fashion focus: sharapova wears david koma for sugarpova accessories launch

Sharapova wears David Koma at the Sugarpova accessories launch at Henri Bendel, 2013

For yesterday’s launch of the Sugarpova accessories collection at Henri Bendel,  Maria Sharapova wore a David Koma dress, shoes by Rupert Sanderson, and — of course — earrings from the Sugarpova line.

Flashback: Maria also wore a Koma dress during the Australian Open debut of her successful candy line.

Further reading: Koma is a Georgian-born, London-based designer. You can browse the rest of David Koma’s Fall 2013 RTW line at style.com.

(Photo by Getty Images courtesy of Sugarpova)

american express at the 2013 u.s. open

The American Express Experience at the 2013 U.S. Open

U.S. Open sponsor American Express is behind many of the initiatives that enhance the fan experience at the USTABJKNTC during the two weeks it plays host for the last major of the year. They’ve taken over a section of the Indoor tennis center, providing swing analysis, virtual tennis, an exhibit by the Hall of Fame on “Battle of the Sexes,” an IBM Data Wall, and other great ways to cool down and pass the time while at the Open. Outside of the hospitality area, Amex also offers their radio commentary (Radio Live) and TrendCast, a feature within the U.S. Open app that tracks trending topics in social media.

Read on: The full release is below the gallery (and the cut).

(renderings courtesy of American Express) [Read more…]

for its first birthday, sharapova’s sugarpova launches accessories line

Sharapova / Sugarpova launches Accessories Collection at Bendel

Maria Sharapova celebrated the one-year anniversary of Sugarpova by showing off the Sugarpova Accessory Collection on Tuesday at Henri Bendel.

The line, which includes jewelry, hair accessories, apparel, and cosmetic cases, officially launched at the Bendel flagship on Fifth Ave. on HenriBendel.com, and Sugarpova.com — all on Tuesday.

Sharapova co-designed the collection alongside the Henri Bendel team of accessories designers.

As part of the launch, Bendel has set up a “Maria’s Must-Haves On & Off the Court” pop up shop on the 2nd floor of the Fifth Avenue store.

“It has been such an exhilarating first year for Sugarpova and there is nothing more exciting than to celebrate this milestone by creating an exclusive accessories line with Henri Bendel,” said Sharapova via a press release. “These accessories are fun and chic while multifunctional.”

Sweepstakes: Maria fans that can’t make it to the New York City pop up shop will still have an opportunity to partake in the festivities by entering the Henri Bendel and Sugarpova sweepstakes on the Henri Bendel Facebook page. Entrants have the opportunity to enter-to-win a prize package including Sugarpova candy, all items from the accessory line, tennis product and gear and tickets for two to the U.S. Open.

(Images courtesy of Sugarpova)

vika, ‘encouraged’ by serena, celebrates cincy with champers

Moet & Chandon Celebrates The 2013 Western & Southern Open

World No. 2 Victoria Azarenka added another chapter to her rivalry with Serena Williams when they faced off at the 2013 Western & Southern Open this past Sunday. Azarenka edged Serena 2-6, 6-2, 7-6 (8-6) to increase her head-to-head against the 16-time Grand Slam champion to… 3-12. Azarenka can take comfort in that stat, though, with 2 of those 3 wins against Serena coming in matches played this year.

In their trophy ceremony, Azarenka was awarded a Jeroboam of Moët & Chandon Imperial, which she asked Serena if she should open. “I was encouraging her,” said Serena in the post-match conference, being careful to point out that it was Azarenka’s idea to spray the champagne on the court.

“She did [encourage],” Vika said. “She said, ‘yeah, you should pop it.’ I was like, I know, I want to, but I need to get more practice because I felt like I’m not directing it too well.” Seems like you did just fine, Vika!

Further Reading: More on the friendly rivalry between the top two ladies.

(Photo courtesy of Moet)

uniqlo releases novak djokovic’s 2013 u.s. open kit

Uniqlo releases Novak Djokovic 2013 U.S. Open kit

UNIQLO previewed the 2013 U.S. Open kits to be worn by World No. 1 Novak Djokovic and at the same time announced that it would sell a collection based on these styles, available to the public.

The designs keep simple, as has been the case for Djokovic’s UNIQLO uniforms thus far, and the Japanese outfitter’s design director, Naoki Takizawa, explained their concept behind the pieces. “The collection captures [Novak’s] calm demeanor as well as his strong energy on the court in a striking yet unconventional black scheme and includes a mint green color that was chosen by Novak. The red version of his performance wear portrays a sense of passion while incorporating the UNIQLO official company colors of red and white. Once again the lines are an important design element aimed to help visualize his physical strength and speed on the court.”

Uniqlo releases Novak Djokovic 2013 U.S. Open kit

The company also offered another description for the collection on their website: “While unusual in the tennis world, we chose black as a key color in this year’s U.S. Open Collection.” JFTR, it’s really not that unusual, at least not for the U.S. Open (See: Roger and Serena wear black in NYC.)

“To us,” UNIQLO continues, “the color represents the strength and elegance of Novak Djokovic’s playing style. The mint blue detailing matches the tournament’s official color and symbolizes the cool agility of Novak’s movements on the court.”

Buy: Novak Djokovic Performance Wear; polo, shorts, track jacket, track pants priced at $49.90; socks, $9.90; uniqlo.com

Looking forward: Djokovic heads into the final Slam of the year with a 5-2 record for the summer hard court season; he lost in the semis of Montreal to Rafael Nadal and the quarters of the Western & Southern Open to John Isner.

Novak Djokovic - #meetnovak - Uniqlo - U.S. Open 2013

#meetnovak: Uniqlo arranged a meeting between Novak and fans at their Fifth Avenue flagship on Monday night.

(product images courtesy of UNIQLO; #meetnovak photo via @TheSliceTweets)

moët & chandon toasts cincinnati

Moet & Chandon Celebrates The 2013 Western & Southern Open

 

Moët & Chandon toasted both 2013 Western & Southern Open men’s title winner Rafael Nadal and runner-up John Isner (pictured) for their efforts at this year’s event. The Spaniard, who owns 9 Grand Slam titles, notched his 26th Masters Series title — and first ever in Cincinnati — with his 7-6(8), 7-6(3) victory over the unseeded American.

Moët, the official champagne of the Western & Southern Open, also celebrated the tournament’s record-breaking attendance numbers for the event: over 186,000 over the 10 days of play, including a one-day record of 25,155 for Thursday’s combined day and night sessions, and a session record of 13,704 for Wednesday’s day session.

Save the Date: The Western & Southern Open will take place August 9-17, 2014.

serena: aneres is making a comeback

Serena Williams talks about reviving Aneres clothing brand

Serena Williams survived some strong play by defending champion Li Na at the 2013 Western & Southern Open, winning their semifinal 7-5, 7-5 on Saturday night.

This victory also catapulted Serena to the top of the Emirates U.S. Open Series; she was awarded the trophy on court after her victory. Winning the U.S. Open Series could be a financial boon for the World No. 1 should she win the U.S. Open trophy in a few weeks: she would get a $1 million bonus to go with the $2.6 million paycheck awarded to the Champion.

In her post-semi press conference, Serena talked about what she would do with her potential earnings and possibly investing in a new business.

Q. What company is that?

SERENA WILLIAMS: I’m actually starting my company Aneres, which is my clothing line. It will be Aneres.com. You can buy fashions from there. We’re going to have to find some potential investors, and I’m looking at that as well. Probably do some more stuff like that.

Q. How does that fit with your HSN stuff?

SERENA WILLIAMS: It fits well. [At} HSN, my client is a particular I have a particular client at HSN. So when I’m designing — and I’m actually designing for Aneres now — I have more freedom, and I can draw and sketch what I want to and send it to our manufacturers and go from there.

So I’ll definitely have more I can be more creative. I can definitely get more influenced from the fashion outside of just colors. I mean, I love working for HSN. We’re doing incredible there, but I wanted to expand with Aneres.

It will be really fun. I’m really excited. I’m already starting the wheels on that.

Q. Is it more high end?

SERENA WILLIAMS: It’s definitely more high end, but it’s also really it’s also reasonable as well.

Take, for instance, someone like me. I do make a lot of money, but I’m not going to spend I’m the type of person that’s not going to spend $10,000 or even $1,000 for a top.

The prices, we’re still working on it. It’s going to be very it’s not going to be like Forever 21, but it’s going to be more or less like BCBG prices.

When asked about her next HSN appearance, Serena said that the next collection would appear in September, but that she herself would not appear again to hawk her products until February 2014.

(image by Ian A.C. Johnson via Cincy Tennis FB)