Wear your liver on your sleeve


SportsBusinessJournal’s Daniel Kaplan reports that the ATP has dropped its ban on players selling patch space on their kits to alcohol companies. This happened as of March.

This prohibition was part of an anti-vice umbrella instituted in 2004, which also included provisions against gambling and advertising involving tobacco. The latter two, of course, are very much still in effect. So how did booze get the boost?

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