The organizers of the Delray Beach International Tennis Championships, being held this week in Delray Beach, Fla, decided to up the “cool” factor of their already cool tournament by looking for Volley Girls:
They’re: athletic ‘lookers’, sports-lovers (preferably tennis), enthusiastic go-getters, with a whole lot of spunk, wit, charm, and ABOVE ALL…MUST be educated in the field of “How to have an AWESOME time, ALL the time 101”
Can you break dance? Sing a capella? Run a 4-minute mile? Lick your elbow? If so, we want to know about it. No, we’re not looking for “America’s Next” anything, nor are we looking for the average pom-poming cheerleader…heck, we’re above that. We’re looking for VolleyGirls™.
Wow, this reads as if penned by Vince Spadea. But grammar aside (and I’ve been known to commit copy faux pas myself), these are the ladies who fit the bill.
Love the dress, but the shoes aren’t doing it for me…
Some props: I have to hand it to the ITC for having a URL for their tourney unrelated to the event’s name — yellowtennisball.com. This is a robust branding strategy that can survive changes in ownership, sponsorship, host venue, etc.
Scoreline: Rain has suspended some first round matches and delayed a few second round matches. Of the ones completed, second seed Tommy Haas (in his K-Swiss debut) lost to Diego Hartfield, and wild card Robby Ginepri, much to the delight of Lady Hooligan Kat, beat Mathieu Montcourt. Gineps will face fellow American (and Under Armour endorser) Michael Russell in the second round.
More: See another close-up of the ladies (plus their shoes) after the cut…