target launches GO: Libertine collection



(That’s Maria Sharapova at a preview party for Target’s GO: Libertine collection, hosted in May at the Los Angeles home of Johnson Hartig.)

Fashionistas rejoiced today as the mass retailer — who’s partnered with such labels as Paul & Joe, Patrick Johnson, Stella McCartney, and Luella Bartley — launched this latest Design For All collaboration on the web and in stores. But some recoiled because this line once only available to the elite will make its way to the farthest reaches of suburbia.

Hartig and Cindy Greene, the bi-coastal design duo behind Libertine (read up on them here), created a collection combining a vintage aesthetic and prepster chic “with bold colors, iconic graphics, rich fabrics and classic silhouettes.”

The collection ranges in prices from $12.99 – $39.99, and includes the line includes both summer stapes (bermuda shorts, pleated skirts, etc.) and fun pieces such as shirtdresses, silk bow-front blouses, cropped jackets, and silk scarves.

Hey, what about the guys?: As usual, Target has left out the guys. Distract yourselves by browsing Miami-based designer Tomas Maier‘s latest collection. Some of those swim shorts look pretty good…

(via Target)

>> photos for teen vogue‘s libertine party
>> maria sharapova archive
>> stella mccartney for target australia



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