serena: aneres is making a comeback

Serena Williams talks about reviving Aneres clothing brand

Serena Williams survived some strong play by defending champion Li Na at the 2013 Western & Southern Open, winning their semifinal 7-5, 7-5 on Saturday night.

This victory also catapulted Serena to the top of the Emirates U.S. Open Series; she was awarded the trophy on court after her victory. Winning the U.S. Open Series could be a financial boon for the World No. 1 should she win the U.S. Open trophy in a few weeks: she would get a $1 million bonus to go with the $2.6 million paycheck awarded to the Champion.

In her post-semi press conference, Serena talked about what she would do with her potential earnings and possibly investing in a new business.

Q. What company is that?

SERENA WILLIAMS: I’m actually starting my company Aneres, which is my clothing line. It will be Aneres.com. You can buy fashions from there. We’re going to have to find some potential investors, and I’m looking at that as well. Probably do some more stuff like that.

Q. How does that fit with your HSN stuff?

SERENA WILLIAMS: It fits well. [At} HSN, my client is a particular I have a particular client at HSN. So when I’m designing — and I’m actually designing for Aneres now — I have more freedom, and I can draw and sketch what I want to and send it to our manufacturers and go from there.

So I’ll definitely have more I can be more creative. I can definitely get more influenced from the fashion outside of just colors. I mean, I love working for HSN. We’re doing incredible there, but I wanted to expand with Aneres.

It will be really fun. I’m really excited. I’m already starting the wheels on that.

Q. Is it more high end?

SERENA WILLIAMS: It’s definitely more high end, but it’s also really it’s also reasonable as well.

Take, for instance, someone like me. I do make a lot of money, but I’m not going to spend I’m the type of person that’s not going to spend $10,000 or even $1,000 for a top.

The prices, we’re still working on it. It’s going to be very it’s not going to be like Forever 21, but it’s going to be more or less like BCBG prices.

When asked about her next HSN appearance, Serena said that the next collection would appear in September, but that she herself would not appear again to hawk her products until February 2014.

(image by Ian A.C. Johnson via Cincy Tennis FB)

ralph lauren outfits on-court officials at the 2013 u.s. open

Ralph Lauren clothes for the 2013 U.S. Open

Ralph Lauren‘s big pony has returned to the U.S. Open for yet another year. The American outfitter will dress all on-court officials — chair umps, line judges and ball persons — and all their looks will be made available to the public. The collection features the uniforms as well as tennis dresses, skirts, shorts, polo shirts, sweaters, and commemorative caps.

The pieces will be available onsite at the US Open Ralph Lauren Shop for the duration of the tournament and also available at select Ralph Lauren stores, department stores, and online at www.ralphlauren.com.

k-swiss names eric sarin as vp of product

PRESS RELEASE: WESTLAKE VILLAGE, CA (August 6, 2013) K-Swiss announced today the appointment of Eric Sarin as the company’s new vice president of product. Sarin will oversee all facets of K-Swiss product strategy, design and development globally. Sarin will be headquartered in Westlake Village, CA, reporting directly to CMO, Barney Waters.

“Eric is a great combination of creativity and strategic leadership with a very strong global point of view,” said Waters. “With K•Swiss under new ownership, we plan on bringing the brand back to prominence, and hiring Eric is a big piece of the puzzle.”

Sarin brings 17 years of global experience in the athletic and lifestyle footwear industries to K-Swiss. Most recently, Sarin was part of the team responsible for the impressive turnaround of the Le Coq Sportif brand. He was based in Paris and held various roles including global director of product. Prior to Le Coq Sportif, he served as international business unit manager at Puma, leading the lifestyle business and seasonal creative concepts from 2002-2008. From 1996-2002, Sarin worked for Adidas AG where he held various U.S. and European design and product management roles, including senior product manager for Adidas Originals Footwear.

“K-Swiss is great brand with a truly amazing history and story,” said Sarin. “I am genuinely excited to be part of the team challenged with putting the company back on a track to reaching its full potential.”

how we’d like to remember the u.s. open of surfing

No Mas NYC - U.S. Open of Surfing - Tank Top

No Mas has released their “inaugural celebration of the sporting life aquatic” — a reinterpretation of the jersey from 1963’s U.S. Surfboard Championship in Huntington Beach, CA. Designed in collaboration with Brooklyn’s Pilgrim Surf + Supply, these tops are how we’d like that event to be memorialized. Instead of, you know, YouTube vids of bros tipping over portable toilets.

merchant of tennis (channel)

Tennis Channel Sells Merchandise through Shop the TVThe folks at Tennis Channel launched an online store this week featuring network-branded merchandise and gear, accessible via tennischannel.com and shopthetv.com. The network partnered with Delivery Agent on this project.

The initial offering is standard branded fare — t-shirts, mobile phone cases, tablet cases, mugs with Tennis Channel logos and slogans — so we expect the store to step up its game after the marketing folks get their feet wet. (Jerseys, right?)

Our Pick: “Love Means Nothing” T-Shirt, $24.95, shopthetv.com

andy roddick’s terra cotta twin lands in austin

Andy Roddick Foundation - Terra Cotta warrior

 

The Andy Roddick Foundation has finished its moved to Austin, Texas, now that the American’s hung up his racquet for good. One of the final things to make the trek from Boca Raton was Andy’s likeness as a Chinese terra cotta warrior, made up as a promotional campaign for the ATP Tennis Masters Cup Shanghai back in 2007. But secretly we want to know what happened to the warrior they made up for Nikolay Davydenko.

(Flashback: TSF’s interview with artist Laury Dizengremel about creating the warriors.)

Save the Date: The ARF will host its 2013 ARF Celebrity Golf Classic April 14-15, 2013, including a Bogey Down Dinner (get it?) “with Andy & Friends.”

adding a hall of fame layer to world tennis day

Tennis Hall of Fame logo

Packing It In: Since all eyes (in theory) will be on tennis on March 4 — that’s World Tennis Day — it couldn’t hurt to highlight just one more facet of our sport. At the BNP Paribas Showdown in New York City, the 2013 inductees to the International Tennis Hall of Fame will be honored in a Center Celebration on the night of the exhibition. This year’s nominees: Martina Hingis, Michael Stich, Helena Sukova, Thelma Coyne Long, Cliff Drysdale, Charlie Pasarell, and Ion Tiriac.

WTD at MSG? BNP. And apart from the parade of vets will be a two-match line-up that will pit Serena Williams and Victoria Azarenka (they’ve now played two three-setters in a row!) and Juan Martin del Potro against Rafael Nadal. This will be Nadal’s first American appearance since returning from his 8-month absence dating back from last year’s Wimbledon. Info: Tickets and other info on the BNP Paribas Showdown available at their website.

HOF: The Hall of Fame Class of 2013 will be inducted on July 13, 2013.

for spring, babolat’s peek-a-pattern

Maxime Chazal wears Babolat at Open 13 2013 tennis tournament

Babolat did a big push with their new Aeropro Drive racquet technology to start off 2013 (with a fun commercial called “Spin Attacks in the Dark” featuring Rafael Nadal and Jo-Wilfried Tsonga), but we’re a tad more into the what’s going on with their apparel. Their current performance line includes a stripe pattern hiding in the placket and the left underarm of their men’s polo, presented as a piping detail on their men’s shorts, and also appearing as accents on their women’s performance pieces.

Marseille: The stripes showed up on Frenchman Maxime Chazal in the qualifying draw of the Open 13 in Marseille, France. Chazal received a wildcard into qualifying but lost in the opening round to Sergiy Stakhovsky. In the main draw, the quarterfinals are being played out today.




(Photo Credit: Yohan Brandt for Open 13)