Roger’s riches: Lots have been said lately about the massive amounts of moolah coming into the coffers of Roger Federer (pat yourselves on the back, Mirka and Tony Godsick!).
SportsBusiness Journal reports that R-Fed and his clothing sponsor, Nike, are extending their relationship for 10 more years. This arrangement could give Roger $13 million a year — one of the most lucrative deals in tennis history. The exact figure for the contract is up in the air because some of the payout could be performance-based.
What exactly is Nike paying for?
“In the U.S., probably less than 2 percent of athletic footwear sales are tennis… K-Swiss is a bigger tennis brand in America than Nike. [Tennis] does get a lot of publicity, a lot of mention in news articles, and a lot more people watch the sport than participate in it. Branding is probably a pretty good part of the deal, particularly in Nike’s European sector, where [tennis] is much more important.”
Huh. I didn’t know that K-Swiss had a bigger share of the market (fyi, I wear K-Swiss shoes for tennis).
Also, the suits are likely acknowledging that the screwed Roger back in 2002, when the agentless Swiss player signed a contract for $1 million a year. “It’s possible some of the money he is acing with the new deal serves in part as an acknowledgment on Nike’s behalf of the semi-free ride they have had with Federer during his rise.”
And Tages-Anzeigers (through Roger expert Rene Stauffer, of course) notes that adidas, Lacoste, and Polo Ralph Lauren all put in bids for Roger. A PRL rep denied the company’s involvement in the situation.
Other bits: According to SBJ, Roger charged $1 million for each of his appearances at the Asian exhibitions last fall. Ka-ching.
MSG is good for you: Another exo between Roger and Pistol Pete has been scheduled, this time for a March date at Madison Square Garden. At least through this seller, it looks like tickets range from $70 (nosebleed) to $16,050 for a pair of front row, dead center, courtside VIP seats. No word on how much Roger is getting paid for this match. Jordan, are you going?
And since we’re on the topic of seats, I don’t know who decided that the sidelines are great — for some reason, those always sell out first, don’t they? I’m all about sitting behind the baseline a few rows up.
Answered prayers: The powers that be at Nike have finally released a mass-market version of his hat. We first saw Roger with the black version at the 2007 U.S. Open. Buy: The hat is avalable for $20 at Tennis Warehouse. Autographed hats, if that’s your style, might still be available through Roger’s website.
Delusion: The Onion writes up a spoof on Roger’s loss in the Australian Open semis.
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