fashion: li ning and ljubicic

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In case you haven’t noticed, (ex-) Croatian sensation Ivan Ljubicic is no longer being sponsored by Diadora.

On September 24, it was announced that Ivan would begin wearing clothes from Chinese sportswear giant Li Ning — the same company endorsed by Shaquille O’Neal and a few other NBA players.

FYI: Eyebrows have been raised about Li Ning’s logo (if you squint enough, you might see a similarity to the Nike Swoosh) and how it piggybacked on that to a third place share of the Chinese market (behind Nike and adidas). It continues its charge with an agressive Beijing Olympics campaign: along with sponsoring some Chinese teams, Li-Ning has also landed the contract to outfit the Spanish delegation.

While it’s nothing mind-blowing, we love what they’ve put on Ljubicic so far… that fine checkered pattern on the left (last seen in Vienna earlier this month) is a breath of fresh air compared to the color blocks that have become Diadora’s complacent signature as of late.

What do you think of this partnership? Tell us!



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Comments

  1. says

    The window pane check shirt looks fantastic. Where can i buy that. It seems like the tennis fashion market is there for the tasking design-wise. Maybe they’ll get that.

    mo

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