Tennis legend Martina Navratilova has agreed to be AARP‘s first Health and Fitness ambassador, and in the process will share tips with AARP members in online chats, conduct Q&As and video segments on the group’s fitness website, and speak at events.
This deal, along with ones from Subaru and Prince, makes Martina’s current endorsement portfolio larger than the one she had while playing on the WTA Tour (as an out lesbian).
While there is a trend towards signing retired professionals (with solid Q Ratings) in the wake of scandals (steroids, or Michael Vick‘s dogfighting ring), Navratilova points out that retired female athletes are still getting the short end of the stick. “Once you hit 30, the agents lose interest and the advertisers lose interest — they start looking for the next starlet,” she tells WSJ. “Let’s just say I’m still waiting to get a call from Wheaties.”