shoes: the next frontier + novak’s nike switch


Venus Williams and her less-than-$20 shoes have a place in the finals tomorrow. The four-time (and defending champ) took out the grumpy (and possibly misinterpreted) Elena Dementieva in the semis.

No chances for a mix-up over at Fila, who marked Sveta Kuznetsova and Dmitry Tursunov‘s shoes this week.

And here’s a look at those Alfas designed by Fila especially for Wimbledon court staff.

While Nike gets top honors for its design of Roger Federer‘s shoes, we have to point out these Lotto kicks customized for Simone Bolelli. Notice the “Bole” (his nickname) incorporated into the shoe. The designers at Fila need to go in this direction…

Shahar Peer and Reebok bring back the Israeli flag, seen here in her match against Dinara Safina.

Andy Murray playing in Nike against Ricky Gasquet of France.

Much ado about Nike: Our buddy Darren Rovell at CNBC wrote about Novak Djokovic‘s silent switch in tennis shoes from adidas to Nike Air Max Breathe Cage IIs at this year’s Championships. Nole did a fine job white out the swooshes on his shoe.

Here’s a photo of the grass court shoe he wore the week prior at The Artois Championships in London (he lost to Rafa Nadal in the finals). He apparently slipped and slid too much and decided to give Nike a try…

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  1. says

    I am a Sports Journalist in Nairobi, Kenya and I am involved in Sports Marketing and Promotions. kindly let me know if you could be interested in using my services. Kenya as a sporting nation can be a viable destination for your kits like shoes, tracksuits, T shirts, socks, sweat tracksuits, rackets, balls and handbags amongst many others.

    • says

      How does the above help in the Kenyan context. Do you have existing marketing opportunities with reputable firms. What is your address and what is the capital base you operate from. The Kenyan economy is doing well and it would be of interest if you can prove that. Athletics is the most covered in the international arena. What chances are there that you can penetrate the Nike, Fila and Puma clientele who thrive on international marketing efforts by Europe based management teams.

      Let us dwell on possibilities and avoid cases where such a ything looks fraudulent. I have talked to a few journalists in Kenya and they have reservations about your capability and they are not mincing some words, which even make it hard to send samples of new products.



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