focuses on the positive effects of having a rival, and the fact that your biggest rival is also your best friend since they push you further than you ever would have been able to do yourself.
“In my studies, I analyzed more than 1,000 runners and actual race results during 6 years,” said Kilduff. “What I found was that when a runner’s rival was also running in the race, this elevated their performance to the tune of roughly 5 seconds faster per kilometer. So on the course of a 5k race, this would come out to a 25 second improvement in race performance. That’s a pretty notable improvement.”
As to why rivalry helps elevating athletes’ performances, Kilduff has a psychological answer: “Rivalry is not necessarilty a situation in which two competitors hate one another. It’s more a situation in which two competitors are inextricably linked to one another. A rivalry will motivate athletes to train harder, to practice longer and typically to perform at their absolute best when they are competing with a rival.”
Jonas Lindberg Nyvang, Marketing Director Björn Borg said: “Last year was a year when we saw a lot of hatred. Rivaling politicians, countries and mindsets… Rivals were trash talking and fighting each other more than ever. At Björn Borg we also know a thing or two about rivalry, since we have one of the greatest sports rivalries ever in our DNA – the one between Björn Borg and John McEnroe. They pushed each other to improve and become better throughout their careers, which inspired us to tell the world that you don’t have to fight just because you are rivals. Somewhere in rivalry there is a respect and homage that we think is really beautiful.”
Read more: www.bjornborg.com/dearrival