sharapova’s sugarpova a sweet success


Surgarpova - Maria Sharapova candy line - logo

Bloomberg reports that Maria Sharapova‘s candy line, Sugarpova, estimates a return of 120% in investment for the Russian tennis star, who put down $500,000 for the venture. Max Eisenbud, her agent and CEO of the candymaking business, anticipates that they’ll sell 1 million bags within the first year. Sharapova makes $1.10 per bag sold.

Maria first launched the candy right before the 2012 U.S. Open, with a meet-and-greet with fans in NYC’s Henri Bendel store on Fifth Avenue, followed by a few other stops, including a West Coast launch at the Universal CityWalk in Los Angeles and another appearance in Melbourne ahead of the 2013 Australian Open.

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